Box Office Guru Wrapup: Madagascar Holds on to Top Spot

The animated sequel outdid both new wide releases... combined.


This weekend, in a situation eerily similar to one in June of 2010, an animated threequel in its second weekend held off the openings of films from box office heavyweights Tom Cruise and Adam Sandler. Except this year, it was much, much worse.

Madagascar 3: Europe's Most Wanted easily held onto the box office crown this week, dipping 41% from last weekend to an estimated $35.5M, bringing its cume to $120.5M. The hold was actually a little better than the threequel from 2010, Disney's Toy Story 3, which fell 46% from its opening weekend. Of course by the end of its second weekend the Woody and Buzz toon had banked $226.9M and would go on to be the top grossing film of the year. Still, Ben Stiller and company should see their animated wonder end with a final of around $220M, which would be the best in the series, albeit this time helped by 3D surcharges.

The highly anticipated sci-fi prequel Prometheus stayed in the number two position this week, but fell 60% from its opening to an estimated $20.2M, bringing its total to $88.8M. Mixed reviews and lack of post-opening weekend buzz haven't helped Ridley Scott's return to the genre he helped define decades ago, so look for the alien encounter film to end its run in the $130M range.

Two years ago Tom Cruise and Adam Sandler opened films on the same weekend, with Sandler coming out on top by a $20M margin. This year, Cruise's film opened bigger by around $2M, but both were highly disappointing. Rock of Ages, based on the Broadway musical and featuring rock tunes from the 80s, opened to a less-than-stellar $15M this weekend from 3,470 theaters for a per screen average of a middling $4,340. Starring a cornucopia of stars, including Alec Baldwin, Russell Brand and Catherine Zeta-Jones, to go along with Cruise, the film simply didn't connect with audiences. The audience breakdown was 62% female with 74% of the audience over the age of 25 -- older women who grew up with the music featured in the film. Reviews were mostly negative though audiences gave the film a B according to CinemaScore. Cruise's film from 2010 was Knight and Day (co-starring Cameron Diaz) and it opened to $20.1M. It'll be interesting to see how much blame Cruise gets for this opening as he was barely featured in the trailers and was more of a supporting (albeit highly entertaining) character to Julianne Hough and Diego Bonita.

Levelling off a little in its third trip around the box office charts was the dark fairy tale Snow White and the Huntsman which dropped 40% this weekend to an estimated $13.8M, bringing its cume to $122.6M with a sequel already greenlit by Universal.

In June of 2010 Adam Sandler led a group of comedy cohorts to a strong $40.5M opening with Grown Ups. The film, which co-starred Kevin James, Chris Rock and Salma Hayek among others, ended up with a final cume of $162M and a sequel is in the works. This weekend however, Sandler's That's My Boy opened with $13M, according to estimates, from 3,030 theaters for a per screen average of $4,290. The film's R rating certainly played a role as it stopped Sandler's teen audience from coming out to see it, but it seems as far as co-stars go, Andy Samberg is no Chris Rock. Or even a Rob Schneider. The film received a B- from CinemaScore viewers and will be hard pressed to end its run matching the opening weekend of Grown Ups. And to add just a little more perspective, two brand new movies starring two of the biggest box office draws in history took in less COMBINED than the second weekend of Madagascar 3.

Men in Black 3 led the back half of the top 10, coming in at number six this weekend, adding another $10M to its coffers, according to estimates, bringing its total to $152.7M. Box office behemoth The Avengers had the best hold in the top 10, dipping only 21.3% in its seventh weekend to an estimated $8.8M, bringing its cume to a superhero-sized $586.7M. With the $600M barrier within reach, the only question now is whether or not The Dark Knight Rises can match its Marvel counterpart.

