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News / Columns / Box Office
Box Office Guru Wrapup: Chan and Li Rule Box Office Kingdom
But audiences didn't forget about Sarah Marshall.
by Gitesh Pandya | April 20, 2008
Discuss Article

Audiences were fired up for the first-ever showdown between martial arts legends Jackie Chan and Jet Li as their new fantasy actioner The Forbidden Kingdom opened at number one at theaters across North America. Those in search of laughs powered the starless breakup comedy Forgetting Sarah Marshall into second place with a strong debut of its own. Targeting different audiences, the one-two punch was enough to propel the overall box office ahead of last year's levels by a respectable margin.

Lionsgate scored its first top spot debut of the year with The Forbidden Kingdom which grossed an estimated $20.9M from 3,151 theaters over the weekend. The PG-13 adventure film averaged a solid $6,623 per location and saw much of its support from young male audiences and fans of martial arts movies. In the film, an American teen mysteriously travels back to ancient China and embarks on a quest to free the famed Monkey King. Chan and Li, who each got to play a double role, provided the starpower to pull in paying audiences. Reviews were mixed.

Opening in second place with a solid debut of its own was the raunchy relationship comedy Forgetting Sarah MarshallForgetting Sarah Marshall which grossed an estimated $17.4M from 2,798 theaters. The R-rated pic about a man coping with being dumped by his celebrity girlfriend averaged a commendable $6,201 and played best to adult women. The Sarah bow was below what producer Judd Apatow has seen in the past with his R-rated summer comedies The 40-Year-Old Virgin ($21.4M), Knocked Up ($30.7M), and Superbad ($33.1M). However, it was stronger than the debuts of his latest offerings Walk Hard ($4.2M) and Drillbit Taylor ($10.3M). Since the surprise success of Virgin in 2005, studios have used Apatow's name and resume to market anything he remotely has been involved in.

Sony claimed three of the next four slots. Last weekend's number one film Prom Night crumbled by 56% to an estimated $9.1M and pushed its ten-day tally to $32.6M. A $45M final seems likely.

The Al Pacino crime drama 88 Minutes was rejected by moviegoers and collected only $6.8M, according to estimates, in its opening weekend. The Sony release averaged a mild $3,137 from 2,168 locations and was panned by critics from coast to coast. The R-rated pic opened in numerous other countries around the world last year and was finally dumped into the late spring graveyard in the North American market.

The kid adventure Nim's Island grossed an estimated $5.7M, off 38%, giving Fox $32.9M to date. Sony's blackjack hit 21 followed dropping 48% to sixth place with an estimated $5.5M and upped its cume to $70M.

The Keanu Reeves cop thriller Street Kings tumbled in its second weekend falling 68% to an estimated $4M. With $19.9M in ten days, look for Fox Searchlight to finish with $25-27M. Toon smash Horton Hears a Who declined by just 41% to an estimated $3.5M leaving the year's top film with $144.4M.

Ben Stein's new documentary Expelled: No Intelligence Allowed was a surprise face in the top ten popping into the number nine spot with an estimated $3.2M. Averaging a mild $2,997 from 1,052 locations, the PG-rated film about creationism was aimed at Christian audiences by distributor rocky Mountain Pictures. Expelled was the only film in the top ten to see Saturday sales drop from Friday so a long life in theaters is not likely.

Rounding out the top ten was the George Clooney flop Leatherheads with an estimated $3M, down 52%, for a total of $26.6M.

The top ten films grossed an estimated $78.9M which was up 15% from last year when Disturbia retained the top spot with $13M in its second weekend; but down 17% from 2006 when Silent Hill debuted at number one with $20.2M.

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Comments (1-20 of 29 posts) | Reply
tabascoman77
tabascoman77 writes:
on Apr 20 2008 04:56 PM

First.

Oh...and Prom Night got crushed in it's second weekend, falling nearly 60 percent.

So much for the reasoning of the "movie is popular when everyone goes to see it" argument.

