Art & Copy Reviews
Top CriticPray inserts facts that are eye-popping (the food industry spends $34 billion annually on ads) and alarming (every year, the average child sees 20,000 TV commercials).
Full Review
| Original Score: 3/4
Art & Copy offers an intriguing -- some might say frightening -- glimpse into the world that has prompted a generation of Americans to religiously tune into the Super Bowl just to watch those short movies that sell product.
Movie Habit
Doug Pray asked them what it was like to change the world on behalf of someone else's product
Full Review
| Original Score: 3/4
Christian Science Monitor
Even without the nostalgic aspects, Art & Copy is thoroughly entertaining. But the film ends up being an advertisement for advertising. It's hard not to wonder if we're being sold a bill of goods.
They are the giants of modern advertising, and they have some alluring tales to tell.
Full Review
| Original Score: 4/5
An entertaining but also oddly naive documentary about American advertising.
Full Review
| Original Score: B
Boxoffice Magazine
Art & Copy possesses enough classy artistry, hip invention, and big-idea philosophy to launch itself into the documentary stratosphere--where it belongs.
Full Review
| Original Score: 3/5
NY1-TV
The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance.
Full Review
| Original Score: 3/4
Occasionally Art & Copy becomes an advertisement for advertising -- some of the talking heads are a little self-congratulatory -- but it offers plenty of food for thought. And makes it taste good, too.
Full Review
| Original Score: 3/4
The world may be going Mad Men, but Doug Pray's documentary Art & Copy presents a very different picture of the advertising industry.
Full Review
| Original Score: 3/5
AV Club
Art & Copy is mightily diverting, for those who don't mind being sold a slick bill of goods.
Full Review
| Original Score: B-
EricDSnider.com
It's entertaining as far as it goes, a highly watchable portrait of one of America's most distinctive communication tools.
Full Review
| Original Score: B-
ComingSoon.net
A deeply fascinating movie ... you'll probably never be able to look at commercials and ads the same way again.
Full Review
| Original Score: 9/10
Like a good ad, Art & Copy bounds along and never bores. That's a big credit to Pray's savvy compilation and of editor Phillip Owens' crisp cuts.
Monsters and Critics
As the glossiest of colored glossies this film delivers a message than creativity is still alive in America. But the main reward seems to be corporate bottom lines.
Full Review
| Original Score: 5/10
About.com
Advertising's a great documentary subject. Unfortunately, 'Art & Copy,' as slick and stylish as it is, doesn't do an adequate job of exploring its subject.
Full Review
| Original Score: 2.5/5
When all is said and done, Art & Copy is little more than an ad for advertising.
Full Review
| Original Score: 2/4
It all sounds rather grandiose, but it's hardly a surprising view from folks accustomed to thinking big.
Metromix.com
[The] relentlessly positive approach results in a movie that feels like it was made for an advertising convention, not general audience consumption (let alone edification).
Full Review
| Original Score: 2.5/5
