Box Office Guru Wrapup: New Year's Eve Rings In the Top Spot

The Sitter, Breaking Dawn Part 1 round out the top three.

This weekend two new subpar comedies and a stale heap of Thanksgiving leftovers made multiplexes the last place audiences wanted to go to as the North American box office slumped to its worst performance of 2011. The all-star holiday pic New Year's Eve and the Jonah Hill-led raunchy laugher The Sitter both met with lackluster debuts topping a weak frame that saw the Top 20 tumble to only $73.2M in ticket sales falling behind the year's previous low of $74M during the September 9-11 frame. But a wide assortment of major tentpoles and sequels are about to attack theaters starting Friday which should bring the marketplace back to life in the final two weeks of the year.

Warner Bros. claimed the number one spot but suffered a weak launch for its holiday ensemble comedy New Year's Eve which fell well below industry expectations to open with just $13.7M, according to estimates. The Garry Marshall-directed film was slammed by critics and ticket buyers seemed to listen as the PG-13 film went out very wide into 3,505 theaters but averaged a soft $3,910. By comparison its predecessor Valentine's Day - the director's last critically-panned, multi-star, ensemble date movie tied to a holiday theme - grossed more in its first day of release with $14.5M on its way to a stellar $56.3M three-day bow and eye-popping $63.1M four-day debut breaking the Presidents Day opening weekend record last year.

Eve hoped that an abundance of popular and semi-popular faces would lure in audiences of all ages and ethnic backgrounds as the cast included Ashton Kutcher, Katherine Heigl, Zac Efron, Josh Duhamel, Ludacris, Jon Bon Jovi, Jessica Biel, Sarah Jessica Parker, Hector Elizondo along with Oscar nominees Michelle Pfeiffer and Abigail Breslin plus Academy Award winners Robert De Niro, Hilary Swank, and Halle Berry. In fact, the posters and billboards featured the faces of no less than 18 stars. But audiences knew a bad film when they saw one and some may have been disappointed enough with the quality of Valentine's Day to skip this new installment. Certainly the marketplace had little direct competition to offer so it could have performed much better if moviegoers were genuinely excited. Holiday shopping in early December does pre-occupy the core audience of adult women but a handful of star-driven films in the past have debuted to solid results during this window.

New Year's Eve continued a string of holiday season disappointments for Warner Bros. which has seen underwhelming results from November releases A Very Harold & Kumar 3D Christmas, J. Edgar, and Happy Feet Two. Things should change, however, with next weekend's launch of the highly anticipated sequel Sherlock Holmes: A Game of Shadows which led by a wide margin a recent poll by MovieTickets.com of the December films users were most excited to see. In addition to leading the worst box office weekend of the year, Eve also posted the second lowest gross for a number one opener this year edging out the $13.5M top spot bow of February's Hall Pass, another New Line title from Warners.

Moviegoers around the world were equally disinterested in New Year's Eve as the film debuted to an estimated $12.9M from 36 overseas markets including major territories like Germany, Brazil, Australia, and the United Kingdom.

Opening in second place to weak results was the Jonah Hill comedy The Sitter with an estimated $10M from 2,750 playdates for a soft $3,636 average. The R-rated Fox release about a slacker that babysits a wealthy couple's three privileged kids met with bad reviews and tested Hill's starpower as a solo anchor, a position he had never been in before. The actor failed the test and even though December films have better legs than movies debuting in the other eleven months of the year, Sitter may have a hard time reaching more audiences as this weekend's crowd gave the film a disappointing C+ grade from CinemaScore. Studio research showed that 53% of the audience was 25 and up while males and females were evenly split.

After joining The Help as the only films of 2011 to top the box office for three weeks, The Twilight Saga: Breaking Dawn Part 1 dropped a couple of spots to third place with an estimated $7.9M in its fourth lap. Down 52%, the Summit blockbuster has now smashed the quarter-billion domestic mark with $259.5M in 24 days and continues to run 3% behind the pace of New Moon, the last Twilight film to play in this same end-of-year period. That film dropped a similar 48% in its fourth round to $8M over the second session of December. A final North American total of $285-290M seems likely which would put it at number 48 on the list of all-time domestic blockbusters. Breaking Dawn fell by half overseas too grossing an estimated $19.8M from 73 markets for a hefty $374M international and a towering $633.5M worldwide. The four-film franchise has now amassed $2.43 billion at the global box office.

