These three programs describe the business aspect of producing a play: how to raise money to capitalize a play or musical, structuring budgets to account for pre-production and "running" costs, and developing a marketing/publicity and advertising plan. It features well-respected theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency. The discussions are both dynamic and informative, providing an insider's look into how to form a contract, as well as behind the scenes negotiations that are vital for all aspects of theatre production.
Source: First Light Video Publishing
IGN RSS Feeds