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Pink Ribbons, Inc. (2012)

tomatometer

86

Average Rating: 7.2/10
Critic Reviews: 14
Fresh: 12 | Rotten: 2

No consensus yet.

audience

77

liked it
Average Rating: 3.8/5
User Ratings: 1,333

My Rating

Movie Info

The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying

Unrated,

Documentary

Patricia Kearns, Léa Pool

Sep 25, 2012

$24.8k

First Run Features - Official Site External Icon

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All Critics (34) | Top Critics (15) | Fresh (29) | Rotten (4)

In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire.

August 2, 2012 Full Review Source: Seattle Times
Seattle Times
Top Critic IconTop Critic

You have to agree with the advocates who charge that some corporations are milking cancer.

July 26, 2012 Full Review Source: Philadelphia Inquirer
Philadelphia Inquirer
Top Critic IconTop Critic

"Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription.

July 19, 2012 Full Review Source: St. Louis Post-Dispatch
St. Louis Post-Dispatch
Top Critic IconTop Critic

At the very least ... this documentary will make you question the status quo.

June 21, 2012 Full Review Source: Boston Globe
Boston Globe
Top Critic IconTop Critic

The film raises the question of whether branding the disease has taken precedence over preventing it.

June 14, 2012 Full Review Source: Chicago Reader
Chicago Reader
Top Critic IconTop Critic

It's a well-argued polemic that, despite being one-sided, has loads of useful information to share, if only to begin a crucial argument about health care, allocation and coordination of research dollars, consumerism and the privatization of philanthropy.

June 8, 2012 Full Review Source: Washington Post
Washington Post
Top Critic IconTop Critic

...Ribbons is borderline milquetoast: it doesn't have the courage of its convictions.

September 27, 2012 Full Review Source: The Aristocrat
The Aristocrat

Pink Ribbons, Inc. amasses a wide array of pink-tinted footage, balanced by the testimony of women with Stage 4 cancer and experts who haven't drunk the Kool-Aid, pink or otherwise

September 20, 2012 Full Review Source: PopMatters
PopMatters

One of the hallmarks of a great documentary is telling you something you never expected to hear...This Canadian film will, if nothing else, make you think twice every time you see a pink ribbon.

August 16, 2012 Full Review Source: 3AW

Pink Ribbons is an intelligent and moving account of how capitalism has profited off philanthropy, and how it's hurt cancer patients in the process.

July 12, 2012 Full Review Source: Boxoffice Magazine
Boxoffice Magazine

It rakes the muck quite effectively.

July 5, 2012 Full Review Source: St. Paul Pioneer Press
St. Paul Pioneer Press

[Lea] Pool examines the industrialization of the cause that made the Komen Foundation a self-fulfilling business and the filmmaker does a fine job in raising my awareness.

June 20, 2012 Full Review Source: Reeling Reviews
Reeling Reviews

Pink Ribbons, Inc. is a valuable eye-opener about an important movement that has become distressingly commodified.

June 20, 2012 Full Review Source: Boston Phoenix
Boston Phoenix

did take away a couple of ideas I hadn't really considered before...who knew early detection only works for a minority of those diagnosed with this disease?

June 18, 2012 Full Review Source: Reeling Reviews
Reeling Reviews

An interesting documentary that rather criminally buries its lede, Lea Pool's film never tames her unwieldy collection of thought-provoking opinions into a cohesive entity grander than the sum of its disparate parts.

June 4, 2012 Full Review Source: Shared Darkness
Shared Darkness

An illuminating, provocative documentary that will leave you enraged, and rightfully so.

June 3, 2012 Full Review Source: NYC Movie Guru
NYC Movie Guru

Delivers the goods on the incestuous relationship between the most powerful breast cancer advocacy group and the corporations that sustain it through the ill-gained profits made from spewing out carcinogens.

June 2, 2012 Full Review Source: rec.arts.movies.reviews
rec.arts.movies.reviews

Timely warning about political messages behind philanthropic-corporate complex that tied fundraising, research, discussion, and perceptions about breast cancer in a pink bow.

June 2, 2012 Full Review Source: Film-Forward.com
Film-Forward.com

an outrageous film glorifying unreasonable, ill-informed women criticizing huge charitable contributions from corporations because the corporations' alleged motives are not sufficiently pure.

June 1, 2012 Full Review Source: Tolucan Times | Comments (7)
Tolucan Times

Audience Reviews for Pink Ribbons, Inc.

A good way to start a debate among 10 randomly selected individuals would be to have them view Lea Pool's Pink Ribbons Inc and have at each other. The premise of the film is this: you shouldn't be so quick in providing donations to the Pink Ribbon campaign because it has become a PR exercise for firms which often create products that increases the risk of cancer in users and the money may not go to the organizations that can provide a cure. Moving beyond cancer, I think that this is a healthy addition to the debate on corporate responsibility and how willing we are as a society to overlook sins if a cheque is issued to a charity.
February 10, 2012
John Ballantine

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