Disney's The Muppets held up well in its third weekend dipping 36% to an estimated $7.1M lifting the total to $65.8M. Rival kidpic Arthur Christmas enjoyed the smallest decline of any wide release easing just 11% to an estimated $6.6M for a cume to date of just $33.5M. The Sony release also grossed an estimated $14.3M from 63 overseas markets pushing the international sum to $57.5M and the global tally to $91M.

A pair of expanding awards hopefuls followed. Martin Scorsese's Hugo went from 1,840 to 2,608 theaters in its third round and grossed an estimated $6.1M watching its average slip to a dull $2,349. Paramount's big-budget 3D offering has collected only $33.5M so far and will now face an avalanche of competition for both kids and adults starting Friday. Fox Searchlight's George Clooney vehicle The Descendants rose from 574 to 876 locations in its fourth frame and took in an estimated $4.4M for a decent $5,006 average which was tops for all wide releases this weekend. The total stands at $23.6M.

Toon flop Happy Feet Two fell 37% to an estimated $3.8M for a cume to date of $56.9M which is a troubling 59% below the gross of its predecessor after the same number of days despite the sequel having higher ticket prices and 3D surcharges. Adam Sandler's Jack and Jill took in an estimated $3.2M, off 40%, giving Sony $68.6M so far. Rounding out the top ten was the 3D historical adventure Immortals which dropped 45% to an estimated $2.4M for a total of $79.9M for Relativity. It has now surpassed Limitless to become the top-grossing film ever for the young distributor.

Two new films shined in their platform bows. The Cold War thriller Tinker, Tailor, Soldier, Spy starring Gary Oldman bowed to an estimated $301,000 from only four houses in New York and Los Angeles for a scorching average of $75,250. Earning sensational reviews, the Focus release will expand slowly as it widens to San Francisco, Chicago, Washington D.C., and Boston next weekend before reaching a wider release on December 23.

Paramount's Charlize Theron pic Young Adult will expand faster after this weekend's limited debut which saw an estimated $320,000 from eight theaters in five markets for a strong $40,000 average. It was not as powerful as director Jason Reitman's last effort, 2009's Up in the Air starring George Clooney, which the studio also platformed in early December resulting in a hefty $1.2M bow from 15 locations for a much more impressive $78,763 average on its way to a $83.8M final after earning lots of kudos including Oscar nods for Picture and Director. Young Adult will widen to about 1,000 theaters next weekend when it faces considerable competition for adult audiences from Holmes which should play broadly and from Alvin and the Chipmunks: Chipwrecked which will take many parents out of the picture. Plus Paramount will also steal other adults away with its special limited release of Mission Impossible: Ghost Protocol which debuts in 400 IMAX and large-format screens and should pop into the top ten.

Other films continued to post impressive numbers in specialty release. Sony Classics stayed put in four theaters with David Cronenberg's A Dangerous Method which dipped 33% to an estimated $80,125 for a $20,031 average and $539,000 cume. The award-winning silent film hit The Artist grossed an estimated $292,000 going from six to 16 theaters for a $18,250 average. The total is $886,000 for The Weinstein Co. Fox Searchlight's Michael Fassbender pic Shame widened from ten to 21 sites and took in an estimated $276,000 for a $13,143 average. The NC-17 film has banked $774,000 to date.

The top ten films crumbled to an estimated $65.2M which was down 20% from last year when The Chronicles of Narnia: The Voyage of the Dawn Treader opened in the top spot with $24M; and down 21% from 2009 when The Princess and the Frog debuted nationwide at number one with $24.2M.

Follow Gitesh on Twitter.

Comments

Stepping Razor

Stepping Razor

I wouldn't exactly call it "ringing" in the New Year. Or ringing in anything for that matter.

Dec 11 - 04:34 PM

Stepping Razor

Stepping Razor

I find it highly amusing that if it's not called Harry Potter or Batman/Dark Knight (or doesn't have Nolan's name on it), Warner Bros' can do anything right.

Whether it's Green Lantern, the Wonder Woman pilot, Akira (and countless other lame ideas they have in the works), and now this New Year's Eve movie, WB is really skidding to a halt in the brains department.

