In "Miss Bala," Laura(Stephanie Sigman), a 23-year old shop girl, and her friend Suzu(Lakshmi Picazo) sign up for a beauty pageant, Miss Baja California. That night instead of shopping for a dress, Suzu drags her friend along to a nightclub. Bored, Laura wanders off where she is found by a gunman who asks her questions about who is inside, gives her a little money and tells her to get lost. Well, not before Laura can get Suzu out but they become separated once the shooting starts and Laura makes it to safety out a window. The following morning Suzu is still missing and Laura does the sensible thing in going to a policeman. But instead of taking her to a police station, he takes her to Lino(Noe Hernandez), the criminal leader, who asks her what she knows before inquiring if she can drive a car.
There are statistics given at the end of "Miss Bala" about how many people have died in the drug wars in northern Mexico. Now, using a beauty pageant may seem like a screwy way at first to get there but according to the literature, a beauty queen is supposed to represent her subjects and Laura does, if you mean her subjects include those trapped in between the authorities and the criminals. The movie is on neither side, as it paints the authorities as corrupt and in cold blooded fashion Lino lets the DEA know that they are not welcome in Mexico. All of which is seen through Laura's eyes as she provides a ground level view of what goes on around her for the viewer, as she becomes little more than a commodity to the criminals with her body(notice how it is described, by the way) used and abused, with little choice in her actions. Even with large amounts of money on the table, she is not really tempted, either, with the exception of a scene in an upscale dress shop. The most important lesson in all of this is to always listen to your parents.