Box Office Guru Wrapup: Thor Crushes the Competition

Bad Grandpa, Free Birds, and Last Vegas essentially tie for second.

This weekend, making more money than all other films combined, the super hero sequel Thor: The Dark World descended upon the box office and crushed all rivals delivering the fourth biggest opening weekend of the year. Distributed by Disney, the Marvel tentpole bowed to an estimated $86.1M from 3,841 locations for a muscular $22,418 average including higher-priced tickets from 3D and IMAX screens.

The Dark World opened 31% mightier than the $65.7M bow of its 2011 predecessor, which was slightly better than the jump that the second Iron Man film enjoyed following two years after the first movie from that series. For both Avengers-related franchises, the first chapter tackled the origin story while the sequel saw the hero take on a new mission against a new villain.

The new Thor got the weekend started with a stellar $31.6M on Friday which included $7.1M from Thursday night shows beginning at 8:00pm. For most comic book flicks and sequels it is common for Saturday to dip from a supercharged opening day with earlier Thursday preview shows. A slide of around 10% would be normal since fanboys rush out to the first possible shows. But The Dark World actually remained flat on Saturday with a remarkable $31.7M -- an incredible hold. Disney projected a 28% decline on Sunday to $22.8M helped in part by Monday being Veterans Day, a school holiday.

Only three films opened stronger this year -- Iron Man 3 with $174.1M, Man of Steel with $116.6M ($128.7M including Thursday evening group sales) and Fast & Furious 6 with $97.4M. The demographic breakdown of the Dark World audience was almost identical gender-wise to the first Thor's, but there was a noticeable shift towards younger moviegoers this time. Males made up 62% of the crowd while 61% were over 25 for the sequel. Those figures compared to 63% and 72%, respectively, for the 2011 predecessor. And while the first Thor was more of a critic-pleaser, the humor-filled followup played as more of a crowd-pleaser. Reviews were not as sensational this time around; however, the CinemaScore grade from paying audiences was a solid A- compared to the B+ for the first Thor.

With no major competition to face in its second weekend, Thor: The Dark World will be able to bank an impressive two-week gross before The Hunger Games: Catching Fire debuts to what might be record levels. The first Thor went on to gross $181M domestically and $449M worldwide (60% from international) and its sequel should have no problem beating both of those numbers.

Overseas, the new Thor raked in an estimated $94M this weekend from holdover markets that launched last week as well as a few new markets led by China's potent $19.6M Friday-to-Sunday bow. The international total now stands at $240.9M led by Russia's $24.1M, $22.6M from the U.K., China's $19.6M from only three days, Brazil's $15.9M, and Mexico's $15.7M. Thor: The Dark World has grossed a fantastic $327M worldwide in under two weeks and may be on its way across the $700M barrier by the end of its global run.

It was a three-way race for the bridesmaid position as a bunch of holdovers all projected just over $11M in weekend business. Final chart positions might change. Paramount's hit prank flick Jackass Presents: Bad Grandpa dropped 44% in its third round (another nice hold for this kind of movie) to an estimated $11.3M, lifting the cume to a stellar $78.7M. The Johnny Knoxville film cost only $15M to produce.

The animated film Free Birds declined by only 29% in its second weekend thanks to no new competition for young children. The Relativity release banked an estimated $11.2M, upping the total to $30.2M heading to about $60M. Also holding well was the star-driven comedy Last Vegas with an estimated $11.1M, off just 32%, for $33.5M to date. CBS Films may end in the $60M range too.

As widely expected, the sci-fi film Ender's Game took a beating in its second weekend with the arrival of Thor. Lionsgate suffered a 62% tumble to an estimated $10.3M putting the ten-day sum at $44M -- disappointing for a pricey effects-driven adventure meant to launch a new franchise. A $60-65M final seems likely.

The space blockbuster Gravity fell from the top five for the first time in its six-week run taking sixth place with an estimated $5.4M sliding 35%. The decline was about the same as for the last two frames which was amazing given the huge footprint Thor left this weekend. The Warner Bros. overperformer has now grossed a sensational $231.1M domestically while the international haul rose to $241.2M putting the new worldwide tally at an impressive $472.3M. Next week's China opening on November 20 is expected to keep things going, especially with the popularity of 3D and IMAX there.