Dec 11 - 04:37 PM

Stepping Razor

Stepping Razor

Damn, I meant CAN'T do anything right! (I guess I couldn't even write that correctly! Gulp!)

Dec 11 - 04:37 PM

David Tanny

David Tanny

anything Legendary Pictures isn't involved in. Hangover grossed a lot this year.

Dec 11 - 04:56 PM

David Tanny

David Tanny

With the exception for Sucker Punch, anything WB/Legendary make tons of money.

Dec 11 - 05:05 PM

King Crunk

King Crunk

Wb's problem is they got a new guy in charge up there at the beginning of the year (might've been late last year). I do not remember his name, but the previous guy in charge had made them the first or second studio each year for a number of years. I don't think the new leadership really knows what they are doing.

Dec 11 - 06:16 PM

King  S.

King Simba

I thought there was something wrong with Warner Bros. this year. I found it hard to believe that the studio that was able to get a 55 mil opening weekend out of Watchmen, an R-rated three hour long superhero movie based a graphic novel that's pretty much unknown to the general public couldn't get the same numbers for Green Lantern, despite it being one of DC's most popular non-Superman/Batman superheroes and having a much more accesible rating and runtime, not to mention it was in 3-d and had much more marketing behind it. The marketing for that film was practically a disaster (didn't help that the film itself wasn't that much better) They kept releasing trailer after trailer, each one trying to make up for the one before it, only to make things worse. Granted, the massive success for Harry Potter 7.2 and Hangover 2, plus the likely huge success of Sherlock Holmes 2 will still make this a big year for Warner Bros. but still with Harry Potter finished, Nolan leaving Batman, and there being only so many times they can rehash the plot of The Hangover before audiences get bored, they may not always have massive franchises to save them.

Dec 12 - 03:34 AM

Janson Jinnistan

Janson Jinnistan

You had the classic Semel-Daly team of the 80s-90s, but Alan Horn was the one who was forced to resign this year to make room for buck-youngin' Jeff Robinov. It's hard not to see "Green Lantern" as his failure, as this and the "Justice League" were his projects. He was also responsible for closing Warner's specialty labels. He also won't work with David Fincher. Not that that's a specific problem, but it fairly suggests that he's willing to let his emotions keep him from making the best creative decisions.

Dec 12 - 08:02 AM

King Crunk

King Crunk

@King S. - Things are looking bleak for WB's future, with most of their big franchises ending and their attempts to replace them failing. The only potential franchise I see from them on the horizon is the Snyder/Nolan Superman reboot. @Janson - Thanks for the names of the guys, I could not remember them. I'm not sure which one of the guys you are laying the blame on for Green Lantern and Justice League, though. I think Horn was a great head at the studio, because he made them money as well as delivered many quality films during his run. During his reign he brought Nolan on Batman, produced the Harry Potter films, got The Hangover going (although I read that he did not support it initially), produced most of Clint Eastwood's films, etc. This new guy has better get his stuff together or he is going to be fired soon; a big movie studio cannot have consistent bombs every year.

Dec 12 - 08:58 AM

King  S.

King Simba

Speaking of Batman, that new teaser poster for The Dark Knight Rises looks freaking awesome. Things are looking very grim for the bat next year.

Dec 12 - 03:37 AM

King Crunk

King Crunk

Yes it does! I'm hoping Nolan keeps things grim; it fits the character and the world very well. I'm very excited about The Dark Knight Rises, but my God! Reading articles about it is dangerous, because it seems like there is not a journalist on the internet who can write an article without throwing out potential spoilers that have been noticed on set or rumored. I've been trying to avoid spoilers and things leaked from the set, but it is very hard to do when those things are mentioned casually in articles about legitimate promotional materials.

Dec 12 - 09:14 AM

Jason H.

Jason Huang

well the second dark knight was pretty dark already... hopefully this'll be better than it, but it'll be hard to surpass such a great film like the dark knight...

Dec 12 - 07:01 PM

Feardom

David Truasheim

I think your anger is misdirected towards the studio. If I were you I would be more upset at the screen-writer/director/producer and yes, sometimes the actors but just remember that the studio isn't actually directly making the films it is simply financing it, besides Sherlock Holmes 2 is gonna kick serious ass.

