Box Office Guru Wrapup: Identity Thief Steals Another Weekend

Snitch, Escape From Planet Earth round out the top three.

With Hollywood busy preparing for the Academy Awards, studios dumped out lame new releases which not surprisingly led to a soft session at North American multiplexes allowing former chart-topper Identity Thief to reclaim the number one spot. Universal's hit comedy declined by a reasonable 40% from the Friday-to-Sunday portion of last weekend's Presidents' Day frame and grossed an estimated $14.1M leading all films. After 17 days, the Melissa McCarthy-Jason Bateman pic has now collected $93.7M and will hit the $100M mark next weekend - a big achievement for an original R-rated comedy.

Dwayne "The Rock" Johnson got his busy 2013 started with a decent opening for his action offering Snitch which bowed in second place to an estimated $13M from 2,511 theaters for a good $5,177 average. The PG-13 film about a father becoming an informant in order to save his son played more to older men as studio research showed that 53% of the audience was male and 57% was over 30. Reviews were mixed and the CinemaScore grade was a mediocre B. The Rock will reappear in the top ten monthly with G.I. Joe: Retaliation opening March 29, Pain and Gain on April 26, and Fast and Furious 6 debuting May 24.

The Weinstein Co. enjoyed a terrific hold for its 3D animated offering Escape From Planet Earth which slipped only 31% to an estimated $11M in its second weekend. With no competition at all for kids, and with many schools closed last week for winter breaks, the PG-rated comedy-adventure has banked a solid $35.1M in ten days and will continue to face no competitors over the coming week.

The critically-panned romance Safe Haven fell 51% to an estimated $10.6M taking fourth place while the action sequel A Good Day to Die Hard tumbled 60% to an estimated $10M in fifth. Relativity has taken in $48.1M in 11 days for its love story while Fox's more expensive franchise film has banked $51.8M over the same number of days. International results were strong for Bruce Willis with $35.7M from 67 markets for an overseas total of $133.1M (led by Japan's $13.3M) and a global gross of $184.8M - 72% from offshore audiences.

Supernatural thriller Dark Skies had a soft debut in sixth with an estimated $8.9M from 2,313 locations for a weak $3,826 average. Earning dull reviews from critics, the PG-13 fright flick was also rejected by paying consumers receiving a disappointing C grade from CinemaScore. Competition was light, but the target audience had little interest in this Weinstein Co. release.

The top grossing Best Picture contender this weekend was once again Silver Linings Playbook which eased a scant 3% to an estimated $6.1M upping its cume to $107.5M. That's a healthy $71.7M more than the $35.7M it had in the bank when it earned its nominations last month. Zombie romance Warm Bodies followed with an estimated $4.8M, off 46%, for a $58.2M total for Summit and Lionsgate.

Dropping 44% was Oscar winner Steven Soderbergh's Side Effects with an estimated $3.5M followed closely by the teen flop Beautiful Creatures with $3.4M, down a troubling 55%. Totals are $25.3M for Open Road and $16.4M for Warner Bros.

Most Best Picture contenders continued to rake in last-minute ticket sales from interested movie fans before Hollywood's big night. Front-runner Argo dipped 10% to an estimated $2M for $129.8M to date. That is an exceptional hold given that the Ben Affleck-directed film just hit multiple home entertainment platforms this past week. Life of Pi eased just 1% to an estimated $1.6M for $113.5M domestic and a towering $584.5M worldwide. Lincoln took in an estimated $1.5M, down just 9%, for cumes of $178.6M from North America and $245.1M worldwide.

Some nominees suffered larger drops. Zero Dark Thirty fell 25% to an estimated $2.3M giving Sony $91.6M to date while the musical Les MisÚrables dropped 24% to an estimated $657,000 with $146.6M thus far for Universal. Declining by 32% was Quentin Tarantino's Django Unchained with an estimated $1M and $158.8M overall.

