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Helvetica

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Helvetica (2007)

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Runtime: 2 hrs 56 mins

Genre: Musical & Performing Arts

Synopsis: From the New York subways to print ads, the Helvetica typeface has made a sans-serif assault on the world since its creation in 1957. This documentary focuses on the ubiquitous font, exploring its... From the New York subways to print ads, the Helvetica typeface has made a sans-serif assault on the world since its creation in 1957. This documentary focuses on the ubiquitous font, exploring its impact on graphic design, communications, and even psychology. [More]

Director: Gary Hustwit

Director: Gary Hustwit
Producer: Gary Hustwit

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Release:

Nov 6, 2007

[DVD Details]
 
 
  • "Helvetica" is a feature length independent film about typography, graphic design, and global visual culture. It looks at the proliferation of one typeface (that celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. It encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Includes 96 minutes of bonus footage and additional interviews. "A thoroughly engaging and gleefully funny investigation into the world's most ubiquitous typeface. One of the wittiest, slyly intelligent and quietly captivating documentaries this year" - Time Out London. "Beautiful cinematography, a kick ass soundtrack, and one quotable interview after another. 'Helvetica' is truly a work of art" - Austin Chronicle.
  • Source: Alternative Distribution Alliance
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