Opening

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69% The Croods $3.6M
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8% The Big Wedding $2.5M
60% Oz the Great and Powerful $1.1M

Coming Soon

—— The Hangover Part III May 23
78% Fast & Furious 6 May 24
—— Epic May 24
94% Before Midnight May 24

Be Kind Rewind (2008)

tomatometer

66

Average Rating: 6.3/10
Reviews Counted: 126
Fresh: 83 | Rotten: 43

Slighter and less disciplined than Gondry's previous mind-benders.

55

Average Rating: 5.9/10
Critic Reviews: 33
Fresh: 18 | Rotten: 15

Slighter and less disciplined than Gondry's previous mind-benders.

audience

57

liked it
Average Rating: 3.2/5
User Ratings: 188,491

My Rating

Movie Info

When a bumbling movie lover becomes magnetized while attempting to sabotage a local power plant and accidentally erases all of the videotapes in the small video store where his best friend works, the pair attempt to keep the store's loyal customer base by remaking as many of the top-renting movies as possible. Mike (Mos Def) is an employee at Be Kind Rewind, a modest mom and pop video store that is owned by Mr. Fletcher (Danny Glover). Mike's best friend Jerry (Jack Black) works in an auto

PG-13,

Comedy

Michel Gondry

Jun 10, 2008

$11.0M

New Line Cinema - Official Site External Icon

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All Critics (128) | Top Critics (34) | Fresh (86) | Rotten (44) | DVD (6)

It's hard to get too cranky about a movie that, at heart, is a tribute to the joy of making things with your friends.

February 22, 2008 Full Review Source: Slate
Slate
Top Critic IconTop Critic

Takes a clever concept and cobbles a weak story around it.

February 22, 2008 Full Review Source: USA Today | Comment (1)
USA Today
Top Critic IconTop Critic

Long before the movie ends, it slips right off the sprockets.

February 22, 2008 Full Review Source: Toronto Star
Toronto Star
Top Critic IconTop Critic

Be Kind Rewind declares that the riches of cinema history touch each of us personally. Films become so deep a part of us that we own them that our memories of them, whether faithful or fanciful, become their meanings.

February 22, 2008 Full Review Source: TIME Magazine
TIME Magazine
Top Critic IconTop Critic

Give Be Kind Rewind a little time and an open mind, and it just might grow on you. Its premise is absurd, but adorably so.

February 22, 2008 Full Review Source: Seattle Times
Seattle Times
Top Critic IconTop Critic

Thick stew of awful.

February 22, 2008 Full Review Source: San Francisco Chronicle | Comments (3)
San Francisco Chronicle
Top Critic IconTop Critic

What a foul junkyard of Quirk it is!

August 27, 2009 Full Review Source: CinePassion | Comments (2)
CinePassion

A glowing valentine to creativity in opposition to commerce.

June 7, 2009 Full Review Source: eFilmCritic.com
eFilmCritic.com

Sua natureza auto-referencial transforma o filme numa grande homenagem ao próprio cinema.

December 11, 2008 Full Review Source: Cinema em Cena
Cinema em Cena

Be Kind Rewind should gather dust on both DVD and VHS shelves.

August 1, 2008 Full Review Source: Washington Times | Comments (2)
Washington Times

Once the movie starts finding its focus it becomes a very unique experience

July 22, 2008 Full Review
Sin Magazine

A surprisingly quiet and whimsical comedy about a ridiculous and unlikely series of events that turns into a nearly-as-likely miracle. Best bit: the film's own Sweded preview.

July 17, 2008 Full Review Source: Cinerina

An ode to finding one's creative side and the joys of being able to share one's creations with others.

July 11, 2008 Full Review Source: Window to the Movies
Window to the Movies

Nothing can save this overambitious enterprise embarked upon by a couple of idiots, full of sound and fury but ultimately signifying nothing.

June 29, 2008 Full Review Source: Mount Desert Islander
Mount Desert Islander

Tackles the hackneyed with the tender hand and heart of writer/director Michel Gondry.

June 20, 2008 Full Review Source: WaffleMovies.com
WaffleMovies.com

For Michel Gondry, [the film] becomes a kind of folk art spin on Hollywood gloss and a tribute to his own preferred style of filmmaking...