Sony Classics added some screens to the run of Amour which surged 16% to an estimated $816,000 for a total of $5.2M. Together, the nine Best Picture nominees have now grossed a stellar $942.8M domestically with seven of those titles surpassing $90M each. Worldwide, the nine films have been thriving this awards season collecting over $2 billion.

The top ten films grossed an estimated $85.3M which was down 21% from last year when Act of Valor climbed into the number one spot with $24.5M; and down 8% from 2011 when Hall Pass debuted in the top spot with $13.5M.



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Comments

Valmordas

Val Mordas

Reviews say Identity Thief is dreadful and I believe it..

Feb 24 - 05:12 PM

Dick Travis

Mick Travis

Watch MAGIC MIKE, it's much better!

Feb 24 - 07:41 PM

Bazooka Jew

Bazooka Jew

HAHAHA

Feb 25 - 12:43 AM

Matthew R.

Matthew Reimer

Identity Thief with strippers!

Feb 25 - 04:24 PM

Dick Travis

Mick Travis

You want to watch Melissa McCarthy strip?

Feb 25 - 09:45 PM

King Crunk

King Crunk

Thank God, Stoker comes out this weekend and gives me a reason to actually go to the theater.

Feb 24 - 05:52 PM

Janson Jinnistan

Janson Jinnistan

Only limited. They have to make room for The Last Last Exorcist.

Feb 24 - 08:23 PM

Bazooka Jew

Bazooka Jew

Oh yea...my first anticipated film of 2013. Chan Wook Park always delivers.

Feb 25 - 12:44 AM

Vincent Fissore

Vincent Fissore

Wow, Escape from Planet Earth is holding well. Parents are easily hypnotized by kids to force them to go to the theater...

Feb 24 - 06:30 PM

Matthew R.

Matthew Reimer

Well its the first family movie out since December and the next family movies come out in mid to late March. I wouldn't blame them.

Feb 24 - 07:34 PM

Vincent Fissore

Vincent Fissore

I can agree with your statement, but still... Why not stay home and watch a classic family movie rather than watch crap? Especially since those little rascals will probably end up transforming "Escape" into a bankable movie that will perpetuate the tradition of cheap Disney-wannabes in theaters...

Feb 24 - 07:57 PM

Matthew R.

Matthew Reimer

Well its the first family movie out since December and the next family movies come out in mid to late March. I wouldn't blame them.

Feb 24 - 07:34 PM

Vincent Fissore

Vincent Fissore

I can agree with your statement, but still... Why not stay home and watch a classic family movie rather than watch crap? Especially since those little rascals will probably end up transforming "Escape" into a bankable movie that will perpetuate the tradition of cheap Disney-wannabes in theaters...

Feb 24 - 07:57 PM

Spencer S.

Spencer Saunders

I just saw Die Hard, and it wasn't half bad. The next day, I saw The Last Stand at the cheapies and I can say The Last Stand is soooo much better than Die Hard. The action is actually exciting and the story is entertaining unlike Diehard 5 where it's all just non-sensical.

Feb 24 - 07:35 PM

Bazooka Jew

Bazooka Jew

Cus The Last Stand is directed by a great director! Check out The Good The Bad and the Weird. A little S.Korean "kim-chi" western that is a load of fun.

Feb 25 - 12:45 AM

Janson Jinnistan

Janson Jinnistan

"I Saw the Devil" is better.

Feb 25 - 07:51 AM

Bazooka Jew

Bazooka Jew

Yea, that's true. But I made the recommendation based off him enjoying Last Stand, which is similar to Good, Bad, and the Weird.

Feb 25 - 11:32 AM

Dave J

Dave J

I was so looking forward in watching "The Last Stand" too but as a result of poor boxoffice records- it's not even going to make it to my town and may have to wait for it to come on rental! Yeah, I agree some of the action stuff that happened in "Die Hard 5" was conventional- at least not as original and fun as the last one!