Awards hopeful 12 Years A Slave expanded nationwide after three weeks of successful limited play and landed in seventh for the weekend with an estimated $6.6M from 1,144 locations for a good $5,769 average. Fox Searchlight nearly tripled the run this weekend and its total is now $17.3M. Sony's Captain Phillips followed with an estimated $5.8M, down 31%, for a $91M sum for Sony on its way to the century club.

Universal expanded its sci-fi romance About Time across North America following one week of limited release and saw lackluster results. The Rachel McAdams drama grossed an estimated $5.2M from 1,200 sites for a mild $4,310 average. The studio reported an aggressive estimate expecting its core female audience to come out strong on Football Sunday and be helped by Monday's Veteran's Day holiday. However, its slim 7% projected Sunday drop is far smaller than the 28-43% predicted by every other film in the top ten so the final weekend figure may come in lower. Universal research showed that About Time skewed 71% female and 56% 40 and older. Cume is $5.2M and reviews were mixed.

Rounding out the top ten was the toon sequel Cloudy with a Chance of Meatballs 2 which dropped 33% to an estimated $2.8M giving Sony $110M to date.

Below the top ten, Fox platformed its Nazi Germany-set drama The Book Thief in just four theaters and debuted to an estimated $108,000 for a strong $27,000 average. With mixed reviews, the PG-13 film heads into additional cities throughout the month. Focus found solid results with its second weekend expansion of Matthew McConaughey's Dallas Buyers Club which collected an estimated $629,000 from 35 locations for a good $17,971 average. Total is $985,000.

The top ten films grossed an estimated $158.7M which was off by less than 1% from last year when Skyfall opened at number one with $88.4M; but up 28% from 2011 when Immortals debuted in the top spot on 11.11.11 with $32.2M.

Follow Gitesh on Twitter.

Comments

Vincent

Donkey Pup

86 million is pretty low for a super hero film to come out post-Avengers. I expected something like 100 million, due to 3D. But none the less, Marvel will keep churning out these flicks until people get sick of it. I'm sure that I'm not the only one who got tired of super-hero flicks since the Avengers. In my opinion, I liked it before Avengers came out. Superhero flicks were there and not in over-hyped as the funnest movies out there. But since Avengers (I would say TDK, but I didn't really think it was the film that attracted the hype. Maybe the events that occurred before is, such as Ledger's death) everyone has been going nuts at the release of every hero film! And judging by what has come out, let's say superheros are starting to die off.

Nov 10 - 06:30 PM

zinc alloy

zinc alloy

.......you've found humor.....good for you!

Nov 10 - 06:55 PM

Infernal D.

Infernal Dude 2.0

86 mil is pretty good for Thor 2. Especially since; he's the least known Avenger (thats getting his own movie), the first one did less business its first weekend, and Thor is probably the "least accessible" of the current Marvel slate. I'm betting Marvel and Disney are pleased with the opening take.

Nov 10 - 07:24 PM

Fred Brooks

Fred Brooks

Thor is indeed the less relatable Avenger and the most difficult one to bring to the big screen, but I think Marvel has done a great job with him. This film will have no problem reaching 200 million domestic and beyond, it should reach 600 million worldwide and possibly 700 million in the end.

Nov 12 - 06:27 PM

Infernal D.

Infernal Dude 2.0

What Fred said.

Nov 12 - 09:44 PM

Typhon

Typhon Q

I personally feel that they're getting better. All the more recent X Men movies with the exception of First Class have felt messy. But the new trailer for Days of Future Past just looks amazing.

Nov 10 - 07:25 PM

Brad and Netflix

Bradly Martin

I was a little disappointed by The First Class sequel trailer. I loved the first class movie had Wolverine as a brief and perfect cameo. now this sequel like the other xmen films wont' be an xmen film at all. It will be another Wolverine movie. Snore

Nov 10 - 08:12 PM

Lyle Bandoquillo

Lyle Bandoquillo

Im upset that Singer took over as director again, Matthew Vaughn directed First Class perfectly. Wasn't the biggest fan of the original X-Men (X2 was better).

Nov 10 - 08:30 PM

Gerrad Clarke

Gerrad Clarke

Singer did X1 and X2, and was a producer on First Class. X3 wasn't up to par but that was due to a weaker script and director. Both Vaughn and Singer are competent and I feel as though Days of Future Past will be great.

Nov 11 - 04:56 PM

King  S.

King Simba

For a b-level superhero, 86 mil is very impressive. Thor: The Dark World looks to end its run with at least 200 mil domestically. That was a mark that was once reserved only for A-list superheroes like Batman, Spiderman and Superman.

