The premise powerfully postulated here is that not only Ethiopians, but millions and millions of other Africans are suffering due to the paltry prices paid by big business for natural resources which most people from developed countries take for granted.

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Black Gold (2006)
Tomatometer
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Reviews Counted:48
Fresh:41
Rotten:7
Average Rating:6.9/10
Consensus: Black Gold is an eye-opening account of the winners and losers in the global coffee trade.
Theatrical Release:Oct 6, 2006 Limited
Synopsis: In an increasingly global economy, where the profit margins of huge multinational coffee companies continue to rise, prices paid for coffee harvests have reached an all-time low, forcing farmers in... In an increasingly global economy, where the profit margins of huge multinational coffee companies continue to rise, prices paid for coffee harvests have reached an all-time low, forcing farmers in some of the world's poorest countries to abandon their once bountiful fields. Among the hardest hit by the devastating effects of this crisis is Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to bring a fair-trade market to the more than 70,000 struggling farmers whom he represents. As these hard-working people strive to keep the rich cultural heritage of their country intact by continuing to harvest some of the highest-quality coffee beans available, Tadesse travels the world in an attempt to find a fair price for the fruits of their labor. This seemingly Sisyphean endeavor takes him on an international journey to some of the biggest coffee marketplaces in the world, where he discovers that there are no easy solutions for the trade issues facing his impoverished countrymen. Black Gold is a moving and eye-opening look into the 80-billion-dollar global coffee industry, whose spoils are sparsely shared with the farmers who make it all possible. --© Sundance Film Festival [More]
Director: Mark Francis, Nick Francis
Director: Mark Francis, Nick Francis
Studio: California Newsreel
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Reviews for Black Gold
Punctuated by long shots of foggy mountainsides as well as very close shots of glistening green coffee beans on the tree, the film makes its argument with the help of an evocative score by Andreas Kapsalis.
Economic repression by competitive market forces is a systemic injustice in this corner of the marketplace.
... a by turns poetic and hard-hitting critique of the global coffee industry ...
The lesson is clear: The system is broken and needs repair, and educating consumers is part of the solution.
A beautifully made film that takes time to observe the beauties (and horrors) of its world.
A hard-hitting documentary in support of Fair Trade focusing on the tireless efforts of a manager of a coffee grower's cooperative in Ethiopia to get members more money for their labors.
More dynamism and knowledge in the telling and fewer cheap shots at young Starbucks workers in Seattle wouldn’t have gone amiss.
This is a documentary that gets a lot across while avoiding cliches and easy exploitation, even in famine-ravaged places where more horrific images must have abounded.
"Black Gold" also finds cause for optimism in its connections, showing how if Western coffee drinkers make the right choices at their end, they can positively affect the African growers at the other.
Guaranteed to make you think twice about what you're paying for what you're drinking.
Although some scenes register with strong impact, there also seems to be a lot of padding, and the overall narrative is ultimately too diffused and unfocused for the film to have the sociological impact it so obviously desires.
Black Gold is more an Al Gore-style message of hope than a total downer.
The film serves as a valuable explanation of the ways in which the cultivation and exportation of a particular crop can affect the welfare of fragile countries.
A mesmerizing documentary illuminating the human element in one corner of modern global trade.
Meskela's is a story worth tackling again -- but without the over-caffeinated approach.
Compared to a documentary like Darwin's Nightmare, which found disturbing visual analogues for the moral rot of global trade, Black Gold makes most of its points in words, not pictures.
| Tomatometer Percentage | Movie | Date |
|---|---|---|
| 88% 88% | Crazy Heart | 12/16 |
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| 73% 73% | The Young Victoria | 12/18 |
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