The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).
Comment
09/07/07
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Czech Dream (2007)
82
%
Tomatometer
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Reviews Counted:22
Fresh:18
Rotten:4
Average Rating:6.6/10
Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.
Theatrical Release:Jun 15, 2007 Limited
Synopsis: The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket,... [More]
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Reviews for Czech Dream
Top CriticSlick, sly, often sharply funny documentary.
02/09/06
Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...
09/13/07
Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.
07/03/07
an over-intellectual meditation on capitalism run amok, with cynicism the side note
01/26/08
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!
11/09/07
Top CriticIt's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.
06/15/07
The film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises.
08/07/06
How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.
06/15/07
Top CriticSome of this is hilarious, and some appalling.
06/30/07
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.
09/12/07
Plays like Jackass directed by Lars Von Trier. We're talking pranksterism with a political purpose, as the filmmakers use their ruse to take a timely dig at mass manipulation.
07/12/05
Eat your heart out, Michael Moore.
06/15/07
Top CriticAn examination of the Czech soul -- and, I guess, everybody's.
06/14/07
Top CriticA small but droll big-box comedy.
09/20/07
Top CriticHowever funny and trenchant it is in its critique of the forces that create and encourage rampant consumerism, the final joke is aimed squarely at the end user.
08/04/05
The filmmakers sometimes come off as smug jerks, but that doesn't mean they're wrong about the insidious impact of chain colonization, or the infernal effectiveness of something-for-nothing come-ons even in political pitches.
06/13/07
Top CriticIn the post–Morgan Spurlock era of stunt docs, the open-endedness is welcome.
06/16/07
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
09/07/07
Expect to squirm.
06/15/07
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