A couple of indie darlings bring up the next two spots. Landing at number eight this week was The Best Exotic Marigold Hotel which dropped 33% from last weekend to an estimated $2.2M, bringing its total up to $35M. Rising 40% from last weekend was the latest from Wes Anderson, Moonrise Kingdom, which continues its impressive run in limited release. This weekend the film took in just under $2.2M bringing its total to $6.8M while still playing on less than 200 screens.

What to Expect When You're Expecting rounded out the top 10 with an estimated $1.3M bringing its cume to $38.8M. And falling just outside the top 10 were a couple of big budget disappointments with Battleship taking in $1.2M bringing its cume to $62M and The Dictator rousting up another $1.1M bringing its total to $57.7M.

Comments

Christopher Kulik

Christopher Kulik

Even with all of the RT advertising and Matt Atchity's endorsement, THAT'S MY BOY still tanked. Does this mean people are finally on to the scam or was its limited BO take based solely on the R-rating? I will let you decide. Well, it might also be the movie, as Sandler's character said in the trailer, "tastes like dick infused with balls." There's the Sandler flavor for you, and his fans love the taste.

I'm about to see PROMETHEUS a second time, as I'm convinced it will be an even richer experience. After that, I don't plan on going back to the cinema until THE DARK KNIGHT RISES.

Jun 17 - 03:24 PM

Sabius

Christopher Shine

I think an R-rating lowering profits is more a myth than anything, reference the Matrix movies, Inglorious Basterds, or a closer comparison the Hangover.

Jun 17 - 04:19 PM

Gordon Franklin Terry Sr

Gordon Terry

yes the R-rating is hurting Prometheus. Yet if Prometheus had a more coherent plot and better dialogue it would do much better. ALIEN and ALIENS have a lot of TENSION AND EMOTIONALITY in them, where we (the audience) are totally emotionally with the characters in either film; for instance when the CHEST-BUSTER (Chest-burst-er) comes out of KANE in ALIEN I feel like its coming out of my own chest whenever I see ALIEN . . . Prometheus creates a distance between me and the characters, I feel (and the logic is so WRETCHED . . . one guy gets The Virus and commits "suicide by cop" so to speak by lunging at a flame-thrower wielding character and the other characters are exposed to the planet's air yet don't get the virus.///Then the Origin of Humankind is explained by the story "telling" us we have to follow a character to another planet in ALIEN 6: The Second Prometheus.

Jun 17 - 08:03 PM

Anthony D'Elia

Anthony D'Elia

I don't know if you actually saw the film, because it seems like you didn't, but Holloway was infected when David dropped some of the black liquid into his drink. The infection did not come from breathing in the air in the Engineer complex and ship. Also, depending on how you interpret the film, the origins of humanity are explained by the opening scene of the film, its the origins of the Engineers that Shaw and David or looking for at the end.

Jun 17 - 08:59 PM

Clint D.

Clint Davis

Gordon didn't see this movie. Of all the plot points in the film, how did you miss David sabotaging the crew?

Jun 18 - 08:15 AM

Dave J

Dave J

Gordon did see it but wanted another "Aliens" movie!

And you're asking how Gordon missed David sabotaging the crew?" Maybe during that scene was the time he went to get more popcorn or had to go to the john!

Jun 18 - 12:15 PM

MisterVile

Mister Vile

Definitely not a myth. It is common sense. When a whole age group is excluded from buying your product, it obviously affects sales.

Jun 18 - 05:58 AM

Brandon Kim

Brandon Kim

Not surprised to see that it's on a top spot again. Most animations make a lot of money, though.

Jun 17 - 03:30 PM

This comment has been removed.

Lyle Bandoquillo

Lyle Bandoquillo

I agree. I was dreading watching this after what all the the others were saying, but ended up geeking out and loving it. Yes, it's flawed (i.e., some of the characters are stupidly ANNOYING and the cheesy dialogue bordering on Avatar) but Mr Scott really put some life back into the genre even if it wasn't as groundbreaking as I'd hoped it would be.

It almost reminded me of Michael Crichton's Sphere...

