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News / Columns / Box Office
Box Office Guru Wrapup: Audiences Hop To Horton Over Easter Weekend
The Who remain as appealing to America as green eggs and ham.
by Gitesh Pandya | March 23, 2008
Discuss Article
Families ruled over the Easter holiday frame as the G-rated laughs of the Dr. Suess toon Horton Hears a Who once again proved to be the most popular game in town. The Fox hit spent a second week at number one and fended off competition from a handful of new films. Among the new releases, films with multicultural casts delivered the most impressive averages. Tyler Perry's latest hit Meet the Browns bowed in second place while the Latino drama Under the Same Moon opened in limited release but was still strong enough to crack the top ten. The spookfest Shutter and the bodyguard comedy Drillbit Taylor were met with lukewarm openings and landed in the top five. Overall, it was the worst Easter weekend box office in three years.

The vocal talents of Jim Carrey and Steve Carell led Horton to an estimated $25.1M in ticket sales this weekend and represented a rather sizable 44% decline. The animated comedy was helped by the Good Friday holiday but still posted a larger sophomore drop than other non-sequel March toons from Fox and Blue Sky Studios. 2002's Ice Age fell 35% while Robots dropped 42% in 2005. Plus neither film had any Easter help on the sophomore session. After ten days of release, Horton has taken in a solid $86.5M which is just 1% behind Ice Age at the same point in its release but 31% ahead of Robots. Given the elephant pic's warm reception with critics and audiences, the relative lack of new competitors, and the holiday, a smaller decline was expected. But despite the big drop, the Seuss extravaganza still should finish its domestic run in the neighborhood of $150M.

Tyler Perry secured the runnerup spot with his latest effort Meet the Browns which opened to an estimated $20M. The filmmaker's fifth release in four years enjoyed the highest per-theater average of any film in the top ten with a robust $9,977 from 2,006 locations. The PG-13 film stars Angela Bassett and debuted in the same range as Perry's last film Why Did I Get Married? which bowed to $21.4M last October from a similar number of theaters. It did not have the Good Friday holiday to help its opening weekend though.

Opening a little better than expected, Fox's horror flick Shutter debuted in third with an estimated $10.7M from 2,753 sites. The remake of a Thai fright hit averaged a mediocre $3,887 and played to a young female audience. The studio kept the marketing volume low until the final week before release when it made an aggressive push at its target demo. Joshua Jackson stars in Shutter as an American photographer in Tokyo who discovers haunting images in his snapshots. Reviews were dismal.

Owen Wilson's latest comedy Drillbit Taylor posted a mild opening in fourth place taking in an estimated $10.2M from 3,056 theaters. Averaging just $3,338 per site, the PG-13 pic about a bum hired by nerdy high school freshmen to be a bodyguard played to a tween and teen audience. Reviews were negative for the Paramount release which proved that without other major stars at his side (Vince Vaughn, Ben Stiller, Jackie Chan), Owen Wilson is no sure thing at the box office.

The caveman flick 10,000 BC ranked fifth with an estimated $8.7M, down 48%, for a cume to date of $76.1M for Warner Bros. Summit's first in-house production Never Back Down dropped an acceptable 44% in its second weekend and grossed an estimated $4.9M. With $16.8M collected in ten days, the $20M fight pic looks to reach roughly $25M by the end of its theatrical run.

Disney's family comedy College Road Trip slipped 41% to an estimated $4.6M in its third frame and raised its tally to $32M. Moviegoers continued to spread good word-of-mouth for the Jason Statham heist actioner The Bank Job which dipped only 19% to an estimated $4.1M for a $19.4M total. The Lionsgate release posted the smallest decline in the top ten two weeks in a row. Yet another action film followed in ninth with Sony's Vantage Point which took in an estimated $3.8M, down just 30%, for a $65.3M cume.

The immigration drama Under the Same Moon debuted to strong numbers in limited release and landed in the top ten right at the ten spot. The Weinstein Company's PG-13 film grossed an estimated $2.6M from only 266 locations and averaged a sturdy $9,782 per site. It scored the second best average in the top ten ranking just a bit below Meet the Browns. Since its Wednesday launch, the Sundance Film Festival audience favorite and its mostly Latino cast has taken in a solid $3.3M. Fox Searchlight marketed the Spanish-language title while Weinstein handled distribution duties.

