Too dark for kids, too daffy for grown-ups. There’s the odd glimmer of charm, but beneath the fluttering FX and existential fluster, Helm has buried the most important toy in the box: a good story.
Mr. Magorium's Wonder Emporium (2007)
Tomatometer
How does the Tomatometer work ![]()
Reviews Counted:120
Fresh:44
Rotten:76
Average Rating:4.9/10
Consensus: Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.
Theatrical Release:Nov 16, 2007 Wide
Box Office: $31,920,538
Synopsis: In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his... In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his enchanted business on to his beloved assistant, Molly Mahoney (Natalie Portman). However, when Molly, a former composer and pianist, has doubts about taking over the (literally) magical store, and an uptight accountant (Jason Bateman) appears to assess the establishment, the many inhabitants of the Wonder Emporium begin to rebel, resulting in a chaotic situation that can be fixed only with the help of a shy, lonely boy (Zach Mills). A first-time director best known for his inventive STRANGER THAN FICTION screenplay, Helm ably--ahem--helms EMPORIUM, which clearly nods to the WONKA and TOY STORY movies without seeming derivative. Always one to dive gamely into a quirky role (see TOOTSIE, RAIN MAN, HOOK, etc.), Hoffman makes Magorium both silly and endearing, while Portman charms as his earnest protégé, and Bateman provides an enjoyable level of skepticism while enduring the nickname "The Mutant." Although the film's playful quality could veer toward excess, its thoughtful script and able actors allow it to stand out as a highly entertaining production. [More]
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Director: Zach Helm
Director: Zach Helm
Producer: Richard N. Gladstein, James Garavente
Composer: Alexandre Desplat, Aaron Zigman
Studio: 20th Century Fox
Get This Movie
Rent DVD
Click on the "ADD" button to put this movie into your Netflix queue.
Buy DVD
Release:
May 12, 2009
DVD Features:
- Region 1
- NTSC
- Keep Case
- Full Frame - 1.33
- Widescreen - 2.35
Audio:
- Dolby Digital 5.1 - English
- Dolby Digital Surround - Spanish, French
- Subtitles - English, Spanish, French - Optional
Additional Release Material:
- Behind the Scenes: "Strangely Weird and Weirdly Strange: The Magical World of a Wonder Emporium" (Parts 1-5)
Featurette:
- 1. "An Eccentric Boss and an Awkward Apprentice"
- 2. "To Find Eric Applebaum, Start by Saying Hi"
- 3. "A Magical Toy Store"
- 4. "Fun on the Set"
Trailers:
- 1. Forced Trailers
- 2. 20th Century Fox Previews
Interactive Features:
- Interactive Games: "Paper Airplane Tutor"
Reviews for Mr. Magorium's Wonder Emporium
Let’s not be too Scrooge-like; there are pockets of charm, and some of the effects are quite good.
Schmaltzy musical cues ensure we all get the message, but the desperately dull final third is likely to drive both kids and grown-ups to nose-picking, seat-kicking distraction.
Structurally it’s a bit ragtag, but, as your mum would say, it has its heart in the right place. For all its wilful oddness it’s enchanting, imaginative and genuinely moving.
People have told me they really liked it, so go for the score and sets, stay for when it finally grabs you: be prepared for an uphill climb to the intended transcendence.
The magic only comes in occasional flashes, with the rest of the time filled by forced silliness that is not united by anything more than talk of smiles and puppies and rainbows
This children's tale of magical whimsy miraculously avoids even toying with violence - while confronting the finality of death head-on.
With no playthings on the order of Buzz or Woody to enliven events, this proves to be one toy story that's easy to skip.
The world of children's literature continues to be raped by Hollywood and Mr. Magorium's Wonder Emporium is its latest victim.
A not so wonderful Emporium run by a shop owner who is best buddies with the Grim Reaper, toys with bad tempers, and a mysterious macho tenant living in the cellar who sleeps cuddling his doll.
Without ever being heavy-handed or sentimental, the film addresses issues of death, mourning, and "moving on" in a way that is appropriate and inspiring for kids of all ages. Call it a feel-good movie about death, if you will.
Mr. Magorium's Wonder Emporium isn't the awful experience so many movie critics labeled it. Most of all, it's a pleasure to see the warm rapport Hoffman and Portman conjure in this sweet, short story.
It's a little sentimental, and the finale feels rushed, but along the way it's great fun.
I went in with no expectations for this and found myself caught up in the wonder of the emporium and the magic people can create around them, just by believing they can.
Whimsy is the worst thing a filmmaker can force on an audience. Magic is the second worst. Yet for 90 minutes writer-director Zach Helm shoves whimsy and magic down his audience's throat.
It's so 'G' you almost want to gag, but its heart is in the right place. Take a kid or take a pass.
A film of sufficient charm and largeness of heart that I don't hesitate to recommend it.
I realize that critics sound like imagination-hating asses when they bash a movie like this...
It’s so intent on being whimsical, so aware of its own whimsicality, that it ends up being not very whimsical at all.
Latest News for Mr. Magorium's Wonder Emporium
March 03, 2008:
RT on DVD: Into the Wild, Things We Lost In The Fire, My Kid Could Paint That Arrive
Into the Wild, Sean Penn's lyrical adventure about a young idealist on a cross-country trek, leads new releases this week. More...
February 28, 2008:
Box Office Guru Preview: Semi-Pro Set To Slam Dunk The Competition
A triumvirate of films opens this weekend, but all will bow to the power of the mighty Will Ferrell and his latest outrageous comedy, Semi-Pro. More...
November 18, 2007:
Box Office Guru Wrapup: Beowulf Rules As Overall Box Office Stalls
Paramount reigned supreme at the North American box office as its animated adventure tale Beowulf seized the number one spot in its opening weekend while the studio's other toon... More...
November 15, 2007:
A sugar-coated holiday fantasy about toys with major hangups, and the adults around them who are too busy with their own neurotic issues to dispense any TLC. ![]()
More...
| Tomatometer Percentage | Movie |
|---|---|
| 36% 36% | Angels & Demons |
| 25% 25% | Four Christmases |
| 68% 68% | Funny People |
| 95% 95% | Star Trek |
| 14% 14% | The Ugly Truth |
| Tomatometer Percentage | Movie |
|---|---|
| 32% 32% | Terminator Salvation |
| 44% 44% | Night at the Museum: B… |
| 86% 86% | A Christmas Tale |
| 60% 60% | Paper Heart |
RT On Current TV
DIRECTV 358 | Comcast 107 | DISH Network 196
What’s Hot On RT
Other News
CloseSponsored Links
Around The Network
- Mr. Magorium's Wonder Emporium at Rotten Tomatoes
- Mr. Magorium's Wonder Emporium at IGN
- Mr. Magorium's Wonder Emporium at AskMen
Fresh Links
Featured

MSN Movies offers a little background on the success of Disney Animation.

TIME takes a look back at the history of vampires on film.

Techland examines the visual splendor of Peter Jackson's upcoming film.

AOL put together a list of 10 recent news items that would be perfect as TV Movies.

Hollywood.com's C. Robert Cargill explores how remakes and reboots have warped our thinking.
Promos

Get the latest Tomatometer updates on upcoming movies!



Top Critic


