Mid-Year Box Office Report Brings Mixed News for Hollywood

Summary

Domestic revenue is at a record level, but the studios still aren't smiling. Back to Article

Comments

Janson Jinnistan

Janson Jinnistan

Greed = we're not making as much as we want to.

Nothing new here. Ticket prices are out of control. People still like going to the movies. They just don't like paying amusement park prices for the privilege.

Jul 11 - 10:26 AM

King  S.

King Simba

It's more of the fact that there hasn't been much middle ground for the studios this year. Avengers and Hunger Games were massive successes and yet everything within a month of their release wound up dissapointing, some of them getting practically obliterated by them. This is in stark contrast to The Dark Knight and Avatar, where plenty of films managed to thrive under their wake.

Sure this is great news for Disney and Lionsgate (though Disney did lose a budle on John Carter, so it hasn't been all sunshine and roses for them), but what about the studios who opened films in the wake of such monsters. We could see the same thing happen with The Dark Knight Rises and The Hobbit.

I think the best explanation is that with people are being very picky about their movie choices and yet when something appears that is appealing they'll show up in droves.

Jul 11 - 11:49 PM

Janson Jinnistan

Janson Jinnistan

That last part was my point. With more reasonable ticket prices, attendence would be more consistent, and viewers could take more risks. The higher attendence would actually make up for the loss in the ticket prices. Theaters shouldn't be a "tentpole" exclusive experience.

Jul 12 - 03:04 AM

Valmordas

Val Mordas

Avengers aside, there hasn't been all that much to rave about. Try to make more interesting films if you want people to go to the movies to see them.

Jul 11 - 09:47 PM

Odd E.

Odd Even

PREACH!!!!!

Jul 11 - 11:46 PM

Nek Sanalet

Mo Gelardi

Ahh to be 12 again. Hollywood should make more interesting movies like The Avengers lol. The success of The Avengers is what leads directly to John Carter, Green Lantern, Battleship etc... Children's entertainment for adults. Hollywood is like any other greedy corporation... it wants to make a profit at any cost. Art and/or adult cinema is not necessarily part of the equation in the grand scheme of things. It's up to audiences to dictate the market and ask for something better. So far they are getting what they deserve.

Jul 12 - 06:35 AM

Christopher Harron

Christopher Harron

no-no-no...

Artistic disasters- yet financially successful films like transformers, star wars prequels and avatar have led to an atmosphere where producers don't think solid, polished scripts and capable story-telling are necessary to have a big hit.

Avengers and batman are a step in the right direction... where well told stories are an integral part of a movie's success.

Jul 12 - 08:57 AM

Odd E.

Odd Even

PREACH!!!!!

Jul 11 - 11:46 PM

King  S.

King Simba

It's more of the fact that there hasn't been much middle ground for the studios this year. Avengers and Hunger Games were massive successes and yet everything within a month of their release wound up dissapointing, some of them getting practically obliterated by them. This is in stark contrast to The Dark Knight and Avatar, where plenty of films managed to thrive under their wake.

Sure this is great news for Disney and Lionsgate (though Disney did lose a budle on John Carter, so it hasn't been all sunshine and roses for them), but what about the studios who opened films in the wake of such monsters. We could see the same thing happen with The Dark Knight Rises and The Hobbit.

I think the best explanation is that with people are being very picky about their movie choices and yet when something appears that is appealing they'll show up in droves.

Jul 11 - 11:49 PM

Janson Jinnistan

Janson Jinnistan

That last part was my point. With more reasonable ticket prices, attendence would be more consistent, and viewers could take more risks. The higher attendence would actually make up for the loss in the ticket prices. Theaters shouldn't be a "tentpole" exclusive experience.

Jul 12 - 03:04 AM

Janson Jinnistan

Janson Jinnistan

That last part was my point. With more reasonable ticket prices, attendence would be more consistent, and viewers could take more risks. The higher attendence would actually make up for the loss in the ticket prices. Theaters shouldn't be a "tentpole" exclusive experience.

Jul 12 - 03:04 AM

Nek Sanalet

Mo Gelardi

Ahh to be 12 again. Hollywood should make more interesting movies like The Avengers lol. The success of The Avengers is what leads directly to John Carter, Green Lantern, Battleship etc... Children's entertainment for adults. Hollywood is like any other greedy corporation... it wants to make a profit at any cost. Art and/or adult cinema is not necessarily part of the equation in the grand scheme of things. It's up to audiences to dictate the market and ask for something better. So far they are getting what they deserve.

Jul 12 - 06:35 AM

Christopher Harron

Christopher Harron

no-no-no...

Artistic disasters- yet financially successful films like transformers, star wars prequels and avatar have led to an atmosphere where producers don't think solid, polished scripts and capable story-telling are necessary to have a big hit.

Avengers and batman are a step in the right direction... where well told stories are an integral part of a movie's success.

Jul 12 - 08:57 AM

Christopher Harron

Christopher Harron

no-no-no...

Artistic disasters- yet financially successful films like transformers, star wars prequels and avatar have led to an atmosphere where producers don't think solid, polished scripts and capable story-telling are necessary to have a big hit.

Avengers and batman are a step in the right direction... where well told stories are an integral part of a movie's success.

Jul 12 - 08:57 AM

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