June 16, 2008 Full Review Source: MSN.com
MSN.com

But with a skill that is difficult to pinpoint, Gondry seems to stumble like a fox from this paper-thin plot into a precious little ode to community.

June 9, 2008 Full Review Source: Paste Magazine
Paste Magazine

Good-hearted and intelligent, Be Kind Rewind still lacks for the gravitas of The Science of Sleep.

June 8, 2008 Full Review Source: Slant Magazine
Slant Magazine

A people's cinema rough cut heart so squarely in the right place over in Passaic as opposed to Hollywood, that it's pretty much hard to resist.

June 5, 2008 Full Review Source: NewsBlaze
NewsBlaze

Director Michel Gondry delivers the first great film of 2008.

May 22, 2008 Full Review Source: Windy City Times
Windy City Times

'Be Kind Rewind' is a whimsical adventure with genuine affection for its characters, but Gondry's story is essentially weightless, a fanciful flight in search of a raison d'etre.

April 9, 2008 | Comments (2)
San Francisco Examiner

Audience Reviews for Be Kind Rewind

[img]http://images.rottentomatoes.com/images/user/icons/icon14.gif[/img]

Be Kind Rewind has a decent enough storyline but it's ultimate strength is in the sweet subtext, it's heartfelt quirkiness and surrealist indie stylings. But in equal measure the belly laughs along the way. A lot of people dislike this film but what Michel Gondry is trying to express through it is one simple message, movie's are better when you do them yourself. That little meaningful movies recorded on a camcorder by anyone can be equally as important as commercialist big budget blockbusters.
October 16, 2011
Directors Cat
Directors Cat

Super Reviewer

This is Michel Gondry's delightful ode to handmade DIY craftsmanship at it's finest. The story concerns a bumbling goofball named Jerry who, after becoming magnetized in an unlikely way accidentally erases all the VHS tapes at a declining video store where his friend Mike works. To fix the situation, the two decide to make remakes of all the movies, using themselves and makeshift special effects in a fashion they call "Sweding".

Surprisingly, their no-budget remakes become a hit and actually start to help bring the store out of decline. There are some other issues being dealt with in the film though, and that's both positive and negative. This film tries to do a lot of things, perhaps too many. Not only is it about Sweding, but it also tackles the economic decline of Passaic, New Jersey, and its multicultural population. It also deals with an original film about Fats Waller that Mike and Jerry and the neighborhood residents are forced to make due to legal issues.

You can't fault Gondry for trying to be ambitious, but I think the film is a little overstuffed and a bit undercooked in places as a result. The remake scenes actually aren't really the focus, despite what the marketing campaign would have you believe. Those sequences are some of the best in the film though, especially the single take montage wherein a half dozen films get Sweded.

The film does have his usual, whimsical, quirky touches, and you can really tell this is a film that was designed to strike a chord with anyone who ever tried to make a film regardless of talent, money, or various other factors. This is all about making do with what you have, and that's really why this film works so well. It's just too damn charming not to enjoy.

Jack Black gets manic, but his performance here is closer to High Fidelity than his usual shtick. Def, despite being somewhat unintelligible at times, is also pretty good, and I really like seeing him work as an actor, even though his music career is his real strength. Danny Glover and Mia Farrow give some really fun supporting roles, as does Melonie Diaz. Of course, a little Sigourney Weaver cameo doesn't hurt either.

All in all, a good, but choppy little piece of work. Despite its shortcomings, I really do dig this, and definitely give it a solid recommendation.
January 7, 2012
cosmo313
Chris Weber

Super Reviewer

    1. Jerry: When you're walking down the street, and you see a little ghost. What'cha gonna do, you call Ghostbustasssssss!
    2. Mike: What's that?
    3. Jerry: Its the Ghostbusters theme song.
    4. Mike: No, it's not.
    5. Jerry: I'm pretty sure it is.
    – Submitted by Ryan A (9 months ago)
    1. Jerry: This calls for Robocop.
    2. Mike: This calls for Robocop to get shot!
    – Submitted by Miguel S (11 months ago)
    1. Jerry: I will shoot you, and I know robot karate.
    – Submitted by Evan T (13 months ago)
    1. Jerry: Anything you will be held against you in the court of robocop.
    – Submitted by Evan T (14 months ago)

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Foreign Titles

  • Soyez sympas, rembobinez (FR)
  • Rebobine, por favor (ES)
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