Jun 17 - 04:04 PM

infernaldude

Infernal Dude

OK. So I finally saw Prometheus and I thought it was pretty damn good. *SPOILERS! So people seem to be divided on this movie. Some can't get over the story and character problems. Those being:

1. The fact that Noomi C-sections the alien then never says anything about it and its not mentioned for a good part of the movie.
2. The dumbasses that got stuck in the cave.
3. Pile of dead Engineers. (What? Did they all bang each other?)

And 4. The fact that the movie raises so many questions that it didn't answer. Mainly the origins of human life.

I'm glad they didn't try to completely explain such a big question. Generally when movies try to take on such a prolific theory, the result is not satisfying and probably kind of dumb.

What I think everyone is missing is that the movie isn't about us and where we came from but its about our favorite movie monster, the Xenomorphs. And I think the writers did a good job in coming up with their origins. Lets follow the line:

Engineers made humans. Humans made David. David infected Hollaway (Human). Hollaway knocks up The Girl With The Dragon Tattoo. She gives "birth" to the prehistoric face hugger. The giant face huger infects the Engineer. The Engineer gives birth to (presumably) the first Queen Xenomorph.

Thats a pretty crazy loop that spans millions of years and multiple species. Starting with and ending with the Engineers. And it releases us from having to include AVP1, AVP2, and Predator 2 in the series storyline. No O.C. teens in my alien universe! Thats what I saw the movie was about and I liked it! I wish the movie had gone through one more re-write and we probably could have cleaned up some of the frayed strands but all in all it is a good sci-fi action movie that complements the series well.

Jun 17 - 04:03 PM

Clint D.

Clint Davis

I also saw Prometheus recently and although I can admit there were a few issues with the series, it is not since the Star Wars prequels that I have seen fans holding a movie to such a ridiculously high standard. This movie was by far the best movie experience for me this year.

Jun 17 - 04:30 PM

John Nichols

John Nichols

this is for anybody who reads infernaldude's comment, go on youtube, and watch chris stuckmann's prometheus explained video, he gives his take on the movie, and comes up with some really good explanations for things, like the pile of dead engineers, and all sorts of other topics, watch it, it's worth it

Jun 17 - 04:41 PM

infernaldude

Infernal Dude

Nice review. Scott and I actually used some of the same verbiage to explain our points. Nice! I have been thinking about the movie now for a couple of days and I haven't done that after a visit to the theater in a long time. Thanks for the link!

Jun 18 - 12:13 AM

John Nichols

John Nichols

your welcome, in the video, i liked how he thought there could of been a war between the engineers, maybe, it was the infected versus the non-infected, or some that wanted to kill humans versus some that didn't, it was really cool to think about

Jun 18 - 05:43 AM

CFM

'schak Attack

I too liked this review. In particular I enjoyed the review's last several minutes. Chris Stuckmann is right. Prometheus is taking a bit of a bashing for not answering all the questions it raises, but it answers more than the original Alien ever did. But 30 years later, Alien is revered (rightly so) as a masterpiece, whereas Prometheus is exposed to the almighty Internet Bitchfest. On the "internet", the "sci-fi geeks" are the most passionate, and thereby most vocal. They are the most passionate about their beloved Alien and Aliens movies, so when they get something "different", they are the most vocal. I consider meself a "sci-fi geek" and a HUGE fan for the first two Alien movies, but I was sure to check my expectations walking into this film. Thus, I thought Prometheus was fantastic! (I don't think we can bitch about any unanswered questions until after we see a hopefully-made sequel, as Stuckmann also mentions.)

Jun 18 - 09:32 AM

Dave J

Dave J

I just want to say that Roger Ebert's review of "Prometheus" is somewhat identical to Leonard Maltins!

Jun 18 - 12:19 PM

Onion Rovirosa

Onion Rovirosa

Agree, for people who like an answer to everything....they can watch the Star Wars prequels and the Matrix sequels. Enjoy. :D

Jun 17 - 05:16 PM

CFM

'schak Attack

Onion and Friends make a great point. As great and revered as the original Alien is, how negative would it have been if the Internet Bitchfest was around back then?