60 percent fall means they saw it, saw it sucked, and they ain't goin' back.

Anyway...yay for Jackie and Jet! :)


(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Apr 20 2008 05:00 PM

Ouch 68% fall for Street Kings.

Can't say it didn't deserve it.


(Reply to this)
TheCaptain of TeamLoyalty
TheCaptain of TeamLoyalty writes:
on Apr 20 2008 05:34 PM

Uh sorry but that is not the case tabascoman. 60% fall means that the people who wanted to see it already saw it the first weekend. Come on use your brain. NOT EVERYONE SEES MOVIES THEY LIKE MORE THAN ONCE. I saw Forgetting Sarah Marshal and i liked it, will i see it next week? No, so does that mean that NO ONE LIKED IT? No, common sense, it is not hard. Number one opening weekend does make it a popular movie, that is a FACT

(Reply to this)
digitalrelic
digitalrelic writes:
on Apr 20 2008 05:49 PM

In reply to this comment (#1696691)
your argument is very flawed TeamLoyalty. If a movie has good word of mouth from people who saw it opening weekend, it tends to have very strong legs and fall at a much slower and steadier pace.

Prom Night obviously didn't have good word of mouth.


(Reply to this)
Mr. Cartmenez
Mr. Cartmenez writes:
on Apr 20 2008 07:34 PM

Prom Night was like that scariest movie i ever saw. For serious.

(Reply to this)
TheCaptain of TeamLoyalty
TheCaptain of TeamLoyalty writes:
on Apr 20 2008 07:54 PM

Good word of mouth is not everything. I can say that the movie was awesome but if a person does not want to see it then they will not see it. Look at There Will be Blood, GREAT word of mouth, bad box office return. So i am correct, people liked the movie that is a fact, people saw the movie that is a fact, what i said is a fact.

(Reply to this)
Utopian Evolution
Utopian Evolution writes:
on Apr 20 2008 07:58 PM

I applaud the fact that Forbidden Kingdom topped the box office, here's to the movie having strong legs because it was a great film.

I also applaud the fact that Prom Night tumbled -- Thank goodness I didn't waste any money or braincells or my time even for something so worthless and pathetic as an idea that seems to fall into the category of One Missed Call and the likes.

Hoping the good word I've heard about Sarah Marshall isn't false, been dying to see a good comedy.

Oh, and I agree with digitalrelic, come on. I see movies that I really enjoy more than once and I try my damndest to avoid ones I never want to witness. I guess if Prom Night is his cup of tea though, let the man defend it all he wants, I mean some like quality horror ie. The Mist and or 28 Weeks Later (in my opinion) and some like crapfests ie. Prom Night, etc.


(Reply to this)
selke99
selke99 writes:
on Apr 20 2008 08:13 PM

Just saw Forgetting Sarah Marshall, freakin great movie!! I had low expectations since I thought it was one of those movies where they attach a name (Apatow) to it though they had nothing creatively to do with the movie. But I was surprised to see all the good reviews. I thought it was much better than SuperBad and funnier than Knocked Up (not with the serious themes).

I've only seen a few episodes of That 70's Show, but my God, Mila Kunis is so freakin hot!!!!! And she seems like she has a cool personality. You NEVER see her in the tabloids, and any young girl that lends her voice to Robot Chicken must be cool!!


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Apr 20 2008 08:33 PM

This is way off topic, but since RT has the trailer shown on the h0me page.- Is WAR.INC really going to be a straight to DVD release? It says on AMAZON it comes out JULY 1st, and you can already pre-order it.

(Reply to this)
smartmoviekid
smartmoviekid writes:
on Apr 20 2008 08:34 PM

Bad Box office for There Will Be Blood huh? besides the fact that it was in LIMITED RELEASE, yet still made about 7-9 million in the box office, more than its budget? an absolute failure by all means. By the Way, Forgetting Sarah Marshall is absolute Apatow hilarity at its finest. i couldn't stop laughing!! 2'nd most quoteable apatow flick besides "Superbad" " i was gonna listen to it, but i was living my life" lmao!!

