That’s what’s great about his approach: he focuses on the most mundane of subjects and makes us think about them.
Objectified (2009)
Tomatometer
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Reviews Counted:15
Fresh:11
Rotten:4
Average Rating:6.6/10
Theatrical Release:May 8, 2009 Limited
Synopsis:
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind...
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves? --© Official Site
Director: Gary Hustwit
Director: Gary Hustwit
Producer: Gary Hustwit
Composer: Kristian Dunn
Studio: IFC Films
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Reviews for Objectified
Compilation of filmed interviews with industrial designers who talk about the philosophy of design, rather than the objects they designed.
A slickly entertaining and thorough enough curiosity about the form, function, context, inspiration, and evolution of industrial design.
As sleek and handsome as any of the new and improved household items it exhibits.
A documentary that could have been more involving to people outside design careers if director Hustwit edited out some of the long, tedious monologues in favor of showing more products with exciting designs.
This is an offering for those that can spot the beauty in objects from beamers to toilet bowl plungers.
Has sporadically intriguing moments and stylish editing, but its lack of insight, elaborations and synthesis makes it seem deficient in both form and function as a documentary.
It provides just enough information to invite further study without going into much detail. It’s an intriguing film about what goes on beneath the surface of the objects we take for granted, but one that never digs as deep as it should.
This is real hothouse stuff, and Hustwit does a nice job elucidating it.
You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design, Objectified.
For all its intriguing observations, the documentary struggles to develop a strong argument about its subject, or to demonstrate the hidden cultural power of design in such a way as to make the subject compelling to those without a prior interest.
moothly compelling with its sleek, mass-produced shapes and beautiful minds that fetishize ergonomics and the ideal of perfectability.
Objectified is so straightforward, sensible and thought-provoking that it alleviates that design noise instead of adding to it.
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