Box Office Guru Preview: Pineapple Hopes To Defeat Knight

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Summary

Studios got off to an early start by launching this week's two new films, the stoner comedy Pineapple Express and the girlpower saga The Sisterhood of the Traveling Pants 2, on Wednesday. The midweek launches allow the movies to tap into available students on summer vacation, generate some word-of-mouth going into the all-important weekend period.Back to Article

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