(Reply to this)
smartmoviekid
smartmoviekid writes:
on Apr 20 2008 08:35 PM

In reply to this comment (#1697039)
yeah Mila Kunis is unbelievably attractive! goodness i was shocked that that was the same girl that voiced meg in "Family Guy"! i would even scream or run away from that beautiful face.

(Reply to this)
smartmoviekid
smartmoviekid writes:
on Apr 20 2008 08:36 PM

wouldn't**

(Reply to this)
davechung
davechung writes:
on Apr 20 2008 11:53 PM

Agree with you guys on the love for Kunis.

Not only is she hot, but her character is really attractive! I didn't think of "Jackie" from That 70's Show at all after the movie really got rolling, which I think is a good accomplishment for Mila Kunis.

Add Kristen Bell into the mix and the movie had a lot of eye candy...a lot... Imma lookin' and Imma likin'.


(Reply to this)
TheCaptain of TeamLoyalty
TheCaptain of TeamLoyalty writes:
on Apr 21 2008 12:39 AM

"I wonder if the carpet matches her pubes." "When life gives you lemons, screw the lemons get the **** out of there." So many one liners. And yes There Will Be Blood was not a box office success.

(Reply to this)
dudemovies
dudemovies writes:
on Apr 21 2008 04:33 AM

Mila was always hot. Jackie was the hot girl on That 70's Show. I need to see FSM as soon as I get the chance it has people from three of my favorite shows HIMYM, Veronica Mars, and 70s Show. Kristen Bell was great she should have at least got an emmy nomination for that scene when she found out she was raped on Veronica Mars. We could just forget that she was in Pulse.




(Reply to this)
Bigbrother
Bigbrother writes:
on Apr 21 2008 05:33 AM

In reply to this comment (#1697508)
Plus her last name sounds like it should be a dirty word hehehe....Kunis.

(Reply to this)
Gimy
Gimy writes:
on Apr 21 2008 06:11 AM

gotta question this one, dogsh3t like Meet the Spartans and other GARBAGE comedies make about the same amount opening weekend as an ACTUALLY funny comedy like Forgetting Sarah Marshall?? call me a conspiracy idiot or whatever but...i can't help but think they paid for Forbidden Kingdom(pg13) and went to see Sarah Marshall since it was rated R. finally, a movie that lived up to the hype.

again, forgetting sarah marshall is the best "must see" in weeks. the only thing it was missing was nudity from Jackie and Veronica mars. and no, that wasn't really Mila kunis' rack they showed. sorry...it was photoshopped. and if you're talking about the best lines from that movie, when kristen bell said "do you want my mouth"...i went from "six o'clock to 12". good lord...her hotness and jaaaaaackie on screen at the same time were reeeegoooooooddaaaamndickulous


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Apr 21 2008 06:27 AM

In reply to this comment (#1697441)
THERE WILL BE BLOOD was box office success, it made more then its budget so that makes it technically a box office success.

(Reply to this)
minderbinder
minderbinder writes:
on Apr 21 2008 07:38 AM

A movie that drops 60% or more is a bad sign, that means people didn't like it. There will always be potential audience who didn't make it to the first weekend and will decide on word of mouth.

That doesn't mean that nobody liked it, but it generally does mean that MOST people who saw it didn't like it much.

And how stupid is comparing Prom Night to an art film with a limited release and oscar nominations and wins? TWBB made 40 million and 70 million worldwide (and cost 25 million), great for a niche film like that. I'm sure the studio was VERY happy.


(Reply to this)
selke99
selke99 writes:
on Apr 21 2008 07:40 AM

What was the Hawaiian name Paul Rudd gave the main character? That was freakin hilarious! I think Paul Rudd is the funniest out of all the Apatow movie guys (minus the master Steve Carell).

(Reply to this)
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