On the eve of his 50th birthday, Jimmy, a gambler-drinker and hopeless schemer, is a man in crisis. For him it's now or never—The time has come to escape from mediocrity. Pretending to be a big time American producer, Jimmy plans an elaborate TV ad campaign to promote a Northern Quebec rodeo... [More]

On the eve of his 50th birthday, Jimmy, a gambler-drinker and hopeless schemer, is a man in crisis. For him it's now or never—The time has come to escape from mediocrity. Pretending to be a big time American producer, Jimmy plans an elaborate TV ad campaign to promote a Northern Quebec rodeo extravaganza. Filmmaker Simon Sauvé documents his whereabouts but a chain of events transforms the film into the making of a crime. The story unfolds mainly in the Mile-End neighborhood of Montreal yet takes us through the entrails of Quebec's Far East on a live action road movie. A cross between Film Noir, Biopic and Cinema Vérité. © -- Atopia [Less]