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News / Columns / Box Office
Box Office Guru Preview: 30 Days of Night Gets Halloween Started Early
by Gitesh Pandya
Discuss Article
Page | 1 2
Yet another new option for adults looking for serious fare is the Halle Berry-Benicio Del Toro starrer Things We Lost in the Fire. The Paramount release about a widow who seeks comfort from her dead husband's drug-addicted friend will play to a mature audience and skew more female. The R-rated film has generated some good early reviews and both leads have Oscars on their shelves, but it will not be enough to compete with the other films targeting the same crowd. Berry showed in April that she can only open a picture so much when her thriller Perfect Stranger bowed to a $4,211 average even though A-lister Bruce Willis co-starred. With a not-so-wide release in about 1,000 theaters this weekend, Things We Lost in the Fire might debut with around $3M.


Halle Berry and Benicio Del Toro in Things We Lost in the Fire

Freestyle Releasing has booked the few remaining empty screens out there for its teen thriller Sarah Landon and the Paranormal Hour. As one of the only PG-rated suspense pics ever made, the film will try to attract younger teenagers not interested in sports-themed comedies. With only 1,100 theaters, a quiet marketing campaign, no stars, and zero buzz, a weak debut of about $1M could result.


Sarah Landon and the Paranormal Hour

After a potent number one debut, Tyler Perry's hit comedy Why Did I Get Married? should suffer a big fall in its second weekend if history is any indicator. Sophomore drops for the filmmaker's previous offerings include 50% for Diary of a Mad Black Woman, 58% for Madea's Family Reunion, and 57% for Daddy's Little Girls. Lionsgate should see a 50% fall to about $10M this weekend giving the ensemble relationship tale $37M in ten days.

Disney's The Game Plan once again has no new competition for the kiddie audience. Why studios have programmed so many serious adult dramas into this month and no other good family films is anyone's guess. A 35% dip would leave The Rock with $7M and an impressive cume of $68M after 24 days.

Both Sony's We Own the Night and the Warner Bros. thriller Michael Clayton will have to fight extra hard in order to compete with the new releases gunning for their customers. Night looks to slide more and fall by 45% while the strongly reviewed Clayton could ease by 40% with both films grossing roughly $6M over the weekend. That would lead to ten-day totals of $20M and $21M, respectively.

LAST YEAR: Just two months after the release of the similarly-themed magician pic The Illusionist, Buena Vista still managed to score a number one bow for The Prestige which opened with $14.8M on its way to $53.1M. Martin Scorsese's The Departed enjoyed a strong hold and ranked second with $13.5M in its third frame. Debuting in third was Clint Eastwood's war saga Flags of Our Fathers with $10.2M leading to a disappointing $33.6M final for Paramount. Sony's animated hit Open Season ranked fourth with $8.2M. Rounding out the top five was rival family film Flicka with $7.7M for Fox on its way to only $21M. Also premiering in the top ten was Sony's Marie Antoinette with $5.4M which led to a final tally of just $16M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Related Items
Movie: Marie Antoinette
Perfect Stranger
Sarah Landon and the Paranormal Hour
Tyler Perry's Why Did I Get Married?
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The Game Plan
We Own The Night
Michael Clayton
The Illusionist
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Tyler Perry
Ben Affleck
Casey Affleck
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Page | 1 2
Comments (1-11 of 11 posts) | Reply
NoirZombi
NoirZombi writes:
on Oct 18 2007 07:14 PM

I'll be seeing 30 Days of Night tomorrow, any non-Saw/torture porn/horror remake is good for the genre.

(Reply to this)
Segkee
Segkee writes:
on Oct 18 2007 07:42 PM

Gone Baby Gone might surprise.

RENDITION looks awful and got poor reviews.


(Reply to this)
daycare
daycare writes:
on Oct 18 2007 07:52 PM

30 days of night looks awful. i can see why the reviews are bad. I will put this movie down for 15-16 million. The only to movies that are good coming out is Gone Baby Gone and things we lost in the fire. the rest are crap. American Gangster can not come any faster.

(Reply to this)
Segkee
Segkee writes:
on Oct 18 2007 08:15 PM

30 days didn't do nothing for me until I realized Danny Huston was in this. Have you seen THE PROPOSITION or BIRTH?

This dude kicks ***.


(Reply to this)
Some guy you dont know
Some guy you dont know writes:
on Oct 19 2007 04:35 AM

In reply to this comment (#1201771)
No it dosen't.... It looks amazing....

(Reply to this)
ChrisH05
ChrisH05 writes:
on Oct 19 2007 04:56 AM

30 days of night is gonna kick ***... its at 43%. critics hate movies like this... AND IT GETS A 43%! im sooooo seein this :)

(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Oct 19 2007 07:49 AM

30 Days of Night: $20 million.
The Comebacks: $12 million.
Tyler Perry: $10 million.
Rendition: $9 million.
Game Plan: $8 million.


(Reply to this)
PVT
PVT writes:
on Oct 19 2007 10:55 AM

In reply to this comment (#1202690)
you forgot "gone baby gone" in that list.

(Reply to this)
Segkee
Segkee writes:
on Oct 21 2007 03:51 AM

Rendition tanked. Thank you very much.

Go see GONE BABY GONE. Not as perfect as MICHAEL CLAYTON, but better. If that makes any sense.

30 days also rocked.

And Dan in Real Life was excellent. INTO THE WILD on Sunday. Crossing my fingers for a four/four weekend. Peace.


(Reply to this)
killermonkey8822
killermonkey8822 writes:
on Oct 31 2007 10:10 PM

yeah......

30 days of night- not extremely excited for this one but i like vampires and from what i have seen the graphic novel or comic book or whatever is pretty sweet, so i wouldn't mind seeing it... but i can wait for DVD.

The Comebacks- yes, i will admit, that i laughed my *** off during the commercials, but i can definatley wait for dvd for this one.

....... i actually wouldn't mind seeing Gone Baby Gone after hearing suprisingly good things about it.... it actually looks pretty good........ other then that, nothing else looks that ineresting.


(Reply to this)
The One Coz
The One Coz writes:
on Nov 27 2007 10:15 PM

30 Days of Night was a dissapointment.

(Reply to this)
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