Considering that the four big budget superhero films this year will end up making over 1 bil domestically combined I don't see how anyone can say that superheroes are starting to die off. Then again, people have been saying that for a decade now and it still hasn't happened.

Nov 11 - 01:40 PM

bellis k.

bellis kates

I m here to inform you about earning from internet , iwas jst shocked by hearing this , bt its a reality that now can
earn $6842 per month by working on ur computer , isn't it fabulous? .... for more details visit ....W璚璚.J璒瑽S񫞊.C璒璏

Nov 12 - 05:38 AM

Fred Brooks

Fred Brooks

You're right, characters like Thor have gotten so popular recently we forget he wasn't among the most popular superheroes. Before 2008 'Iron Man' was considered a B-level superhero but he's certainly an A-level superhero now, Thor might not be an A-level superhero yet but he's working his way up there and by the time another 'Avengers' and 'Thor' film drops I think he will be.

Nov 12 - 06:22 PM

Fred Brooks

Fred Brooks

@Drunken Master - I thought 90-100 million was possible but at least 80 million. It wasn't going to have a 3D boost because the first 'Thor' had 3D too. But a strong domestic opening and overseas numbers so far. I wouldn't start marching to the death beat of superhero films so fast buddy, I think you're being a bit premature there.

Nov 12 - 06:16 PM

Jennifer Siletzky

Jennifer Siletzky

i laughed when I saw I saw the Thor poster years ago and wondered how in the world anyone could convince me he was worth seeing. I completely had my foot in my mouth.

Nov 12 - 10:20 PM

zinc alloy

zinc alloy

.......you've found humor.....good for you!

Nov 10 - 06:55 PM

Infernal D.

Infernal Dude 2.0

86 mil is pretty good for Thor 2. Especially since; he's the least known Avenger (thats getting his own movie), the first one did less business its first weekend, and Thor is probably the "least accessible" of the current Marvel slate. I'm betting Marvel and Disney are pleased with the opening take.

Nov 10 - 07:24 PM

Fred Brooks

Fred Brooks

Thor is indeed the less relatable Avenger and the most difficult one to bring to the big screen, but I think Marvel has done a great job with him. This film will have no problem reaching 200 million domestic and beyond, it should reach 600 million worldwide and possibly 700 million in the end.

Nov 12 - 06:27 PM

Infernal D.

Infernal Dude 2.0

What Fred said.

Nov 12 - 09:44 PM

Typhon

Typhon Q

I personally feel that they're getting better. All the more recent X Men movies with the exception of First Class have felt messy. But the new trailer for Days of Future Past just looks amazing.

Nov 10 - 07:25 PM

Brad and Netflix

Bradly Martin

I was a little disappointed by The First Class sequel trailer. I loved the first class movie had Wolverine as a brief and perfect cameo. now this sequel like the other xmen films wont' be an xmen film at all. It will be another Wolverine movie. Snore

Nov 10 - 08:12 PM

Lyle Bandoquillo

Lyle Bandoquillo

Im upset that Singer took over as director again, Matthew Vaughn directed First Class perfectly. Wasn't the biggest fan of the original X-Men (X2 was better).

Nov 10 - 08:30 PM

Gerrad Clarke

Gerrad Clarke

Singer did X1 and X2, and was a producer on First Class. X3 wasn't up to par but that was due to a weaker script and director. Both Vaughn and Singer are competent and I feel as though Days of Future Past will be great.

Nov 11 - 04:56 PM

Stewart H.

Stewart Hoffman

Saw Thor and All Is Lost this weekend - neither blew me away - both 2.5/5. For those that saw Thor - the flying action on Asgard - did they 'borrow' sound effects from The Phantom Menace? Certainly sounded like it to me!

Nov 10 - 07:35 PM

Todd Garry

Todd Garry

wouldn't know because phantom menace was terrible.

Nov 10 - 09:35 PM

Ryan Adams

Ryan Adams

Didn't notice, but they did use Skywalker Sound for sound affects :)

I don't see a problem in that, either. The Phantom Menace had about a thousand problems, but sound effects weren't one of them.

Nov 11 - 10:18 PM

Brad and Netflix

Bradly Martin

I was a little disappointed by The First Class sequel trailer. I loved the first class movie had Wolverine as a brief and perfect cameo. now this sequel like the other xmen films wont' be an xmen film at all. It will be another Wolverine movie. Snore

Nov 10 - 08:12 PM

Lyle Bandoquillo

Lyle Bandoquillo

Im upset that Singer took over as director again, Matthew Vaughn directed First Class perfectly. Wasn't the biggest fan of the original X-Men (X2 was better).

