Pink Ribbons, Inc. (2012)
The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? -- (C) First Run … More
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Critic Reviews for Pink Ribbons, Inc.
In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire.
You have to agree with the advocates who charge that some corporations are milking cancer.
"Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription.
At the very least ... this documentary will make you question the status quo.
The film raises the question of whether branding the disease has taken precedence over preventing it.
It's a well-argued polemic that, despite being one-sided, has loads of useful information to share, if only to begin a crucial argument about health care, allocation and coordination of research dollars, consumerism and the privatization of philanthropy.
...Ribbons is borderline milquetoast: it doesn't have the courage of its convictions.
Pink Ribbons, Inc. amasses a wide array of pink-tinted footage, balanced by the testimony of women with Stage 4 cancer and experts who haven't drunk the Kool-Aid, pink or otherwise
One of the hallmarks of a great documentary is telling you something you never expected to hear...This Canadian film will, if nothing else, make you think twice every time you see a pink ribbon.
Pink Ribbons is an intelligent and moving account of how capitalism has profited off philanthropy, and how it's hurt cancer patients in the process.
[Lea] Pool examines the industrialization of the cause that made the Komen Foundation a self-fulfilling business and the filmmaker does a fine job in raising my awareness.
Pink Ribbons, Inc. is a valuable eye-opener about an important movement that has become distressingly commodified.
did take away a couple of ideas I hadn't really considered before...who knew early detection only works for a minority of those diagnosed with this disease?
An interesting documentary that rather criminally buries its lede, Lea Pool's film never tames her unwieldy collection of thought-provoking opinions into a cohesive entity grander than the sum of its disparate parts.
An illuminating, provocative documentary that will leave you enraged, and rightfully so.
Delivers the goods on the incestuous relationship between the most powerful breast cancer advocacy group and the corporations that sustain it through the ill-gained profits made from spewing out carcinogens.
Timely warning about political messages behind philanthropic-corporate complex that tied fundraising, research, discussion, and perceptions about breast cancer in a pink bow.
Audience Reviews for Pink Ribbons, Inc.
A good way to start a debate among 10 randomly selected individuals would be to have them view Lea Pool's Pink Ribbons Inc and have at each other. The premise of the film is this: you shouldn't be so quick in providing donations to the Pink Ribbon campaign because it has become a PR exercise for firms which often create products that increases the risk of cancer in users and the money may not go to the organizations that can provide a cure. Moving beyond cancer, I think that this is a healthy addition to the debate on corporate responsibility and how willing we are as a society to overlook sins if a cheque is issued to a charity.More
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