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Box Office Guru Wrapup: 21 Wins Again as Leatherheads Fumbles
The gambling film drops 37%, but still stays at #1.
by Gitesh Pandya | March 31, 2008
Blog Article | Discuss Article
Despite the launches of three new wide releases, the blackjack drama 21 held onto the number one spot at the North American box office during a sluggish session that saw some of the worst grosses of the year. Universal's George Clooney-Renee Zellweger football comedy Leatherheads and Fox's Abigail Breslin-Jodie Foster family adventure Nim's Island fought fiercely over the number two spot with each studio claiming its new release would edge out the other. The race was essentially too close to call and final numbers to be released on Monday will determine which will win bragging rights over the silver medal position. Regardless of the final rankings, the marketplace slumped to its second worst performance of the year as a lack of exciting films forced people to look elsewhere for their weekend entertainment.

Sony enjoyed a very good hold for its Kevin Spacey gambling flick 21 which dropped only 37% from its opening to an estimated $15.1M. After ten days, the PG-13 film has won $46.5M and looks on its way to cash out with $80-85M. The story of MIT math wizards who spend their weekends winning big money in Las Vegas was helped by the fact that most of the new openers had little appeal to its core audience of teens and young adults. However if the estimate holds, 21 will tie Will Ferrell's basketball flop Semi-Pro for having the smallest gross for a number one film this year.

Expected by many in the industry to open at the top in the mid to high teens, George Clooney's starring and directing vehicle Leatherheads collected an estimated $13.5M during its kickoff frame. The PG-13 film about a love triangle between a reporter and two football players in the 1920s landed in 2,769 theaters and averaged a decent $4,870 but fell short of expectations. Renee Zellweger and John Krasinski also star. Carrying a $58M pricetag, the Universal release proved to be a disappointment for the studio and loudly told Hollywood something that the rest of America has known for years - that Clooney and Zellweger are not A-list stars. Moviegoers don't rush out and pay top dollar to see their films.

Leatherheads was one of the oldest-skewing films of the year. Studio research showed that a remarkably high 75% of the audience was over the age of 30 and that more than half were over the age of 40. Females made up 54% of the crowd. A lack of starpower, uninteresting subject matter, and a wave of bad reviews all contributed to the lackluster debut. With the exception of the Ocean's films which boast tons of stars, most movies starring Clooney have not opened well. Universal estimated a rather low 29% Saturday-to-Sunday decline for Leatherheads. Fox expects Nim's Island to drop by 35% on Sunday.

Fox estimated an opening weekend gross of $13.3M for its adventure tale Nim's Island starring Abigail Breslin, Jodie Foster, and Gerard Butler. The PG-rated family film launched ultrawide in 3,513 locations and averaged a lukewarm $3,786 per site. The audience was 60% female and split evenly between those over and under 25. Budgeted at $37M, Nim's connected with its core audience of young girls and their moms, but lacked the muscle to make it a strong box office performer.

2008's most popular film Horton Hears A Who dropped down to fourth place in its fourth weekend with an estimated $9.1M. Down 49%, the PG-rated comedy lifted its total to a robust $131.1M after 24 days. Compared to Fox's previous March toons, Horton is running 7% behind the pace of 2002's Ice Age but 26% ahead of 2005's Robots.

The DreamWorks horror entry The Ruins debuted in fifth place with only mild results. Distributed by Paramount, the R-rated film grossed an estimated $7.8M from 2,812 locations for a weak $2,788 average. The frightfest about a group of Americans finding ancient terror in Cancun continued the diminishing returns seen by this year's crop of horror titles. January's One Missed Call bowed to $12.5M, February's The Eye opened to $12.4M, while last month's Shutter launched with $10.4M. All of those were remakes of Asian chillers and were rated PG-13.

The spoof comedy Superhero Movie had a moderate sophomore hold dropping 43% to an estimated $5.4M. The MGM/Weinstein Co. film has grossed $16.9M in ten days and should finish with $25-30M.

Two films tied for seventh. Lionsgate's latest Tyler Perry offering Meet the Browns dropped 53% to an estimated $3.5M upping the total to $37.8M. The Owen Wilson bodyguard comedy Drillbit Taylor grossed an estimated $3.5M as well, off 39%, for a cume of $25.6M thus far for Paramount.

Fox's horror flick Shutter, the studio's third entry in the top ten, fell 45% to an estimated $2.9M putting the remake at $23.2M. Rounding out the top ten was 2008's top-grossing global blockbuster 10,000 BC with an estimated $2.8M, off 44%, which put Warner Bros. at $89.3M from North America. Overseas the tally rose to $153.4M for a stellar worldwide haul of $243M.

Martin Scorsese and The Rolling Stones joined forces for the concert film Shine A Light which opened in limited release with respectable, but not spectacular numbers. The PG-13 pic collected an estimated $1.5M from only 276 halls for a moderate $5,475 average. One-third of those venues were Imax theaters which charged higher ticket prices. Paramount Classics distributed the rock pic.

The top ten films grossed an estimated $76.9M which was down a steep 27% from last year when Blades of Glory remained at number one with $22.5M; and down 22% from 2006 when Ice Age: The Meltdown stayed in the top spot with $33.8M.
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Comments (1-12 of 12 posts) | Reply
408335
Gimy writes:
on Apr 07 2008 06:05 AM

Leatherheads looked stupid and hack...not a shocker it made practically nothing. i like Clooney but every snippet i've seen...from the trailer...to the scenes from the actors being on talk shows...it looked really bad.