Jun 18 - 09:34 AM

Gordon Franklin Terry Sr

Gordon Terry

your comment ELUCIDATES exactly why I HATE PROMETHEUS . . . (yet still at least it offers an explanation concerning the origin of The Space Jockey in the original film)

Jun 17 - 08:08 PM

infernaldude

Infernal Dude

I bet you're still going to see the sequel.

Jun 18 - 12:19 AM

Lyle Bandoquillo

Lyle Bandoquillo

I agree. I was dreading watching this after what all the the others were saying, but ended up geeking out and loving it. Yes, it's flawed (i.e., some of the characters are stupidly ANNOYING and the cheesy dialogue bordering on Avatar) but Mr Scott really put some life back into the genre even if it wasn't as groundbreaking as I'd hoped it would be.

It almost reminded me of Michael Crichton's Sphere...

Jun 17 - 04:04 PM

Daniel Leon

Daniel Leon

With That's My Boy being a flop, I think it's safe to say audiences are starting to get tired of the Adam Sandler shtick.

Jun 17 - 04:08 PM

MisterVile

Mister Vile

starting? The last "decent" movie he had was...?

Jun 18 - 06:02 AM

Daniel Leon

Daniel Leon

I'm just saying that in regards to box office performance.

Jun 18 - 11:04 AM

Sabius

Christopher Shine

I think an R-rating lowering profits is more a myth than anything, reference the Matrix movies, Inglorious Basterds, or a closer comparison the Hangover.

Jun 17 - 04:19 PM

Gordon Franklin Terry Sr

Gordon Terry

yes the R-rating is hurting Prometheus. Yet if Prometheus had a more coherent plot and better dialogue it would do much better. ALIEN and ALIENS have a lot of TENSION AND EMOTIONALITY in them, where we (the audience) are totally emotionally with the characters in either film; for instance when the CHEST-BUSTER (Chest-burst-er) comes out of KANE in ALIEN I feel like its coming out of my own chest whenever I see ALIEN . . . Prometheus creates a distance between me and the characters, I feel (and the logic is so WRETCHED . . . one guy gets The Virus and commits "suicide by cop" so to speak by lunging at a flame-thrower wielding character and the other characters are exposed to the planet's air yet don't get the virus.///Then the Origin of Humankind is explained by the story "telling" us we have to follow a character to another planet in ALIEN 6: The Second Prometheus.

Jun 17 - 08:03 PM

Anthony D'Elia

Anthony D'Elia

I don't know if you actually saw the film, because it seems like you didn't, but Holloway was infected when David dropped some of the black liquid into his drink. The infection did not come from breathing in the air in the Engineer complex and ship. Also, depending on how you interpret the film, the origins of humanity are explained by the opening scene of the film, its the origins of the Engineers that Shaw and David or looking for at the end.

Jun 17 - 08:59 PM

Clint D.

Clint Davis

Gordon didn't see this movie. Of all the plot points in the film, how did you miss David sabotaging the crew?

Jun 18 - 08:15 AM

Dave J

Dave J

Gordon did see it but wanted another "Aliens" movie!

And you're asking how Gordon missed David sabotaging the crew?" Maybe during that scene was the time he went to get more popcorn or had to go to the john!

Jun 18 - 12:15 PM

MisterVile

Mister Vile

Definitely not a myth. It is common sense. When a whole age group is excluded from buying your product, it obviously affects sales.

Jun 18 - 05:58 AM

Clint D.

Clint Davis

I also saw Prometheus recently and although I can admit there were a few issues with the series, it is not since the Star Wars prequels that I have seen fans holding a movie to such a ridiculously high standard. This movie was by far the best movie experience for me this year.

