A 21-year-old aspiring hip-hop star from the Bronx is forced to put his career on hold when a gang of local thugs threatens his life and he is forced to seek refuge with his estranged father in Puerto Rico in this musical drama from producer Jennifer Lopez. Rob (Omarion Grandberry) is a New York City rapper who has gotten into hot water in his hometown, and now must flee to Puerto Rico. Upon arriving at his father's home in the Caribbean commonwealth, Rob immediately forms a bond with his
half-brother, Javi, who introduces his distant sibling to the seductive sounds of Reggaeton. Rob and Javi's outwardly divergent musical tastes ultimately blend to form a unique new brand of hip-hop-flavored reggae, and they soon begin to gain a loyal following that ultimately leads them both back to New York City. Yet despite Rob's growing popularity in the music industry, the gangsters back in the Bronx are still hell-bent on revenge, and willing to gun him down at the first chance they get. Is Rob's newfound status as a high-profile musical innovator enough to make him bulletproof, or could it be that he's more vulnerable than ever now that he's up on-stage for all the world to see? ~ Jason Buchanan, Rovi
No one will mistake director Alejandro Chomski's Feel the Noise for great drama. But there's an undeniable sweetness to the characters, the performers are highly appealing, and the music sizzles.
It's the subtexts -- about minority kinship and Hispanic self-actualization -- that resound. If only its fable (and leading man) didn't keep getting in the way.
Instead of trying to find the heartbeat of reggaetón, the movie resorts to teen conventions, banking that its target audience -- Latino teens, who don't often see themselves onscreen -- won't know enough to demand better.
A cool blend of Puerto Rican and Nuyorican rhythmic, racial and family ties that bind, Feel The Noise likewise taps into a hot fusion of African derived sounds and sensibilities that connect those multiple cross-continental roots together.
A cool blend of Puerto Rican and Nuyorican rhythmic, racial and family ties that bind, Feel The Noise likewise taps into a hot fusion of African derived sounds and sensibilities that connect those multiple cross-continental roots together.
Producer Jennifer Lopez's cameo in the film's climactic Puerto Rican Day parade sequence feels like a victory lap for successfully bilking film financiers and moviegoers out of their money.
Possibly the least provocative hip-hop movie ever that didn't star Lil' Bow Wow, Feel The Noise is the kind of feel-good/kid-with-a-dream-overcomes-the-odds story we're used to seeing starring white kids named Hilary or Lance.
First-time screenwriter Albert Leon appears to have turned for music industry insight not to his famous producer (who has no excuses) but to other music-themed movies (Mariah Carey's Glitter, perhaps?).
This music-driven melodrama aims to salute and promote a cultural phenomenon -- reggaeton music, in this case -- by slathering it all over an instantly forgettable, cliché-laden pop flick.
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