The lesson is clear: The system is broken and needs repair, and educating consumers is part of the solution.

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Black Gold (2006)
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Reviews Counted:48
Fresh:41
Rotten:7
Average Rating:6.9/10
Consensus: Black Gold is an eye-opening account of the winners and losers in the global coffee trade.
Theatrical Release:Oct 6, 2006 Limited
Synopsis: In an increasingly global economy, where the profit margins of huge multinational coffee companies continue to rise, prices paid for coffee harvests have reached an all-time low, forcing farmers in... In an increasingly global economy, where the profit margins of huge multinational coffee companies continue to rise, prices paid for coffee harvests have reached an all-time low, forcing farmers in some of the world's poorest countries to abandon their once bountiful fields. Among the hardest hit by the devastating effects of this crisis is Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to bring a fair-trade market to the more than 70,000 struggling farmers whom he represents. As these hard-working people strive to keep the rich cultural heritage of their country intact by continuing to harvest some of the highest-quality coffee beans available, Tadesse travels the world in an attempt to find a fair price for the fruits of their labor. This seemingly Sisyphean endeavor takes him on an international journey to some of the biggest coffee marketplaces in the world, where he discovers that there are no easy solutions for the trade issues facing his impoverished countrymen. Black Gold is a moving and eye-opening look into the 80-billion-dollar global coffee industry, whose spoils are sparsely shared with the farmers who make it all possible. --© Sundance Film Festival [More]
Director: Mark Francis, Nick Francis
Director: Mark Francis, Nick Francis
Studio: California Newsreel
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Reviews for Black Gold
A beautifully made film that takes time to observe the beauties (and horrors) of its world.
Warm relaxing pace becomes languishing, most of the beans have been spilt by the halfway mark. Still, it's definitely educational, an effective call to action.
It is attractively shot, thoughtfully edited, provocatively argued, and might just have you turning its issues over in your mind late into the night - or is that just the effect of so much coffee?
Economic repression by competitive market forces is a systemic injustice in this corner of the marketplace.
A hard-hitting documentary in support of Fair Trade focusing on the tireless efforts of a manager of a coffee grower's cooperative in Ethiopia to get members more money for their labors.
A worthy look at an exploitation that really shouldn't exist in this day and age, Black Gold will hopefully shock audiences into looking for the Fairtrade symbol next time they're in the supermarket.
More dynamism and knowledge in the telling and fewer cheap shots at young Starbucks workers in Seattle wouldn’t have gone amiss.
Black Gold moves at an inexorable pace, painstakingly building a case until suddenly it looms very large and casts an even longer shadow.
The film serves as a valuable explanation of the ways in which the cultivation and exportation of a particular crop can affect the welfare of fragile countries.
Punctuated by long shots of foggy mountainsides as well as very close shots of glistening green coffee beans on the tree, the film makes its argument with the help of an evocative score by Andreas Kapsalis.
A film to think about every time you order a Triple Grande Soy Latte.
The documentary Black Gold tells an unresolved modern version of the age-old David and Goliath story.
... a by turns poetic and hard-hitting critique of the global coffee industry ...
Nowhere near as probing as it could or should be. Valuable points are blunted by too many talking heads.
While the film is quick to posit fair trade as a solution, it fails to answer why, even with Meskela’s admirable initiatives, his coffee farmers still struggle to buy shoes.
If that $2 cup of Starbucks didn't jolt you awake, this documentary by Marc and Nick Francis might do the trick.
| Tomatometer Percentage | Movie | Date |
|---|---|---|
| 91% 91% | The White Ribbon | 12/30 |
| 100% 100% | Daybreakers | 1/8 |
| | Leap Year | 1/8 |
| 83% 83% | Youth in Revolt | 1/8 |
| | The Book of Eli | 1/15 |
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