A film containing multiple entertaining moments but none of lasting effectiveness -- 10 Items or Less relies on it's simplicity, straight-forwardness and it's lead actors to win over the audience.
While both Morgan Freeman and Paz Vega have an almost surprising chemistry on camera, it does little to make up for other areas of the film.
The aforementioned simplicity does more harm than good, as it leaves the audience without any memorable scenes or moments. While the journey for the films characters remain significant, the audience is not allowed on the same journey.
Instead of taking you into their world, the film constantly reminds us that we are doing nothing more than watching film. A sad reality and one that shouldn't be the goal of any filmmaker.