If you were wealthy enough to pay for love, how much would you pay? If you were to sell love, how much is the price tag? This movie has a good start and from there deteriorates to an unrecognizable mess, lost with its self-important urge to develop anything deeper than its face value. I think this is one of the dark comedy from which it's hard to extract any concrete conclusion.
The use of opera music throughout the movie seemingly suggests a recurrent motive, which at the end was replaced by electric disco music. I profess my ignorance regarding the use of the two contrasting music but then there is no straight black or straight white; everything blended in the grey zone.
If love can be bought with money, it can be lost with the lack of money. Gerard Depardieu is a pathetic gangster but he commented that this bald, apparently rich gentleman who couldn't get the girl of his dream out of his head, had "ruined the girl for me." But with what one wonders. Money? Or a transient surge in bank account balance? Eventually as it was revealed, it was a brilliant lie (as it turned out that the prizemoney was non-existent) that attracted the woman over. Not surprisingly, she is used to earn her living through deception of intimacy and sex, and money is the only thing in her eyes.
She said the man has restored her sense of shame, and that is the greatest gift she has ever received. That along is not love since that came from a man who lied and initially agreed to pay for a certain service.
But then it's gray, everything in this movie is.
And Gerard Depardieu can't do comedy or dance.