"Ok, the first movie was a complete failure, so I guess that puts an end to our planned franchise."
"No, no. I know a way that we can make a second movie that people will actually want to see!"
"But the first movie was total shit. How do we profit on a second one?"
"We cast the Rock as the main character and have Channing Tatum just be a supporting character."
"Eh, that's good and all, but what about someone with a little more experience in the action department. How about Bruce Willis?"
"How about both!!"
"Ok, both. What's the story gonna be?"
"Who needs a story? We'll make bank with these two as our leads!"
"But won't the movie be another failure?"
"Yes, but with these two as the main characters, so many people will see it and we'll make so much money!"