Tween girls sacked the competition over Super Bowl weekend as the music pic Hannah Montana & Miley Cyrus: Best of Both Worlds Concert shattered records and opened at number one at the North American box office. Debuting in second with solid results of its own was the Jessica Alba creepfest The Eye, but the comedies Over Her Dead Body and Strange Wilderness debuted outside of the top ten with more modest results. Overall, the marketplace stayed strong with the top ten beating year-ago levels by more than 30% for the third consecutive weekend.

Shooting higher than the loftiest of expectations, Disney's Hannah Montana film commanded an estimated $29M in ticket sales this weekend from only 683 theaters for an eye-popping $42,460 average setting a new record for the Super Bowl frame. Presented in digital 3D cinemas, with 96% of the sites featuring RealD technology, the grosses were boosted by most exhibitors charging $15 per ticket instead of the usual admission charges. Still, the G-rated film more than doubled its nearest competitor and sold out over a thousand showtimes during the weekend. The release was not as wide as other films since Disney was limited to only those auditoriums equipped with the necessary facilities to project in digital 3D.

Hannah Montana set a number of new box office milestones although asterisks will need to be added to the record books since it had the advantage of the higher-priced tickets. It was the largest opening ever over Super Bowl weekend beating the $21.6M of 2006's horror entry When a Stranger Calls, and the largest overall weekend gross over this frame surpassing Titanic which banked $25.2M in 1998 in its sixth weekend. The gross for the iceberg romance would be over $36M at today's regular prices. Hannah also set the record for the smallest amount of theaters for a film debuting at number one.

Best of Both Worlds offered fans many reasons to rush out and grab a seat. Given the star's 69-city sold-out concert tour, the film allowed Hannah lovers an easier way to see their favorite singer locally without having to get parents to buy scalped tickets. Add in the digital 3D presentation and the promotion of an exclusive one-week-only run and ticket buyers wasted no time in making sure they got their stubs and showed up. An event film was born. Due to the incredible demand, the studio has now announced that the film will be open-ended and will play beyond the initial seven-day run.

Sales were exceptional right out of the gate with Friday delivering a stunning $8.6M in business. Saturday saw incredible strength with matinee business from kids going on their parents' first day off from work with sales surging an amazing 52% to $13.1M. The studio has estimated that Sunday's grosses will drop by 45% to $7.3M. Most studios are estimating larger-than-normal declines of 60-65% on Sunday for their films because of the Super Bowl, however Hannah Montana's young female audience is least likely to care about the big game so its drop should be lighter.

Studio research indicated few surprises in the audience turnout. Females made up a whopping 84% of the crowd and those under the age of 25 accounted for 70%. Reviews were generally upbeat for the trim 74-minute concert film which allowed theaters to schedule plenty of showtimes over the weekend to absorb demand.

Hollywood's annual Super Bowl weekend horror offering had to settle for the runnerup prize. The Eye, a remake of a Hong Kong horror hit with Jessica Alba anchoring the U.S. version, bowed to an estimated $13M from 2,436 locations for a solid $5,357 average. The PG-13 pic about a blind violinist who gains supernatural visions of death after an eye transplant played slightly more to young women as the audience was 56% female, according to studio research. Lionsgate grossed $4.9M on Friday, edged up 16% to $5.7M on Saturday, and estimated a 58% drop on Sunday to $2.4M. The Eye debuted with more than twice as much as Alba's last thriller Awake ($5.9M) and was in line with the $13.7M launch of her recent romantic comedy Good Luck Chuck.

 

Fox's 27 Dresses held steady in third place and played as a great non-football alternative for women by grossing an estimated $8.4M in its third weekend. Katherine Heigl's hit comedy dipped by just 37%. Cume for Dresses now sits at $57.1M. Another funny gal from the Fox stable, Oscar nominee and Entertainment Weekly covergirl Ellen Page, rose three notches to fourth with Juno which collected an estimated $7.5M, off only 27%, for a robust $110.3M total.