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News / Columns / Box Office
Box Office Guru Wrapup: Audiences Still Hungry For Meatballs
Surrogates and Fame round out the top three.
by Gitesh Pandya | September 27, 2009
Discuss Article

Turning into the sleeper hit of the fall, Sony's blockbuster 3D toon Cloudy With a Chance of Meatballs easily ruled the North American box office posting the second smallest sophomore decline of any number one opener this year. Moviegoers were once again unimpressed with the new films that Hollywood studios tried to push on them with the Bruce Willis sci-fi pic Surrogates leading the pack with a sluggish debut in second place. The dance remake Fame bowed in third to mild numbers while the umpteenth horror film in recent weeks Pandorum failed to scare up much business.

Sliding by an incredibly low 19%, Cloudy With a Chance of Meatballs showed remarkable strength in first place grossing an estimated $24.6M in its second weekend in theaters. Sensational word-of-mouth and a lack of competing family films or comedies helped the Sony release boost its ten-day tally to a solid $60M. The only number one opener in 2009 to enjoy a better second weekend hold was Liam Neeson's Taken which slipped by a mere 17% in early February. The revenge thriller banked $53.6M in its first ten days before continuing its leggy run which extended to an astonishing $145M final.

Cloudy also delivered the best sophomore weekend gross ever for any September release. The road ahead still looks bright and sunny for the animated food flick. Disney will provide some competition this Friday with its double feature of Toy Story and Toy Story 2 in 3D, but it's still unclear how big of a turnout should be expected. The next major film aimed at kids doesn't open until October 16 when Warner Bros. unleashes Where the Wild Things Are. A domestic cume of $150M or more could be possible for Meatballs making it Sony's top-grossing title of the year.

Bruce Willis saw mediocre results for his new $80M-budgeted action film Surrogates which debuted in second place with an estimated $15M. Averaging $5,083 from 2,951 locations, the PG-13 film about FBI agents in the future hunting down a new type of killer played to an older male audience. Studio data from Buena Vista showed that 58% of the crowd was male and 54% was over 25 -- not surprising for a Willis actioner. The not-so-impressive domestic bow puts more pressure on the overseas starpower of Willis to kick in and generate cash in the weeks ahead.

The dance remake Fame didn't win over too many fans opening in third with an estimated $10M for a mild 3,241 average from 3,096 theaters. The PG-rated update on the 1980 classic hit played primarily to young women as studio research showed that a whopping 78% of the audience was female and 55% was under 25. Fame marked the first release from MGM all year. The troubled studio last hit the multiplexes in December with the Tom Cruise pic Valkyrie which performed better than expected with $83.1M. The marketplace had few choices for young women, but Fame failed to generate enough excitement to come close to recent teen-skewing dance hits like Step Up and Stomp the Yard which both opened to more than $20M. Luckily with its low $18M production cost, the pic should fare well after factoring in foreign sales and home video revenue.

Matt Damon's The Informant! held up well in its second weekend dipping only 34% to an estimated $6.9M and raised its cume to $21M in ten days. Look for a $40M final for the Warner Bros. release. Lionsgate followed with I Can Do Bad All By Myself which dropped 52% to an estimated $4.8M and $44.5M total.

Overture's Pandorum was the latest horror flick to be rejected by moviegoers. The R-rated space thriller bowed to just $4.4M according to estimates and averaged a dismal $1,759 from 2,506 locations. Distributors chose to program six scary movies into a 30-day period and are now finding out the hard way that this was a bad idea. Over the previous two weekends, the films Sorority Row, Whiteout, and Jennifer's Body opened to less than $7M each with pitiful averages below $2,600.

The Jennifer Aniston pic Love Happens dropped a moderate 46% to an estimated $4.3M in its second date putting Universal's sum at $14.7M after ten days. A $25M final could result for the $18M production. Saturday Night Live host Megan Fox suffered a 49% fall for Jennifer's Body which grossed an estimated $3.5M in its second weekend for a ten-day tally of only $12.3M. Look for the $16M-budgeted fright flick to end with $18-20M.

The sci-fi toon 9 grossed an estimated $2.8M, down 49%, for a $27.1M cume. Rounding out the top ten was Inglourious Basterds which slipped only 29% to an estimated $2.7M giving The Weinstein Co. $114.5M to date.

Touring the talk show circuit certainly helped Michael Moore accumulate lots of wealth as his newest documentary Capitalism: A Love Story debuted in limited release in just four theaters in New York and Los Angeles but grossed a sensational estimate of $240,000 for a stunning $60,000 average per location. With multiple prints, the film is showing on a total of 11 screens in the four locations. The five-day cume since the Wednesday bow is $307,000. Capitalism more than doubled the $26,144 opening weekend average of Moore's Oscar-winning doc Bowling for Columbine which platformed in eight locations in NY and LA in October 2002.