21 doesn't look entertaining because i've already seen it...wheeeen it was called Las Vegas(thanks for canceling my fav show nbc, you no brain jerkoffs). they had an episode awhile back, same story...

saw the Ruins cuz it looked like the only decent exciting movie out...it kinda wasn't. it was ok, some decent stuff but i wouldn't consider it horror. it was more thriller...similiar to the same type of movie Turistas was, but not nearly as entertaining. is it summer yet...cuz phew, there's nothing that has made me go "i gotta see that!". TDK...iron man...hulk...Indy...are like being in bed with a fat chic, can't come soon enough...


(Reply to this)
425356
TombstoneLawDog writes:
on Apr 07 2008 06:22 AM

I could've SWORN Clooney was 'A' List, because I thought it had to do with prestige or class or something *more* than simply grosses. Guess I was wrong...

(Reply to this)
John Z. Delorean writes:
on Apr 07 2008 06:30 AM

Agree with Gimy. Went and saw The Ruins for the same reasons, definitely more of a thriller. Boring in a lot of parts with only a few moments where you're like I wonder what's gonna happen next only when it does happen it's still boring. With nothing but Prom Night and Street Kings coming this week I'll wait til' Forbidden Kingdom (Jet, Jackie, Woo Ping), I've already seen 88 minutes and Jon Avnet basically made a wtf movie with new suspects popping up every 2 minutes even though you figure out the movie 30 minutes into it. Makes me worry about Avnet and Righteous Kill. TDK, Ironman, Hulk, not to sure about Indy or being in bed with a fat chick tho.

(Reply to this)
unbreakable_samurai writes:
on Apr 07 2008 08:13 AM

I could have cared less about any of these new films, so I went and saw Sleepwalking and Untraceable. Both of which were pretty solid films(B), and deserved to get way better reviews than they did, and more money. I plan on checking out Street Kings next weekend.

(Reply to this)
463938
Hamboner writes:
on Apr 07 2008 08:24 AM

George Clooney isn't a much of a money maker. Unless it is an Oceans movies, wherein he basically plays himself.

He's too damn handsome to be an old-school football player.


(Reply to this)
sfsilver writes:
on Apr 07 2008 09:48 AM

Wow I am blown away by the meanness of the George Clooney comments in this article. If box office tally is the only qualifier left for A list status then there's only one A-lister left: Will Smith.

Yeah Clooney doesn't attract the pimple and hormones set. He'll never open at 60 million plus because he chooses smart sophisticated adult projects. He has a career that I greatly admire. He's a star of great substance both as an artist and as a public figure.

Too bad all we care about is how much money you make.....

Saw The Ruins and thought it was a effective entertaining thriller with horror elements. I think audiences have been mislead by the marketing to expect another run of the mill torture porn horror flick. I knew it wasn't going to be that because I read the book (the film stayed very close to the source material) It's an infinitely superior film to any Saw or Hostel franchise entry.


(Reply to this)
knowingtoast85 writes:
on Apr 07 2008 10:31 AM

"The Ruins" far outpaced my expectations, but I agree that it's not a slasher film or a ghost story. Trying to market this as "Turistas Pt. 2" hurt it considerably.

(Reply to this)
John Z. Delorean writes:
on Apr 07 2008 10:35 AM

In reply to this comment (#1674587)
I agree with people being mislead by the ruins. I also read the book and definitely heard the groans when the movie let out by the people expecting mutant mayans or whatever. I think they hoped to get in the Saw crowd but it didn't work as it didn't make much. Clooney does select smart projects most times and I loved Michael Clayton so I cringed everytime I see the Leatherhead trailers. It just looks corny as hell. I just didn't think people would be interested in something as old school looking as this. I see Clooney as an A-list red carpet walker but his projects are not for the mainstream and really too hit and miss at this point in his career.

(Reply to this)
380687
High School With Money writes:
on Apr 07 2008 10:41 AM

In reply to this comment (#1674288)
Many celebs are considered A-list, even though their audience appeal is about as nil as a character actor's, simply because of their current spotlight prescence.

********The race was essentially too close to call and final numbers to be released on Monday will determine which will win bragging rights over the silver medal position.*******

That's just beyond sad. It gives way to much credence to my screenname.


(Reply to this)
460399
duckmanx88 writes:
on Apr 07 2008 02:13 PM

clooney not A list? i've seen tons of A list stars flop. will smith in Ali was a flop but does that mean hes not an A list star? no. wow RT. fire this guy.

(Reply to this)
397515
moviethatbeginswithjaws writes:
on Apr 07 2008 04:19 PM

i was really hoping that Shine a Light would come closer to me. I really wanted to see it. Anyone think it might expand soon?

(Reply to this)
Bloody Mathias writes:
on Apr 07 2008 05:47 PM

Clooney is not an A-list star. He may be loved criticly but not commercially. And you can't be an A-list star if you can't bring in the crowds.

He has no drawing power. People on't rush to see his films the way they would for Will Smith, Brad Pitt, Matt Damon and Cameron Diaz.





(Reply to this)
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