Branded (2012)
Average Rating: 2.6/10
Reviews Counted: 10
Fresh: 1 | Rotten: 9
No consensus yet.
Average Rating: N/A
Critic Reviews: 3
Fresh: 1 | Rotten: 2
liked it
Average Rating: 2.2/5
User Ratings: 4,476
My Rating
Movie Info
Branded is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man's Misha (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world. -- (C) Official Site
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Cast
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Ed Stoppard
Misha Galkin -
Leelee Sobieski
Abby Gibbons -
Jeffrey Tambor
Bob Gibbons -
Ingeborga Dapkunaite
Dubcek -
Max von Sydow
Marketing Guru -
Mariya Ignatova
Host
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All Critics (10) | Top Critics (3) | Fresh (1) | Rotten (10) | DVD (1)
There's almost a Seussian vibe in this heap, but no hint that it's intentional.
Top CriticTo borrow a hamburger chain's refrain, not lovin' it.
This fantastical fable takes aim at marketing itself with an intriguing if tendentious narrative.
Branded" is a confusing sci-fi thriller that takes itself much too seriously.
Branded attempts to deliver a message about the nature of advertising and consumerism, but that message gets buried in a completely nonsensical mess of a film.
Satire usually implies at least a little bit of humor, and Branded is mostly humorless -- if it was ever actually trying to be funny, then it fails. If a satire should be pointed, then this movie is more on the dull side.
Nothing more than a freshman's first term paper for a sociology 101.
This movie makes absolutely no sense.
The worst of the worst, but serious connoisseurs of le bad cinema shouldn't pass it up.
It's not every day you see an ostensible satire that's never funny on purpose but is frequently hilarious by accident.
Its ambition is decimated by its absurdly slapdash assembly and fogged messages on the zombification of consumerism.
Audience Reviews for Branded
Super Reviewer
As the movie begins, the names of famous visionaries including Joan of Arc, Albert Einstein and Alexander the Great flash on the screen (probably hundred different names) and the caption reads, "All of them saw things others didn't see. All of them changed the world." In this story, starting in the early 1980s, in Soviet Russia, young Misha Galkin is struck by lightning. A woman examines him and, seeing that he is still alive, predicts that his life will not be ordinary. And it wasn't! In a series of documentary-style flashbacks, narrated by the same unseen narrator, we were led through the events to see how Misha used his natural marketing savvy to rise from a poor clerk to a marketing exec. His big break came when he met Bob, an American hired to spread Western brands and businesses in post-Communist Russia...
Did you know that this film was not screened for critics and has received predominantly negative reviews? Go back to my first paragraph - people who live from consumerism would not like it presented like this! This is much deeper movie which tried to even educate the audience... but instead of "thanks" was branded as "convoluted and pretentious... so packed with ideological pretension". Yes, it is ideological, it is silly at moments, far from executed the best possible way, and I will say for one reason: at least one of the directors tried to sit on "two chairs" - criticizing the late stages of the capitalism and trying to make money out of it in that same stage of the capitalism. The team was just not brave enough to carry the mission to the end - and they failed.~
If you don't think that this society is fair, and that politicians are just executives for the more powerful people, believe in 'voices' and love good photography, give it a go. A NO GO for everyone else!
Super Reviewer
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- Misha Galkin: Ladies and gentlemen. The Burger is dead. The growth of brands has spiraled out of control. Never before in history has it been this difficult to record growth because there is simply not enough room in the minds of consumers to hold new desires for new products. What happened in the case of fast food has fundamentally altered the market forever. A crippling anxiety has seized consumers. They're terrified the products can hurt them. A unique opportunity now stands before you. The time has come to clear a free space in the minds of consumers, where your products can live on. Today, in order to get consumers to continue to desire computers, you have to first make them lose interest in cellphones. What you need, is to convince them that the competition's brands are deadly dangerous. Destroy the market for cellphones, and eradicate the competition. For your brands to grow, they need to learn how to attack. And I know how to teach your brands to attack.
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- Marketing Guru: I want to talk to you today... about love. See, I have struggled to find a way to restore the people's love of your products, but it hasn't worked out. Consumers just no longer wish to buy them. When it's over, it's over. They no longer love you. The era of fast food has passed. But I do have a proposal. Something which exceeds the limits of marketing in its traditional form. A plan which will change the world. Together, we will make fat beautiful again. But first, a question. How far are you willing to go to solve your problems?
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- Marketing Guru: How far are you willing to go... to change the world?
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- Misha Galkin: Now is the time to get the truth out.
- Bob Gibbons: No no no.
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- Misha Galkin: I wanted to get really rich.
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