There's some insight, but no salient point is made: of course people are going to turn up to the opening of a heavily advertised store. Big deal.
Comment
07/12/05
Rate this Movie 
Czech Dream (2007)
82
%
Tomatometer
How does the Tomatometer work
Reviews Counted:22
Fresh:18
Rotten:4
Average Rating:6.6/10
Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.
Theatrical Release:Jun 15, 2007 Limited
Synopsis: The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket,... [More]
Get This Movie
Reviews for Czech Dream
An examination of the Czech soul -- and, I guess, everybody's.
06/14/07
Top Critic... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.
09/12/07
Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.
07/03/07
Tongue-in-cheek humour is evident throughout the film, and the irky voyeuristic aspects are overcome by what seems to be a non-judgemental approach to the people being fooled.
07/11/05
Click to read the article
04/16/09
Slick, sly, often sharply funny documentary.
02/09/06
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
09/07/07
The filmmakers sometimes come off as smug jerks, but that doesn't mean they're wrong about the insidious impact of chain colonization, or the infernal effectiveness of something-for-nothing come-ons even in political pitches.
06/13/07
Top CriticHowever funny and trenchant it is in its critique of the forces that create and encourage rampant consumerism, the final joke is aimed squarely at the end user.
08/04/05
In the post–Morgan Spurlock era of stunt docs, the open-endedness is welcome.
06/16/07
an over-intellectual meditation on capitalism run amok, with cynicism the side note
01/26/08
It's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.
06/15/07
Expect to squirm.
06/15/07
The film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises.
08/07/06
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!
11/09/07
Plays like Jackass directed by Lars Von Trier. We're talking pranksterism with a political purpose, as the filmmakers use their ruse to take a timely dig at mass manipulation.
07/12/05
A small but droll big-box comedy.
09/20/07
Top CriticThe film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).
09/07/07
Top CriticSomewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...
09/13/07
Latest News for Czech Dream
June 14, 2007:
Critical Consensus: "Silver Surfer" Trips Fantastically, "Nancy Drew" Without a Clue, "DOA" Dead on Arrival
Pop quiz, hotshot: which of the lesser Roberts do you prefer? Because this Friday, it's a match between Eric Roberts (playing the bad guy in "DOA: Dead or Alive") and... More...
RT On Current TV
What’s Hot On RT
Fresh Links
Featured
Best Dozen of the Decade 
Last week, MSN gave us their top 09 films. Now see what their favorites of the decade are!
Top 50 of 2009
Here's a list of the 50 best movies of 2009, according to the good people over at Moviefone.
Santa's Naughty List
Hollywood.com takes a stab at determining who in movies will be on Santa's naughty list in 2009.
Top 10 Movies of 2009
TIME chimes in with their own list of the best films released this year.
Top 20 of the Decade
Click through to see which movies BuzzSugar placed in their Best-of-Decade list!
Promos
Follow RT on Twitter
Get the latest Tomatometer updates on upcoming movies!
RSS Feeds