July 12, 2009
Box Office Guru Wrapup: Brüno Struts To The Top Spot
Sacha Baron Cohen scored another number one hit with his latest shockfest comedy Brüno which opened atop the North American box office bumping two-time champ Transformers: Revenge of the Fallen to third place. The hit toon Ice Age: Dawn of the Dinosaurs remained in second while the new teen comedy I Love You, Beth Cooper was rejected and debuted in seventh. Overall ticket sales slipped from a year earlier.
Fans hit the multiplexes and drove Brüno to the top spot with an estimated $30.4M in tickets sold this weekend. Playing in 2,756 theaters, the fewest for a number one pic this summer, the R-rated film about the Austrian fashionista's quest for fame averaged a strong $11,040 per location. However, the daily breakdown signaled trouble ahead. Brüno banked an impressive $14.4M on its opening day on Friday, but collapsed by 39% on Saturday to $8.8M. Sequels and films with built-in audiences routinely suffer Friday-to-Saturday drops on opening weekend, but the Universal release plunged by an unusually hefty amount.
July 9, 2009
Critics Consensus: Bruno is Certified Fresh
This week at the movies, we've got Austrian audacity (Bruno, starring Sacha Baron Cohen) and graduation gratification (I Love You, Beth Cooper, starring Hayden Panettiere and Paul Rust). What do the critics have to say? Sacha Baron Cohen has become one of cinema's most daring provocateurs - and astute social critics. Critics say his latest vehicle, Bruno, is at once laugh-out-loud funny, teeth-grittingly awkward, and disarmingly intelligent - though it's a few notches below his last gonzo doc, Borat. I Love You, Beth Cooper attempts the same high-wire act as many wild teen comedies - it promises raunchy laughs, but also tries to something to say about the teenage condition. Unfortunately, the pundits say Beth Cooper fails on both levels.
July 9, 2009
Box Office Guru Preview: Audiences in Style with Brüno
Two comedies hit North American multiplexes hoping to steal audiences away from fighting robots and animated mammoths. Looking to become box office prince is Universal's raunchy shockfest Brüno which reunites the Borat team of actor Sacha Baron Cohen and director Larry Charles. The buzzworthy pic stands to kick Transformers out of the number one spot after its two-week reign. Also opening on Friday, although with much less hype, is Fox's high school tale I Love You, Beth Cooper. The overall marketplace will struggle to match up to year-ago numbers. Bursting into multiplexes demanding to be noticed is Brüno, an equal opportunity offender that will attract a large audience this weekend.
July 9, 2009
Total Recall: Mock Docs That Rock
Sacha Baron Cohen has made a career of blurring the lines between reality and fiction. The British-born Cohen gained a cult following in the states with his cult hit Da Ali G Show, then went on to big-screen fame with the gut-busting, wince-inducing gonzo mock doc Borat. This week he's back with another of his alter egos: the flamboyant Austrian fashionista Bruno. And since Bruno toys with narrative while tweaking real life, we at RT decided to run down a brief history of the mockumentary. Here, you'll find classics Like This Is Spinal Tap alongside some lesser-known but still important examples of the genre.
June 26, 2009
Universal Trims LaToya Jackson from Bruno
According to Variety's Anne Thompson, Universal execs made the call to trim LaToya Jackson's appearance from the premiere screening of the upcoming Sacha Baron Cohen film Bruno following the death of her brother, Michael Jackson. But will the Jacksons remain intact in the final theatrical cut?
June 19, 2009
The Friday Harvest: This Week's Best Pictures, Posters, and Video
Happy Friday Harvest, a weekly round-up of the best pictures, posters, and videos that have become available for viewing/download on Rotten Tomatoes. Each section features the favorite or most interesting item we've added for the week, along with several other new highlights. For the Picture Gallery of the Week, we feature Blood: The Last Vampire, the live-action adaptation of the anime. For the Poster of the Week, check out the sleek Italian poster art for Quentin Tarantino's Inglourious Basterds. And, lastly, for the Video of the Week, you can watch an exclusive clip from next week's Transformers: Revenge of the Fallen.
June 18, 2009
Is Anyone Really Upset by Bruno?
We've been reading and hearing a lot about the outrage that Sacha Baron Cohen's "Bruno" is already provoking -- specifically in the gay community -- but Hitfix's Drew McWeeny suspects there might be less to the story than meets the eye.
May 10, 2009
Bruno Preview Posted on "Meinspace"
For Sacha Baron Cohen's "Bruno," debuting teaser footage on MySpace wasn't enough -- he had to go the extra mile and surface on "Meinspace," where you can now discover the meaning of "ich bin pushin' der limits."
April 17, 2009
Bruno Will Be Brought to You by the Letter R
According to Universal's PR department, Sacha Baron Cohen's "Bruno" has successfully skirted an NC-17, earning an R rating for "pervasive strong and crude sexual content, graphic nudity and language."
April 8, 2009
Larry Charles Feels Winter's Discontent
"Borat" and "Bruno" director Larry Charles is in talks to helm "Winter's Discontent," a Columbia comedy about "a sexually frustrated widower who moves into a retirement community with his best buddy."
March 30, 2009
An NC-17 for Bruno
In a deeply unsurprising move, the MPAA has stamped the original cut of Sacha Baron Cohen's "Bruno" with an NC-17, placing at least one round of revisions in the feature's future.
March 17, 2009
When Ron Paul Met Bruno
If you've been on the fence as to whether Sacha Baron Cohen's "Bruno" would be half as funny as "Borat," read the story of Ron Paul's surreal "Bruno" cameo and lay your fears to rest.
January 26, 2009
Uni Moves Bruno to July
Taking advantage of the gap left when the studio pushed Roland Emmerich's "2012" to November, Universal has bumped Sacha Baron Cohen's "Bruno" from May 15 to July 10.
September 29, 2008
Sacha Baron Cohen's Bruno Runs Afoul of Italian Police
Fatherhood hasn't curbed Sacha Baron Cohen's urge to suffer for his art: the guerrilla comedian interrupted a fashion show in Italy last week while filming his next project, "Bruno," and wound up being dragged away by police.