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Pink Ribbons, Inc. (2012)


Average Rating: 7/10
Reviews Counted: 33
Fresh: 29
Rotten: 4

Critics Consensus: No consensus yet.

Average Rating: 7.1/10
Reviews Counted: 15
Fresh: 13
Rotten: 2

Critics Consensus: No consensus yet.


Average Rating: 3.8/5
User Ratings: 1,350



Movie Info

The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying … More

Directed By:
Written By:
Patricia Kearns , Léa Pool
In Theaters:
Sep 25, 2012
Box Office:
First Run Features - Official Site

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Critic Reviews for Pink Ribbons, Inc.

All Critics (34) | Top Critics (16) | Fresh (29) | Rotten (4)

In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire.

Full Review… | August 2, 2012
Seattle Times
Top Critic

You have to agree with the advocates who charge that some corporations are milking cancer.

Full Review… | July 26, 2012
Philadelphia Inquirer
Top Critic

"Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription.

Full Review… | July 19, 2012
St. Louis Post-Dispatch
Top Critic

At the very least ... this documentary will make you question the status quo.

Full Review… | June 21, 2012
Boston Globe
Top Critic

The film raises the question of whether branding the disease has taken precedence over preventing it.

Full Review… | June 14, 2012
Chicago Reader
Top Critic

It's a well-argued polemic that, despite being one-sided, has loads of useful information to share, if only to begin a crucial argument about health care, allocation and coordination of research dollars, consumerism and the privatization of philanthropy.

Full Review… | June 8, 2012
Washington Post
Top Critic

...Ribbons is borderline milquetoast: it doesn't have the courage of its convictions.

Full Review… | September 27, 2012
The Aristocrat

Pink Ribbons, Inc. amasses a wide array of pink-tinted footage, balanced by the testimony of women with Stage 4 cancer and experts who haven't drunk the Kool-Aid, pink or otherwise

Full Review… | September 20, 2012

One of the hallmarks of a great documentary is telling you something you never expected to hear...This Canadian film will, if nothing else, make you think twice every time you see a pink ribbon.

Full Review… | August 16, 2012

Pink Ribbons is an intelligent and moving account of how capitalism has profited off philanthropy, and how it's hurt cancer patients in the process.

Full Review… | July 12, 2012
Boxoffice Magazine

It rakes the muck quite effectively.

Full Review… | July 5, 2012
St. Paul Pioneer Press

[Lea] Pool examines the industrialization of the cause that made the Komen Foundation a self-fulfilling business and the filmmaker does a fine job in raising my awareness.

Full Review… | June 20, 2012
Reeling Reviews

Pink Ribbons, Inc. is a valuable eye-opener about an important movement that has become distressingly commodified.

Full Review… | June 20, 2012
Boston Phoenix

did take away a couple of ideas I hadn't really considered before...who knew early detection only works for a minority of those diagnosed with this disease?

Full Review… | June 18, 2012
Reeling Reviews

An interesting documentary that rather criminally buries its lede, Lea Pool's film never tames her unwieldy collection of thought-provoking opinions into a cohesive entity grander than the sum of its disparate parts.

Full Review… | June 4, 2012
Shared Darkness

An illuminating, provocative documentary that will leave you enraged, and rightfully so.

Full Review… | June 3, 2012
NYC Movie Guru

Delivers the goods on the incestuous relationship between the most powerful breast cancer advocacy group and the corporations that sustain it through the ill-gained profits made from spewing out carcinogens.

Full Review… | June 2, 2012

Timely warning about political messages behind philanthropic-corporate complex that tied fundraising, research, discussion, and perceptions about breast cancer in a pink bow.

Full Review… | June 2, 2012

an outrageous film glorifying unreasonable, ill-informed women criticizing huge charitable contributions from corporations because the corporations' alleged motives are not sufficiently pure.

Full Review… | June 1, 2012
Tolucan Times

Audience Reviews for Pink Ribbons, Inc.


A good way to start a debate among 10 randomly selected individuals would be to have them view Lea Pool's Pink Ribbons Inc and have at each other. The premise of the film is this: you shouldn't be so quick in providing donations to the Pink Ribbon campaign because it has become a PR exercise for firms which often create products that increases the risk of cancer in users and the money may not go to the organizations that can provide a cure. Moving beyond cancer, I think that this is a healthy addition to the debate on corporate responsibility and how willing we are as a society to overlook sins if a cheque is issued to a charity.

John Ballantine
John Ballantine

Super Reviewer

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