Mid-Year Box Office Report Brings Mixed News for Hollywood
SummaryDomestic revenue is at a record level, but the studios still aren't smiling. Back to Article
Rotten Tomatoes
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Opening this week
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75%
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22%
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67%
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Movies
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New on DVD
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85%
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46%
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40%
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DVD
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Janson Jinnistan
Greed = we're not making as much as we want to.
Nothing new here. Ticket prices are out of control. People still like going to the movies. They just don't like paying amusement park prices for the privilege.
Jul 11 - 10:26 AM
King Simba
It's more of the fact that there hasn't been much middle ground for the studios this year. Avengers and Hunger Games were massive successes and yet everything within a month of their release wound up dissapointing, some of them getting practically obliterated by them. This is in stark contrast to The Dark Knight and Avatar, where plenty of films managed to thrive under their wake.
Sure this is great news for Disney and Lionsgate (though Disney did lose a budle on John Carter, so it hasn't been all sunshine and roses for them), but what about the studios who opened films in the wake of such monsters. We could see the same thing happen with The Dark Knight Rises and The Hobbit.
I think the best explanation is that with people are being very picky about their movie choices and yet when something appears that is appealing they'll show up in droves.
Jul 11 - 11:49 PM
Janson Jinnistan
That last part was my point. With more reasonable ticket prices, attendence would be more consistent, and viewers could take more risks. The higher attendence would actually make up for the loss in the ticket prices. Theaters shouldn't be a "tentpole" exclusive experience.
Jul 12 - 03:04 AM