Hasbro, Universal Roll Dice On Monopoly, Battleship, More
Aren't you glad the strike's over?supposedly to be directed by Ridley Scott -- into feature films. This week, that plan inched closer to reality.
Hasbro and Universal have released a joint statement announcing their new "six-year strategic partnership," which should bring "at least four" movies based on Hasbro properties to the big screen. The short list, apparently, includes Monopoly, Ouija, Battleship, Magic: The Gathering, Stretch Armstrong, and a new Clue. From the statement:
"This deal gives Universal access to some of the greatest brands in the world. Hasbro's portfolio of products has tremendous emotional resonance with children and adults. They offer an exciting opportunity for us to develop tentpole movies with built-in global brand awareness, which is a key component of our slate strategy. Universal's creativity and worldwide marketing and distribution strength make them the perfect partner. Today's Hasbro is so much more than a traditional toy and game company, and this partnership is a powerful example of how we are offering our consumers new ways to enjoy unique and immersive experiences with our brands."
So, betting pool time: How long do you think it'll take the Zuckers to start writing a script for the inevitable Board Game Movie spoof?