Nov 10 - 08:30 PM

Gerrad Clarke

Gerrad Clarke

Singer did X1 and X2, and was a producer on First Class. X3 wasn't up to par but that was due to a weaker script and director. Both Vaughn and Singer are competent and I feel as though Days of Future Past will be great.

Nov 11 - 04:56 PM

Todd Garry

Todd Garry

wouldn't know because phantom menace was terrible.

Nov 10 - 09:35 PM

Valmordas

Val Mordas

I see Thor dropping in the meter every time I look, and I also know they rate Marvel films quite on the generous side... I think it's safe to say it's crappy.

Nov 11 - 07:41 AM

Blue  M.

Blue Marvel

Coming from someone who actually seen the movie, it's far from crappy. In my opinion the best comic books movie of the year. Of course your the anti marvel guy, so wouldn't expect anything less from you.

Nov 11 - 01:43 PM

Valmordas

Val Mordas

Not anti-marvel, an unbiased observer. The Marvel formula is getting tiresome though. Lame love interests, cheesy jokes, bad villains - wash, rinse, repeat. Of course you're a Marvel fanboy, so wouldn't expect anything less from you.

Nov 11 - 09:07 PM

The Juggernaut

The Juggernaut

SLAY

Nov 12 - 08:29 PM

Jennifer Siletzky

Jennifer Siletzky

I love that formula. You don't like it, go watch Fast and Furious or something. You want some life changing drama? Watch something else. The formula works and will continue to work. Why does it work? It makes you feel good, and hell, everyone needs that.

Nov 12 - 10:22 PM

Chris Eaton

Chris Eaton

You have a curiously hilarious definition of "unbiased".

Nov 14 - 06:21 AM

Ryan Adams

Ryan Adams

This was my favorite Marvel movie yet. Avengers is the only one that gives it competition. It has all the action of Avengers, but even more humor and even a bit of a sci-fi-ish LOTR vibe to it, too. Really, for the genre, you couldn't possibly ask anything more of it.

Nov 11 - 10:20 PM

Fred Brooks

Fred Brooks

Dude have you seen the movie to judge it for yourself, so a critic's rating dictates to you rather a film is good or not, even if you have yet to see the film?

Nov 12 - 06:31 PM

Ady D.

Ady Danger

Thor was a colossal bore. Superhero movie making by numbers. I'm sick of superhero movies now.

Nov 11 - 07:56 AM

Ryan Adams

Ryan Adams

Are you kidding? With all the crazy lore and no where near mainstream choices? How many movies with weird looking aliens break even, never mind release to giant success?

Marvel clearly took a lot of chances with this film and didn't do anything to water down the story. You may not like the results and that's absolutely your right, but suggesting it's "movie making by numbers" is absolutely ridiculous.

Nov 11 - 10:22 PM

Ady D.

Ady Danger

Portal - check. Alien invasion - check. Sticking stupid devices in the ground - check and massive yawn.

Nov 13 - 09:55 AM

Fred Brooks

Fred Brooks

You're sick of superhero films because they are on the forefront, if you look at the grand scale of things it's not that many superhero films at all. There is like 400-500 films released a year and we see maybe what 2-4 superhero films a year, that's a very low percentage my friend. Now how many dramas, comedies, documentaries, animations, Sci-Fi's, indie's, etc are released in a year, a hell of a lot more than 4 or 5 films, I can tell you that.

Nov 12 - 06:37 PM

Willem DaPerson

Willem DaPerson

I really enjoyed Thor: TDW, regardless of what the critics are saying. I can certainly see why it's attracting criticism, but I had fun with it. I'm glad that it's doing the business it is.

Nov 11 - 08:41 AM

Tom Wiseman

Tom Wiseman

The movie did not live up to expectations. Boring dialogue, pointless action and illogical sequences. The acting was good, the directing was very bad. Production values were fine, but the script was without judgment or little in common sense. Changing characters, useless imagery, and dull-witted personalities.

Nov 11 - 12:05 PM

Willem DaPerson

Willem DaPerson

The direction was excellent. You can have your criticisms, and they are extremely valid, but Alan Taylor did a great job.

Nov 11 - 02:20 PM

King  S.