Dec 12 - 06:26 AM

Janson Jinnistan

Janson Jinnistan

Studios do much more than mere financing, and even at that level, who got the money make the rules. I'm willing to wager that the studio deserved more blame for "GL" than any of the talent. The studios don't write scripts, but their employees do, and the studio approves them, and frequently the final cut as well. The studio approves casting and other variables. Ultimately, the final product is the result of studio decisions, unless you're a Spielberg or Tarantino or another director who's earned 'carte blanche' status.

Dec 12 - 07:42 AM

King Crunk

King Crunk

I definitely blame studio interferance for many of Green Lantern's problems. Apparently, Campbell's original cut was over two hours, but the studio cut was just over 90 minutes. Also, Hector Hammond was the main focus as the villian, with Parallax being a twist at the end. Most of Jordan's Green Lantern training was cut, too, as well as most of the character building. I'm not sure if the original cut would have been a good movie, but I am willing to bet it would have been a lot better.

Dec 12 - 08:40 AM

Stepping Razor

Stepping Razor

Damn, I meant CAN'T do anything right! (I guess I couldn't even write that correctly! Gulp!)

Dec 11 - 04:37 PM

David Tanny

David Tanny

anything Legendary Pictures isn't involved in. Hangover grossed a lot this year.

Dec 11 - 04:56 PM

David Tanny

David Tanny

With the exception for Sucker Punch, anything WB/Legendary make tons of money.

Dec 11 - 05:05 PM

Movie Monster

Bentley Lyles

Warner Bros. will probably redeem themselves with Sherlock Holmes opening next week. I hope it reaches #1. MI:4 will take the spot over Christmas weekend. It's gonna be a big brawl for wide releases these next two weeks. Sherlock Holmes, MI:4, Alvin and the Chipmunks 3, The Girl With the Dragon Tattoo, Tintin, We Bought A Zoo, War Horse, and The Darkest Hour. Let the battle begin!

Dec 11 - 04:58 PM

David Tanny

David Tanny

Alvin and the Chipmunks will probably make a lot of money, because it's the only kids film in the mix. I just wish it didn't exist...

Dec 11 - 05:00 PM

General Wiz

Carlos Flores

Tintin is a kid's film, but you're right. It will make a lot of money.

Dec 11 - 05:38 PM

dethburger

dethburger hates Flixster

Tintin is a family film. Alvin and the Chipmunks is a kids film.

Dec 11 - 09:59 PM

Janson Jinnistan

Janson Jinnistan

"MUPPETS" in the Mix! Me-Party, Children!

Dec 12 - 07:35 AM

David Tanny

David Tanny

Alvin and the Chipmunks will probably make a lot of money, because it's the only kids film in the mix. I just wish it didn't exist...

Dec 11 - 05:00 PM

General Wiz

Carlos Flores

Tintin is a kid's film, but you're right. It will make a lot of money.

Dec 11 - 05:38 PM

dethburger

dethburger hates Flixster

Tintin is a family film. Alvin and the Chipmunks is a kids film.

Dec 11 - 09:59 PM

Janson Jinnistan

Janson Jinnistan

"MUPPETS" in the Mix! Me-Party, Children!

Dec 12 - 07:35 AM

General Wiz

Carlos Flores

So, two bad movies floped, Tinker and Young Adult should expand soon, Twilight will be off the radar soon, Hugo, Arthur, and the Muppets are holding well, I got HP8 and Super 8 on DVD, and Sherlock Holmes, mission impossible, girl with the dragon, Tintin, and war horse will be out soon. What a wonderful Christmas.

Dec 11 - 05:00 PM

David Tanny

David Tanny

Amen!

Dec 11 - 05:03 PM

redrooster0

Charlie Voelker

I can't wait for Tinker Tailor and the Artist, hopefully they expand soon

Dec 11 - 09:26 PM

CFM

'schak Attack

What's this? RT.com posters with positive attitudes? What???

Dec 12 - 08:34 AM

General Wiz

Carlos Flores

I don't think RT posters are particularly negative. Especially compared to Sites like Deadline Hollywood. Every time I read comments on that site I find myself hating humanity.