The polarizing filmmaker's last pic Sicko debuted in just one Manhattan location with $68,969 in its first weekend so Love Story's wider launch and nearly equal average shows that audiences are still drawn to Moore's unique brand of infotainment. Capitalism takes a look at the current economic crisis and earned mostly positive reviews. Overture will expand the R-rated film nationally on Friday into 1,000 playdates.

The top ten films grossed an estimated $79.1M which was down 4% from last year when Eagle Eye opened in the top spot with $29.2M; but up 9% from 2007 when The Game Plan debuted at number one with $23M.

Author: Gitesh Pandya, Box Office Guru

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Comments (1-20 of 21 posts) | Reply
MovieMaster
MovieMaster writes:
on Sep 27 2009 05:16 PM

Surrogates was just awful, however I'm surprised it didn't do better business, same goes for Fame. I thought the High School Musical crowd would have gone to see that this weekend.

I'm glad to see Cloudy With a Chance of Meatballs stay in first. I thought it was really good and it deserves the top spot once again. If you get a chance see it in IMAX 3D, its pretty cool seeing it like that.


(Reply to this)
Boxman
Boxman writes:
on Sep 27 2009 05:18 PM

I didn't bother to see anything this weekend ,but i'm glad that cloudy with a chance of meatballs was number one again ,and I hope it continues to do well. I'm not suprised Surrogates did not do so well ,and I had the feeling it would not. The movie was based on a graphic novel that many people including myself never heard of ,and they probably saw it as a I-Robot/Total Recall ripoff ,and noone went to see it. Surrogates kind of reminded me when Watchmen came out and that didn't so well because many people haven't heard of the graphic novel either ,and that movie flopped because those movies were probably made for the fans of the graphic novel only. I don't mean to upset the fans ,but I think this is one of main reasons those two movies didn't do so well. And as for Pandorum ,and Fame I didn't care for them either because they were just not interesting to me at all.

(Reply to this)
tomwaitsjr
tomwaitsjr writes:
on Sep 27 2009 05:25 PM

I wish the MOORE film well when it opens in wide-release. Really isn't a republican or a democratic film.

I notice that I HOPE THEY SERVE BEER IN HELL opened in a few locations. First film this year that I remember that I'm going to actively root against.


(Reply to this)
thedownstar
thedownstar writes:
on Sep 27 2009 06:09 PM

how many days until "Where the Wild Things Are"? September is painful as a movie fan.



(Reply to this)
Kyle L.
Kyle L. writes:
on Sep 27 2009 06:13 PM

You know, the reason that so few films do so well at the box office is simply because they aren't any good. Yeah, the occasionally crappy film is also massively successful (like Transformers 2), but not very often. It just goes to show what movies are really worth seeing, just look at the incredible month staying power of Tarantino's brilliant crowdpleaser Inglorious Basterds. I'd see that movie 5 times before I'd see anything else on that list, except for maybe Cloudy with a Chance of Meatballs. I finally realize why I don't go to the movies very often, it's simply because there's nothing worth seeing. I saw maybe six films in theaters the whole summer, and I made sure I only saw the good ones. That's the way to go these days.

(Reply to this)
ARTaylor
ARTaylor writes:
on Sep 27 2009 07:00 PM

I'm quite glad Cloudy is doing so well. I saw it Friday and loved it. It's not the greatest story but it was so funny. The graphics were great. The 3D never got too gimmicky. Neil Patrick Harris and Mr. T definitely stole the show. Not as good as Up but certainly better than Monsters vs Aliens.

I was kind of thinking of going to see Surrogates, but since it's doing so poorly I think I'll wait to rent it, if that.

Capitalism: A Love Story is opening this friday near me. I like Moore's previous documentaries, though I only own Bowling for Columbine. I don't fully agree with them, and recognize many of the propaganda techniques in them. But I like how they make audiences think, which is really the point.


(Reply to this)
Ryan G.
Ryan G. writes:
on Sep 27 2009 07:04 PM

Very surprised that Surrogates didnt break the 20m this weekend, saw it, thought it was alright (probably a 2.5/4 stars), and I thought Fame would get like a $12-13m. Very glad to see Cloudy with such a great Sophomore week, very impressive, but I guess unsurprising, given the lack of competition for family films. The next film to see in theaters will be "The Road" which sounds fantastic.