Jun 17 - 04:30 PM

John Nichols

John Nichols

this is for anybody who reads infernaldude's comment, go on youtube, and watch chris stuckmann's prometheus explained video, he gives his take on the movie, and comes up with some really good explanations for things, like the pile of dead engineers, and all sorts of other topics, watch it, it's worth it

Jun 17 - 04:41 PM

infernaldude

Infernal Dude

Nice review. Scott and I actually used some of the same verbiage to explain our points. Nice! I have been thinking about the movie now for a couple of days and I haven't done that after a visit to the theater in a long time. Thanks for the link!

Jun 18 - 12:13 AM

John Nichols

John Nichols

your welcome, in the video, i liked how he thought there could of been a war between the engineers, maybe, it was the infected versus the non-infected, or some that wanted to kill humans versus some that didn't, it was really cool to think about

Jun 18 - 05:43 AM

CFM

'schak Attack

I too liked this review. In particular I enjoyed the review's last several minutes. Chris Stuckmann is right. Prometheus is taking a bit of a bashing for not answering all the questions it raises, but it answers more than the original Alien ever did. But 30 years later, Alien is revered (rightly so) as a masterpiece, whereas Prometheus is exposed to the almighty Internet Bitchfest. On the "internet", the "sci-fi geeks" are the most passionate, and thereby most vocal. They are the most passionate about their beloved Alien and Aliens movies, so when they get something "different", they are the most vocal. I consider meself a "sci-fi geek" and a HUGE fan for the first two Alien movies, but I was sure to check my expectations walking into this film. Thus, I thought Prometheus was fantastic! (I don't think we can bitch about any unanswered questions until after we see a hopefully-made sequel, as Stuckmann also mentions.)

Jun 18 - 09:32 AM

Dave J

Dave J

I just want to say that Roger Ebert's review of "Prometheus" is somewhat identical to Leonard Maltins!

Jun 18 - 12:19 PM

JS

j s

Rock of Ages didn't look too interesting. Then again the closest I've come to enjoying a musical was when I saw the South Park movie, so I guess I'm not really a good source of judgment. Tom Cruise just did not remind me of a rockstar. I actually felt a little embarressed for him when he was singing in the trailer.

Sandler, my man, broaden your horizens? Try another Punch Drunk Love role? The movie was kinda boring, but you did decent in it. Maybe it's time to move past the man-child roles.

Jun 17 - 05:00 PM

Joshua Wilburn

Joshua Wilburn

Poor Andy Samberg. He's one of the funniest out there right now and cant catch a break. Even though it also was a flop, Samberg needs to do a LEAD lead in a film like 'HOT ROD' once he finds his Bridesmaids then people will see his true potential. Loren Michaels was smart not putting his money on the table for this one... Any chance Samberg will do another drama or atlease a dramady???

Jun 17 - 05:02 PM

TheAnimatorRator

Megan Gierasch

I wonder if he is now questioning to leave his decision to leave SNL.

Jun 17 - 06:17 PM

MisterVile

Mister Vile

Samberg will be fine. He has name recognition and he is genuinely funny. He will get his chance. Comedians generally have to be in crappier movies due to the genre, but i have confidence he will bounce back.

Jun 18 - 06:04 AM

General Wiz

Carlos Flores

I would like to say this is a sign that people are catching up and Adam Sandler will be force to make good movies now, but I doubt it. Grown Ups 2 comes out next summer, and I expect it'll be a big hit. Brave will definitly be number 1 next week, but probably with one of Pixar's smaller openings. From the reviews, it also seems like one of pixar's weaker movies. Still, I'll see it and make my own opinion. Also, I saw Prometheus, and it's my favorite movie of the year so far. I think people are mostly exaggerating how big the plot holes are. Mostly.

Jun 17 - 05:08 PM

Onion Rovirosa

Onion Rovirosa

Agree, for people who like an answer to everything....they can watch the Star Wars prequels and the Matrix sequels. Enjoy. :D

Jun 17 - 05:16 PM

CFM

'schak Attack

Onion and Friends make a great point. As great and revered as the original Alien is, how negative would it have been if the Internet Bitchfest was around back then?

