Click to read the article
Comment
04/16/09
Rate this Movie 
Czech Dream (2007)
82
%
Tomatometer
How does the Tomatometer work
Reviews Counted:22
Fresh:18
Rotten:4
Average Rating:6.6/10
Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.
Theatrical Release:Jun 15, 2007 Limited
Synopsis: The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket,... [More]
Get This Movie
Reviews for Czech Dream
Top Critican over-intellectual meditation on capitalism run amok, with cynicism the side note
01/26/08
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!
11/09/07
Top CriticA small but droll big-box comedy.
09/20/07
Top CriticSomewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...
09/13/07
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.
09/12/07
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
09/07/07
The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).
09/07/07
Top CriticUnlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.
07/03/07
Some of this is hilarious, and some appalling.
06/30/07
In the post–Morgan Spurlock era of stunt docs, the open-endedness is welcome.
06/16/07
How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.
06/15/07
Top CriticEat your heart out, Michael Moore.
06/15/07
Top CriticIt's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.
06/15/07
Expect to squirm.
06/15/07
An examination of the Czech soul -- and, I guess, everybody's.
06/14/07
Top CriticThe filmmakers sometimes come off as smug jerks, but that doesn't mean they're wrong about the insidious impact of chain colonization, or the infernal effectiveness of something-for-nothing come-ons even in political pitches.
06/13/07
Top CriticThe film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises.
08/07/06
Slick, sly, often sharply funny documentary.
02/09/06
However funny and trenchant it is in its critique of the forces that create and encourage rampant consumerism, the final joke is aimed squarely at the end user.
08/04/05
Latest News for Czech Dream
June 14, 2007:
Critical Consensus: "Silver Surfer" Trips Fantastically, "Nancy Drew" Without a Clue, "DOA" Dead on Arrival
Pop quiz, hotshot: which of the lesser Roberts do you prefer? Because this Friday, it's a match between Eric Roberts (playing the bad guy in "DOA: Dead or Alive") and... More...
RT On Current TV
What’s Hot On RT
Fresh Links
Featured
Wes Anderson on Fox 
The director talks about puppetry perfection and his film, Fantastic Mr. Fox
The New Cult Canon
AV Club looks at a beloved cult classic, Sam Raimi's Army of Darkness.
New Moon Portraits
TIME offers us a closer look at the characters from the latest Twilight film.
Unsexiest Men Alive
Moviefone lists their choices for the least attractive men in Hollywood.
Promos
Follow RT on Twitter
Get the latest Tomatometer updates on upcoming movies!
IGN RSS Feeds