(Reply to this)
Throw An Onion
Throw An Onion writes:
on Sep 27 2009 08:20 PM

I think the whole reason Surrogates did so poorly is because of the ridiculousness of Willis' hair.....

Anyway onto a more serious note. This weekend almost makes up for the misery of the weekends of summer where the competence of American audiences was in question.


(Reply to this)
ledawg1138
ledawg1138 writes:
on Sep 27 2009 09:29 PM

In reply to this comment (#2548685)
Yeah, "I Hope They Serve Beer in Hell" was a awful book, so what's up with a movie? Seriosuly, I read it, and it's just sum douchebag talking about how douchey he is. Man, a 12 year old could write that! It's not funny, or sexy, and I bet the film is no different. I hope it fails.

(Reply to this)
Freudian Nightmare
Freudian Nightmare writes:
on Sep 27 2009 11:50 PM

I hoped that Pandorum would do better, but the marketing was that good

(Reply to this)
Testicular_Cancer
Testicular_Cancer writes:
on Sep 28 2009 03:12 AM

"I finally realize why I don't go to the movies very often, it's simply because there's nothing worth seeing."

You're confusing "good" with "stuff that appeals to me personally." Don't worry--ALL self-centered idiots do that.


(Reply to this)
Gordon Franklin Terry Sr
Gordon Franklin Terry Sr writes:
on Sep 28 2009 08:07 AM

Unimpressed . . . an understatement.

And "everyone's" still BROKE from the economy . . . we're taking a HUGE hit in the sale of our house as well;

THE BUBBLE bursting has affected A LOT of people.

Budget Films at a mean dollar figure of 20 to 30 million dollars so the films can earn back their money.


(Reply to this)
sunsaz
sunsaz writes:
on Sep 28 2009 08:13 AM

I called it!

I also had in the back of my mind that a lot of sci-fi movies before Surrogates had great "on-paper" plots that wound up being wasted by unoriginal/uninteresting scripts. Since we're probably still going to be feeling the fallout of that WGA Strike until the end of the year at least, I have a bad feeling Surrogates won't be the last BO disappointment for this reason.


(Reply to this)
Gimy
Gimy writes:
on Sep 28 2009 09:31 AM

i think Surrogates did somewhat poorly because, like somebody said, willis looked odd. his hair for one, and when he's "real" and not in a surrogate he looks really old. like Harrison Ford in Crystal Skull kind of old...it just looked weird. his hair in that one pic doesn't look like "thriller, action movie"...it more screams "faaaaaaaaaaabulous, looove those shoes gurlfriend!".

i kind of want to see the informant...i kinda don't. it looks like one of those rentals you never heard of but turns out to be classic. not sure what's dumber though:the mpaa to give a movie an R rating because of "language" or distributing a movie that could have a way bigger audience...by not cutting out said language. millions of buckaroos p2ssed down the toilet

Cloudy will make a steady amount, thats a given. kid's movies are gold nowadays. even the sh3tty ones make a crapton and nothing really has been released in awhile.


(Reply to this)
dj Mark
dj Mark writes:
on Sep 28 2009 11:10 AM

In reply to this comment (#2548749)
yeah ledawg, I caught an interview with the guy on G4 and after a mere 60 seconds of listening to his mouth run, "douche" was definitely my impression as well.



(Reply to this)
Bruce S.
Bruce S. writes:
on Sep 28 2009 12:21 PM

In reply to this comment (#2548749)
how is ur fav movie ever(Jennifer's Body) doing Ledawg?

(Reply to this)
Bruce S.
Bruce S. writes:
on Sep 28 2009 12:23 PM

In reply to this comment (#2548749)
how is ur fav movie ever(Jennifer's Body) doing Ledawg?

(Reply to this)
Jack Waters
Jack Waters writes:
on Sep 28 2009 01:48 PM

What's with the love for Meatballs? It looks like ****. I'm a little disappointed Surrogates didn't do better. I wish it luck in the coming weeks. I saw it last night and it is actually a pretty good sc-fi flick. It was a bit uneven and definately flawed in its execution, but Willis was great and the concept and message was pushed hard as it should've been. A good flick for my buck. I'll post a review of the film later tonight, if anyone is interested or on the fence about seeing the flick.

(Reply to this)
ledawg1138
ledawg1138 writes:
on Sep 28 2009 01:52 PM

In reply to this comment (#2548961)
Uhhh...doing sexy!

(Reply to this)
Throw An Onion
Throw An Onion writes:
on Sep 28 2009 02:23 PM

Kid's movies can be semi-decent occasionally. Unfortunately G-Force and Monsters vs. Aliens give the entire medium a bad name.

(Reply to this)
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