Feb 25 - 05:18 PM

Dick Travis

Mick Travis

Watch MAGIC MIKE, it's much better!

Feb 24 - 07:41 PM

Bazooka Jew

Bazooka Jew

HAHAHA

Feb 25 - 12:43 AM

Matthew R.

Matthew Reimer

Identity Thief with strippers!

Feb 25 - 04:24 PM

Dick Travis

Mick Travis

You want to watch Melissa McCarthy strip?

Feb 25 - 09:45 PM

Vincent Fissore

Vincent Fissore

I can agree with your statement, but still... Why not stay home and watch a classic family movie rather than watch crap? Especially since those little rascals will probably end up transforming "Escape" into a bankable movie that will perpetuate the tradition of cheap Disney-wannabes in theaters...

Feb 24 - 07:57 PM

Janson Jinnistan

Janson Jinnistan

Only limited. They have to make room for The Last Last Exorcist.

Feb 24 - 08:23 PM

Typhon

Typhon Q

Now we can all look forward to Identity Thief 2: More Thieving.

Feb 24 - 09:19 PM

Bazooka Jew

Bazooka Jew

Thief Harder

Feb 25 - 12:46 AM

infernaldude

Infernal Dude

A Good Day to Go Thieving Identities?

Feb 25 - 03:15 PM

Matthew R.

Matthew Reimer

Identity Thief 2: Money Thief

Feb 25 - 04:21 PM

Gene Bodyl

Gene Bodyl

Not really surprised Identity Thief took the top spot at the box office again. Snitch looked good to me but it never occurred as a hit to me. I'm glad Dark Skies did bad because it looked terrible!!

Feb 24 - 09:27 PM

Bazooka Jew

Bazooka Jew

HAHAHA

Feb 25 - 12:43 AM

Bazooka Jew

Bazooka Jew

Oh yea...my first anticipated film of 2013. Chan Wook Park always delivers.

Feb 25 - 12:44 AM

Bazooka Jew

Bazooka Jew

Cus The Last Stand is directed by a great director! Check out The Good The Bad and the Weird. A little S.Korean "kim-chi" western that is a load of fun.

Feb 25 - 12:45 AM

Janson Jinnistan

Janson Jinnistan

"I Saw the Devil" is better.

Feb 25 - 07:51 AM

Bazooka Jew

Bazooka Jew

Yea, that's true. But I made the recommendation based off him enjoying Last Stand, which is similar to Good, Bad, and the Weird.

Feb 25 - 11:32 AM

Bazooka Jew

Bazooka Jew

Thief Harder

Feb 25 - 12:46 AM

infernaldude

Infernal Dude

A Good Day to Go Thieving Identities?

Feb 25 - 03:15 PM

Matthew R.

Matthew Reimer

Identity Thief 2: Money Thief

Feb 25 - 04:21 PM

Ben Moore

Ben Moore

We can now all see that there is absolute shit in theaters at moment.

Feb 25 - 06:15 AM

Janson Jinnistan

Janson Jinnistan

"I Saw the Devil" is better.

Feb 25 - 07:51 AM

Bazooka Jew

Bazooka Jew

Yea, that's true. But I made the recommendation based off him enjoying Last Stand, which is similar to Good, Bad, and the Weird.

Feb 25 - 11:32 AM

Bazooka Jew

Bazooka Jew

Yea, that's true. But I made the recommendation based off him enjoying Last Stand, which is similar to Good, Bad, and the Weird.

Feb 25 - 11:32 AM

Andrew Brinkerhoff

Andrew Brinkerhoff

Still waiting for a reason to go to the theater...

Feb 25 - 12:36 PM

infernaldude

Infernal Dude

A Good Day to Go Thieving Identities?

Feb 25 - 03:15 PM

Matthew R.

Matthew Reimer

Identity Thief 2: Money Thief

Feb 25 - 04:21 PM

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