Gibson Forgoes Traditional Advertisment for Passion of the Christ

by RT Staff | Friday, Nov. 19 2004

According to an LA Times article, Mel Gibson is forgoing traditional advertising (TV, print, radio) to market his film The Passion of the Christ to Academy voters. Instead he will send out DVDs and arrange local screenings. With the advertising budget for Oscar campaigns ballooning, it's probable that other studios will follow if Gibson's gambit is successful.

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