King Simba

For a b-level superhero, 86 mil is very impressive. Thor: The Dark World looks to end its run with at least 200 mil domestically. That was a mark that was once reserved only for A-list superheroes like Batman, Spiderman and Superman.

Considering that the four big budget superhero films this year will end up making over 1 bil domestically combined I don't see how anyone can say that superheroes are starting to die off. Then again, people have been saying that for a decade now and it still hasn't happened.

Nov 11 - 01:40 PM

bellis k.

bellis kates

I m here to inform you about earning from internet , iwas jst shocked by hearing this , bt its a reality that now can
earn $6842 per month by working on ur computer , isn't it fabulous? .... for more details visit ....W璚璚.J璒瑽S񫞊.C璒璏

Nov 12 - 05:38 AM

Fred Brooks

Fred Brooks

You're right, characters like Thor have gotten so popular recently we forget he wasn't among the most popular superheroes. Before 2008 'Iron Man' was considered a B-level superhero but he's certainly an A-level superhero now, Thor might not be an A-level superhero yet but he's working his way up there and by the time another 'Avengers' and 'Thor' film drops I think he will be.

Nov 12 - 06:22 PM

Blue  M.

Blue Marvel

Coming from someone who actually seen the movie, it's far from crappy. In my opinion the best comic books movie of the year. Of course your the anti marvel guy, so wouldn't expect anything less from you.

Nov 11 - 01:43 PM

Valmordas

Val Mordas

Not anti-marvel, an unbiased observer. The Marvel formula is getting tiresome though. Lame love interests, cheesy jokes, bad villains - wash, rinse, repeat. Of course you're a Marvel fanboy, so wouldn't expect anything less from you.

Nov 11 - 09:07 PM

The Juggernaut

The Juggernaut

SLAY

Nov 12 - 08:29 PM

Jennifer Siletzky

Jennifer Siletzky

I love that formula. You don't like it, go watch Fast and Furious or something. You want some life changing drama? Watch something else. The formula works and will continue to work. Why does it work? It makes you feel good, and hell, everyone needs that.

Nov 12 - 10:22 PM

Chris Eaton

Chris Eaton

You have a curiously hilarious definition of "unbiased".

Nov 14 - 06:21 AM

Willem DaPerson

Willem DaPerson

The direction was excellent. You can have your criticisms, and they are extremely valid, but Alan Taylor did a great job.

Nov 11 - 02:20 PM

Gerrad Clarke

Gerrad Clarke

Singer did X1 and X2, and was a producer on First Class. X3 wasn't up to par but that was due to a weaker script and director. Both Vaughn and Singer are competent and I feel as though Days of Future Past will be great.

Nov 11 - 04:56 PM

Valmordas

Val Mordas

Not anti-marvel, an unbiased observer. The Marvel formula is getting tiresome though. Lame love interests, cheesy jokes, bad villains - wash, rinse, repeat. Of course you're a Marvel fanboy, so wouldn't expect anything less from you.

Nov 11 - 09:07 PM

The Juggernaut

The Juggernaut

SLAY

Nov 12 - 08:29 PM

Jennifer Siletzky

Jennifer Siletzky

I love that formula. You don't like it, go watch Fast and Furious or something. You want some life changing drama? Watch something else. The formula works and will continue to work. Why does it work? It makes you feel good, and hell, everyone needs that.

Nov 12 - 10:22 PM

Chris Eaton

Chris Eaton

You have a curiously hilarious definition of "unbiased".

Nov 14 - 06:21 AM

Ryan Adams

Ryan Adams

Didn't notice, but they did use Skywalker Sound for sound affects :)

I don't see a problem in that, either. The Phantom Menace had about a thousand problems, but sound effects weren't one of them.

Nov 11 - 10:18 PM

Ryan Adams

Ryan Adams

This was my favorite Marvel movie yet. Avengers is the only one that gives it competition. It has all the action of Avengers, but even more humor and even a bit of a sci-fi-ish LOTR vibe to it, too. Really, for the genre, you couldn't possibly ask anything more of it.

Nov 11 - 10:20 PM

What's Hot On RT

Weekly Binge
Weekly Binge

Check out Boardwalk Empire

Historical TV Shows
Historical TV Shows

40 TV depictions of past eras

24 Frames
24 Frames

Pictures of classic movie pairs

Fifty Shades of Grey
Fifty Shades of Grey

A masochistic trailer

Find us on:                     
Help | About | Jobs | Critics Submission | Press | API | Licensing | Mobile