The biggest issue at play is that the film attempts to cover too much in too short of time. The film appears disjointed and confusing. In framing the documentary, Ferguson chose the perspective of the three major religions, told from the viewpoint of three women. As a result, too much time was spent analyzing the sociology of modern-day Jerusalem. What then falls on the back burner are the magnificent sites that receive hardly any screen presence or narration.
Even if a cultural study was Ferguson's goal, this expectation was not met. Routinely, traditions are brought up but quickly forgotten without adequate explanations. It is quite a shame the director spent three years on this project, and supposedly received permission to film sites never before filmed, because that was clearly not evident in the film itself. Perhaps if Ferguson would have used the historical sites instead of the personalities of the modern inhabitants of the city as his primary focal point, the film could have fared better. It instead felt like a cheap advertisement for diversity, asking for everyone to "just get along."