Dec 12 - 01:13 PM

Frisby2007

Frisby 2007

I've never even heard of this movie in any commercials, trailers, etc.

Dec 11 - 05:01 PM

David Tanny

David Tanny

I can't wait for Mission Impossible. It looks awesome and the reviews so far are stellar. also...I'm seeing it in IMAX for...six minute prologue to TDKR!

Dec 11 - 05:03 PM

Movie Monster

Bentley Lyles

I would love to see Mission Impossible in IMAX but I have not seen the other installments. I really just want to see it for TDKR prologue. Plus, MI:4 looks like a very cool flick. However, I have not seen the other films in the MI series. I'll just see Sherlock Holmes in a standard theater next weekend. I'll still get a TDKR trailer in front of it. As for IMAX, I plan to see Tintin in that format. Have a fun time at the movies, Epaska.

Dec 11 - 05:14 PM

King Crunk

King Crunk

None of the Mission: Impossible films are really connected plot-wise. Just know that Tom Cruise is a badass spy. Everything else is usually completely new.

Dec 11 - 06:19 PM

King  S.

King Simba

Yeah, other than Tom Cruise as Ethan Hunt, there isn't much the three films have in common. Not only are they completely seperate from each other plotwise, but they all had different writers and directors, meaning they're very different in tone also, with the first being more of a tense thriller, the third being a big action flick and the second being a lot of slow motion shots of Tom Cruise waving his hair.

Dec 12 - 03:53 AM

David Tanny

David Tanny

Amen!

Dec 11 - 05:03 PM

David Tanny

David Tanny

With the exception for Sucker Punch, anything WB/Legendary make tons of money.

Dec 11 - 05:05 PM

Movie Monster

Bentley Lyles

I would love to see Mission Impossible in IMAX but I have not seen the other installments. I really just want to see it for TDKR prologue. Plus, MI:4 looks like a very cool flick. However, I have not seen the other films in the MI series. I'll just see Sherlock Holmes in a standard theater next weekend. I'll still get a TDKR trailer in front of it. As for IMAX, I plan to see Tintin in that format. Have a fun time at the movies, Epaska.

Dec 11 - 05:14 PM

King Crunk

King Crunk

None of the Mission: Impossible films are really connected plot-wise. Just know that Tom Cruise is a badass spy. Everything else is usually completely new.

Dec 11 - 06:19 PM

King  S.

King Simba

Yeah, other than Tom Cruise as Ethan Hunt, there isn't much the three films have in common. Not only are they completely seperate from each other plotwise, but they all had different writers and directors, meaning they're very different in tone also, with the first being more of a tense thriller, the third being a big action flick and the second being a lot of slow motion shots of Tom Cruise waving his hair.

Dec 12 - 03:53 AM

Kadeem S.

Kadeem Stewart

I saw the "New Yer's Eve" movie and it was hilarious. Too bad, it's one of the worst openings at the box office. I hope Sherlock Holmes doesn't blow it this weekend. All Warner Bros. movies were disappointments except Final Destination, Harry Potter, and The Hangover II.

Dec 11 - 05:22 PM

Movie Monster

Bentley Lyles

When I saw the New Year's Eve trailer, I giggled only once. You must have a very unique sense of hunor, Kadeem.

Dec 11 - 05:27 PM

Manuel G.

Manuel Granados

This is her comment you MEATHEAD!

Dec 12 - 09:57 AM

Brad H.

Brad Hadfield

LOL, I don't think that will ever get old!

Dec 12 - 10:43 AM

Manuel G.

Manuel Granados

YOU MEATHEAD is the gift that keeps on giving lol

Dec 12 - 04:21 PM

Kadeem S.

Kadeem Stewart

You forgot to put humor, Movie Monster. But the trailer was nice and I saw the movie. But the box office is terrible since Niicholas Cage's big flop "Bangkok Dangerous."

Dec 12 - 08:45 PM

Movie Monster

Bentley Lyles

When I saw the New Year's Eve trailer, I giggled only once. You must have a very unique sense of hunor, Kadeem.

Dec 11 - 05:27 PM

Manuel G.

Manuel Granados

This is her comment you MEATHEAD!

Dec 12 - 09:57 AM

Brad H.

Brad Hadfield

LOL, I don't think that will ever get old!

