Warner Bros. Responds to "No More Female Films" Rumors - Rotten Tomatoes

Warner Bros. Responds to "No More Female Films" Rumors

Surprise! A denial!

by Jeff Giles | Wednesday, Oct. 10 2007

It seems that reports of Warner Bros. president of production Jeff Robinov's misogyny were greatly exaggerated.

At least, that's what Warner Bros. is saying. In a turn of events that surprises absolutely no one, Robinov and the studio issued denials yesterday, claiming that the rumors of Robinov issuing a "no more female-led movies" decree were fabricated. Among those leading the charge (and calls for a Warner Bros. boycott) were The Movie Blog, which received the following response from the studio:

WB Rep - "Mr. Robinov never made that statement, nor is it his policy."

TMB - "So are you saying it is not now, nor will be Warner Bros. policy to stop producing films with female leads?"

WB Rep - "Correct. That is not our policy. A blogger (presumably Nikki Finke) made a statement without giving us the opportunity to first respond."

TMB - "All right, that's all I needed to know. Thank you for calling me."

Nikki Finke, of course, is the proprietor of Deadline Hollywood Daily, where the Robinov rumor originally broke -- a rumor Finke claims came to her from "three different producers." Meanwhile, Robinov is doing damage control; in a post published at Variety last night, he is described as "offended" by the rumor, and defends his track record:

Robinov is currently in final negotiations for a Cameron Diaz picture. And he made aggressive bids to land both Peter Jackson's "The Lovely Bones" and the "Sex in the City" movie, but lost the deals to DreamWorks and New Line, respectively.

As for the claims that disappointing grosses from The Invasion and The Brave One convinced Robinov that women can't lead movies, the article says:

Poor execution and bad timing at the end of the most recent horror cycle were part of the poor reception for the horrorific "The Reaping" and "The Invasion," which both Kidman and co-star Daniel Craig refused to promote. As for Neil Jordan's brainy twist on the vigilante genre, "The Brave One," Robinov said he is "proud of the movie," which Foster continues to support around the world. "It's tricky," he said. "It may have been too rough for women, and we didn't get the reviews we had expected."

Action features starring women remain a hard sell for many moviegoers. But Robinov said he is still willing to put a femme star into an action role. "But, like any other movie, it has to be the right movie with the right actor and the right filmmaker at the right time," he said.

The report also notes that "Robinov is still seeking the right script and star" for the long-in-development Wonder Woman feature, and cites Sisterhood of the Traveling Pants 2, Nights in Rodanthe, Spring Breakdown, and the Kate Hudson romantic comedy Fool's Gold as examples of his continued commitment to leading female roles.

Source: Variety
Source: The Movie Blog