Jun 18 - 09:34 AM

Sean James

Sean James

for Prometheus why did you guys says mixed reviews, it earned 74% on your site. Mixed is like in the 50-60% range. That is all

Jun 17 - 05:57 PM

The.Watcher

The Watcher

1. Look on Metacritic
2. Look not at the tomato meter, but at the average score. It's below 7.0, meaning mixed.

Jun 17 - 06:08 PM

Francesco F.

Jacob Smith

Yea below 7.0 by a .1. I don't think that's mixed. Plus it has a 7.4/10 on top critics..? o_0 Also, a 65 on metacritic, while not great, it's not mixed. So yea... didn't mean to insult you or bash or offend you in any way. Just I don't see how that's necessarily mixed..

Jun 17 - 08:28 PM

dj Mark

Mark Marquis

You must remember that on the Internet, any film that doesn't garner a 90% plus critical ratings is considered by some to be mixed. What it amounts to is that a smaller percentage of people may have disliked it than liked it, but that percentage is a highly vocal bunch. Thus, you get an inflated sense of a film's failure with audiences and critics. I have seen it time and again, and it appears to be associated mostly with genres like Science Fiction, Action-Adventure, and Fantasy movies... Geek stuff.

Jun 18 - 07:22 AM

The.Watcher

The Watcher

Prometheus is up to 220M internationally on a 120M budget, so it's not doing too bad. It will def make a profit, which is a good thing, since even tho I haven't seen it and the reviews have been mixed, I kinda want Ridley to stick around sci-fi for a bit, maybe do an original idea.

Jun 17 - 06:06 PM

Janson Jinnistan

Janson Jinnistan

I just want it to do well enough to greenlight the sequel.

Jun 18 - 12:06 AM

MisterVile

Mister Vile

Agreed, the sequel is all that matters. This first movie is just the set up.

Jun 18 - 06:06 AM

The.Watcher

The Watcher

1. Look on Metacritic
2. Look not at the tomato meter, but at the average score. It's below 7.0, meaning mixed.

Jun 17 - 06:08 PM

Francesco F.

Jacob Smith

Yea below 7.0 by a .1. I don't think that's mixed. Plus it has a 7.4/10 on top critics..? o_0 Also, a 65 on metacritic, while not great, it's not mixed. So yea... didn't mean to insult you or bash or offend you in any way. Just I don't see how that's necessarily mixed..

Jun 17 - 08:28 PM

dj Mark

Mark Marquis

You must remember that on the Internet, any film that doesn't garner a 90% plus critical ratings is considered by some to be mixed. What it amounts to is that a smaller percentage of people may have disliked it than liked it, but that percentage is a highly vocal bunch. Thus, you get an inflated sense of a film's failure with audiences and critics. I have seen it time and again, and it appears to be associated mostly with genres like Science Fiction, Action-Adventure, and Fantasy movies... Geek stuff.

Jun 18 - 07:22 AM

TheAnimatorRator

Megan Gierasch

I wonder if he is now questioning to leave his decision to leave SNL.

Jun 17 - 06:17 PM

Todd Foster

Todd Foster

I'm so glad to see that Adam Sandler's new movie flopped this weekend. Adam Sandler, please stop making movies. You're not funny. Take all of your friends with you too.

Jun 17 - 06:44 PM

What's Hot On RT

Cosplay Gallery
Cosplay Gallery

See over 350 Comic-Con Costumes!

The Hobbit
The Hobbit

See the final movie's trailer

Weekly Ketchup
Weekly Ketchup

Read the Comic-Con revelations

24 Frames
24 Frames

Photo gallery of great movie spaceships

Find us on:                     
Help | About | Jobs | Critics Submission | Press | API | Licensing | Mobile