The top ten films grossed an estimated $94.7M which was down 10% from last year's Easter frame when Blades of Glory led the field with $22.5M; and down 12% from 2006's holiday when Scary Movie 4 debuted in the top spot with $40.2M. Author: Gitesh Pandya, www.BoxOfficeGuru.com

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Comments (1-13 of 13 posts) | Reply
curtis
curtis writes:
on Mar 23 2008 02:05 PM

September 12 is when the next tyler perry films comes out. lets just going ahead it put the film down for 25 million and mark it as the number 1 film in the boxoffice. Tyler perry fanbase always will show up for him.

(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Mar 23 2008 03:42 PM

There are worse fanbases than Tyler Perry's.
He makes inoffensive and family oriented morality tales.
He's like the Walt Disney of the black community right now.


Aside from Harold and Kumar 2, Forbidden Kingdom and The Street Kings, this April looks awful. I wish we could just wake up on May 2nd and let the summer season begin with Iron Man already.


(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Mar 23 2008 03:45 PM

I do have some questions for Tyler Perry though:

"Making 6 films in 4 years is unheard of.
Is everything okay at home?
Is there some particular reason why you're always working?
Have you thought of seeing a shrink?"


(Reply to this)
daycare
daycare writes:
on Mar 23 2008 04:13 PM

Making 6 films in 4 year is not that hard. As a matter of fact, if all my films only cost 7 million to make and they all top the boxoffice with 20 million, I would make 2 films of year aswell. I do not know what tyler Perry is doing but what ever it is he is making a killing doing. That is what i call a loyal Fanbase.


I do not know much abot tyler but my friend told me that he makes movies for his fans and his fans love him and his work. At the end of the day that is all that matters.


(Reply to this)
duckmanx88
duckmanx88 writes:
on Mar 23 2008 04:32 PM

bloody the guy is a millionaire. I'd be making tons of movies to if t meant i can swim in a gold plated pool filled with funyuns. =)

but yeah. this year isn't exactly starting off with that worth $10 bucks feeling. I've only gone out and seen Cloverfield and that was two months ago. Hopefully forbidden Kingdom gets good reviews.


(Reply to this)
~*Admiral Snowstorm*~
~*Admiral Snowstorm*~ writes:
on Mar 23 2008 05:23 PM

Tyler Perry isn't exactly the greatest moviemaker around, though. Most of his movies perpetuate black stereotypes and pretty much all of them feature him in drag in some unfunny way. I'd rather see other movies topping his.

(Reply to this)
curtis
curtis writes:
on Mar 23 2008 05:34 PM

I deos not matter if he is the greatest filmmaker in the world. He makes for his fans and his fans love them. That is that matters and that is why his movies are hits

(Reply to this)
danterandal19
danterandal19 writes:
on Mar 23 2008 06:35 PM

At least the people are seeing these films and gaining inoffensive ideals and a good moral message at the end. It could be worse, movies like "Meet the Spartans" could be topping the box office...oh, wait.

(Reply to this)
thereign
thereign writes:
on Mar 23 2008 07:47 PM

I'm glad The Bank Job is still doing well...that was a very good, enjoyable film.

Vantage Point needs to jump off a cliff, though.


(Reply to this)
Marktime
Marktime writes:
on Mar 23 2008 08:27 PM

Whats sad is that scary movie 4 debuted at 40 million, I mean all the scary movies have a cople laughs, but wow...

(Reply to this)
jmo2ski
jmo2ski writes:
on Mar 23 2008 08:52 PM

Hey Tyler Perry is a unstopable, he can make anything, and al races should enjoy his films.

(Reply to this)
~*Admiral Snowstorm*~
~*Admiral Snowstorm*~ writes:
on Mar 24 2008 03:50 AM

Yes, there are worse filmmakers than Tyler Perry, but that still doesn't mean I enjoy his hackneyed, unfunny shtick. And it's not a race issue either, I would dislike him and his movies no matter what color I was and no matter what color his cast was. There are plenty of family movies out that are better and probably give off better messages; look what topped the Box Office this week.

(Reply to this)
unbreakable_samurai
unbreakable_samurai writes:
on Mar 24 2008 08:06 AM

I thought Horton was pretty good(B), a vast improvement over The Cat in the Hat, but no where near as good as The Grinch. It was deffinitely a kids movie(which is fine), the kangaroo and the monkeys just iritated me though. I also saw Drillbit which was better than it's being made out to be(B), a solid addition to Apatow's filmography, not as good as the two he directed but a nice improvement on Walk Hard. I'm looking forward to Stop Loss and 21 next week, but yeah April looks pretty bad the only one that comes to mind that I want to see that's getting a wide release is Street Kings.

(Reply to this)
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