Box Office Guru Wrapup: Brüno Struts To The Top Spot

by Gitesh Pandya | Sunday, Jul. 12 2009

Summary

Sacha Baron Cohen scored another number one hit with his latest shockfest comedy Brüno which opened atop the North American box office bumping two-time champ Transformers: Revenge of the Fallen to third place. The hit toon Ice Age: Dawn of the Dinosaurs remained in second while the new teen comedy I Love You, Beth Cooper was rejected and debuted in seventh. Overall ticket sales slipped from a year earlier. Fans hit the multiplexes and drove Brüno to the top spot with an estimated $30.4M in tickets sold this weekend. Playing in 2,756 theaters, the fewest for a number one pic this summer, the R-rated film about the Austrian fashionista's quest for fame averaged a strong $11,040 per location. However, the daily breakdown signaled trouble ahead. Brüno banked an impressive $14.4M on its opening day on Friday, but collapsed by 39% on Saturday to $8.8M. Sequels and films with built-in audiences routinely suffer Friday-to-Saturday drops on opening weekend, but the Universal release plunged by an unusually hefty amount.Back to Article

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