Generation P (2012)
Ginzburg brings author Victor Pelevin's popular cult novel to the screen in this confrontational, occasionally hallucinogenic social satire. The film centers around a cynical Russian poet, Babylen Tatarsky (Vladimir Yepifantsev) found working in a drab sidewalk convenience shop. A chance run-in with an old friend reveals an exciting career opportunity. With Communism now a thing of the past, Moscow is quickly moving into the future. That means Western products will soon be flooding into stores, and in order to sell them Russian advertisers must dream up campaigns with local flavor. Babylen quickly climbs the ladder of success alongside virtual politicians, gangsters, politicians, freshly minted millionaires, brands and advertising gurus. Babylen turns to LSD, hallucinogenic mushrooms, cocaine, vodka and spiritual communication for creative inspiration. Summoning the spirit of Che Guevara with a Ouija board, Babylen gets an unexpected education that completely alters his perspective of the media and leadership.(c) Official Site … More
as Babylen Tatarsky
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Critic Reviews for Generation P
Viktor Ginzburg keeps this lively by trying out a new effect (commercial parodies, CGI, rapid montage) in nearly every scene. Not all of them work, but the overall energy is hard to resist.
The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time.
"Generation P" delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.
Like last year's adaptation of Shakespeare's "Coriolanus", a film very much limited by the source material--Victor Pelevin's cult novel--that reminds me of why I try to stay away from people who want to talk about their acid trips.
Although some elements of this Russian satire get lost in translation, its skepticism about consumerism and the political process is universal.
Generation P is long and incredibly dense, but it's never boring-it's too wild and unhinged.
Generation P is worth struggling through, even if it boggles you. In many ways, it's a keyhole into the future of the entire world.
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