Outside Industry: The Story Of SXSW (2011)
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In 1987, Austin, Texas was a college town with a vibrant live music scene but very little sway in the music industry, and a handful of music fans decided to do something about that. They founded the South By Southwest Music Festival (abbreviated as SXSW), conceived as an event that would bring together music business players and independent musicians looking for a leg up in their careers. Financed with $70,000 in borrowed funds, the first SXSW didn't make much money but attracted seven hundred
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