Art & Copy offers an intriguing -- some might say frightening -- glimpse into the world that has prompted a generation of Americans to religiously tune into the Super Bowl just to watch those short movies that sell product.
The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance.
Occasionally Art & Copy becomes an advertisement for advertising -- some of the talking heads are a little self-congratulatory -- but it offers plenty of food for thought. And makes it taste good, too.