This movie is the worst kind of offender: it thinks its funny and clever, but it is neither. The filmmakers have mistaken banality for wit and silliness for humor, and that doesn't begin to address how visually clunky this motion picture is.
Quantities of unimaginative CGI do nothing to perk up a barely sketched storyline. I spent the movie scratching my head over which audience the studio is hoping to profit from with this noisy rubbish. YouTubers? Tots with ADD?
There's one great clue that the picture was not born in Hollywood: the heaving bosoms. Only the Germans would bestow such careful, pillowy attention to the bustline of the wicked stepmother and the flying witches.
There is the requisite bathroom humor (though it's mild) and a wan effort to be a bit edgy by updating the looks of Cinderella. But it takes more than a spiffy short haircut to make a character memorable.
The rationale behind this unattractive animated comedy, a U.S.-German coproduction, seems to be that since it can't create a fairy-tale world of its own, it might as well riffle through many of the more familiar ones.