Dec 12 - 10:43 AM

Manuel G.

Manuel Granados

YOU MEATHEAD is the gift that keeps on giving lol

Dec 12 - 04:21 PM

Kadeem S.

Kadeem Stewart

You forgot to put humor, Movie Monster. But the trailer was nice and I saw the movie. But the box office is terrible since Niicholas Cage's big flop "Bangkok Dangerous."

Dec 12 - 08:45 PM

General Wiz

Carlos Flores

Tintin is a kid's film, but you're right. It will make a lot of money.

Dec 11 - 05:38 PM

dethburger

dethburger hates Flixster

Tintin is a family film. Alvin and the Chipmunks is a kids film.

Dec 11 - 09:59 PM

King Crunk

King Crunk

YES! I'm so glad New Year's Eve bombed. Glad The Muppets stabalized this weekend, too. Now bring on the heavy hitters!

Dec 11 - 06:12 PM

King Crunk

King Crunk

Wb's problem is they got a new guy in charge up there at the beginning of the year (might've been late last year). I do not remember his name, but the previous guy in charge had made them the first or second studio each year for a number of years. I don't think the new leadership really knows what they are doing.

Dec 11 - 06:16 PM

King  S.

King Simba

I thought there was something wrong with Warner Bros. this year. I found it hard to believe that the studio that was able to get a 55 mil opening weekend out of Watchmen, an R-rated three hour long superhero movie based a graphic novel that's pretty much unknown to the general public couldn't get the same numbers for Green Lantern, despite it being one of DC's most popular non-Superman/Batman superheroes and having a much more accesible rating and runtime, not to mention it was in 3-d and had much more marketing behind it. The marketing for that film was practically a disaster (didn't help that the film itself wasn't that much better) They kept releasing trailer after trailer, each one trying to make up for the one before it, only to make things worse. Granted, the massive success for Harry Potter 7.2 and Hangover 2, plus the likely huge success of Sherlock Holmes 2 will still make this a big year for Warner Bros. but still with Harry Potter finished, Nolan leaving Batman, and there being only so many times they can rehash the plot of The Hangover before audiences get bored, they may not always have massive franchises to save them.

Dec 12 - 03:34 AM

Janson Jinnistan

Janson Jinnistan

You had the classic Semel-Daly team of the 80s-90s, but Alan Horn was the one who was forced to resign this year to make room for buck-youngin' Jeff Robinov. It's hard not to see "Green Lantern" as his failure, as this and the "Justice League" were his projects. He was also responsible for closing Warner's specialty labels. He also won't work with David Fincher. Not that that's a specific problem, but it fairly suggests that he's willing to let his emotions keep him from making the best creative decisions.

Dec 12 - 08:02 AM

King Crunk

King Crunk

@King S. - Things are looking bleak for WB's future, with most of their big franchises ending and their attempts to replace them failing. The only potential franchise I see from them on the horizon is the Snyder/Nolan Superman reboot. @Janson - Thanks for the names of the guys, I could not remember them. I'm not sure which one of the guys you are laying the blame on for Green Lantern and Justice League, though. I think Horn was a great head at the studio, because he made them money as well as delivered many quality films during his run. During his reign he brought Nolan on Batman, produced the Harry Potter films, got The Hangover going (although I read that he did not support it initially), produced most of Clint Eastwood's films, etc. This new guy has better get his stuff together or he is going to be fired soon; a big movie studio cannot have consistent bombs every year.

Dec 12 - 08:58 AM

King Crunk

King Crunk

None of the Mission: Impossible films are really connected plot-wise. Just know that Tom Cruise is a badass spy. Everything else is usually completely new.

Dec 11 - 06:19 PM

King  S.

King Simba

Yeah, other than Tom Cruise as Ethan Hunt, there isn't much the three films have in common. Not only are they completely seperate from each other plotwise, but they all had different writers and directors, meaning they're very different in tone also, with the first being more of a tense thriller, the third being a big action flick and the second being a lot of slow motion shots of Tom Cruise waving his hair.

Dec 12 - 03:53 AM

Julian N.

Julian Nunez

Thank god New years eve did poorly. Can't wait for all the new releases in the next couple of weeks!

Dec 11 - 06:39 PM

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