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|Rating:||R (for language and some sexual content)|
|Genre:||Drama, Mystery & Suspense, Science Fiction & Fantasy|
|Directed By:||Alexander Doulerain, Jamie Bradshaw|
|Written By:||Alexander Doulerain, Jamie Bradshaw|
|In Theaters:||Sep 7, 2012 Limited|
|On DVD:||Jan 15, 2013|
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Critic Reviews for Branded
There's almost a Seussian vibe in this heap, but no hint that it's intentional.
This fantastical fable takes aim at marketing itself with an intriguing if tendentious narrative.
Branded" is a confusing sci-fi thriller that takes itself much too seriously.
Satire usually implies at least a little bit of humor, and Branded is mostly humorless -- if it was ever actually trying to be funny, then it fails. If a satire should be pointed, then this movie is more on the dull side.
Audience Reviews for Branded
A Russian advertising executive (with a British accent) develops the ability to see people's brand loyalty, which materializes as waving blobs on stalks attched to their necks, then decides he must come up with a plan to destroy all advertising. This could have made a decent a satire, but it's way too serious, preachy and hamfisted; a couple of good ideas are killed off by mediocre performances, lazy scriptwriting, and cheap, head-scratching CGI.
I watched the full movie just to see whether it gets better later or not. Wasted my time.
In "Branded," Misha(Ed Stoppard) is struck by lightning as a child. So, as an adult, he can do no better than getting a job in marketing in Moscow, working for Bob(Jeffrey Tambor) who is in reality a front for the CIA. Still, Misha has done well enough for himself to help Abby(Leelee Sobieski) get her reality program off the ground.
"Branded" aims to have some very pointed and intelligent things to say about marketing and body image but manages nothing that has already covered better by the likes of Dr, Seuss and Bill Hicks. Even then, the movie feels desperately random and all over the place, as it also tries to bring up subjects like fate. So random is it that Max von Sydow feels like he is in a different movie entirely which I am not ruling out by the way. With Ed Stoppard being a complete non-entity in the lead, that leaves the always appealing Leelee Sobieski nowhere to go. At least when the movie finally gets weird, it is actually an imaginatively looking weird.
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