• Unrated, 1 hr. 37 min.
  • Documentary
  • Directed By:
    Léa Pool
    In Theaters:
    Jun 1, 2012 Limited
    On DVD:
    Sep 25, 2012
  • First Run Features


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Pink Ribbons, Inc. Reviews

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Mindy Farabee
Los Angeles Times
Top Critic IconTop Critic

Blending expert testimony with emotional appeals from a support group for women diagnosed with Stage 4 cancer, this stinging indictment raises an all-together different call to arms.

Full Review Source: Los Angeles Times | Original Score: 4/5

May 31, 2012
Jeannette Catsoulis
New York Times
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For all the stellar intentions; revelatory evidence; and thoughtful, wall-to-wall interviewees, this frustratingly overstuffed documentary indulges more in spraying buckshot than stalking a target.

Full Review Source: New York Times | Original Score: 2.5/5

May 31, 2012
Mark Jenkins
Top Critic IconTop Critic

The movie's indignation seems justified on at least one point: that the pink-ribbon movement thus far has done more for marketing than for medicine.

Full Review Source: NPR

May 31, 2012
Marsha McCreadie
Film Journal International

When every month has its own disease, and each satin ribbon pinned to your chest is in a different color, it's an eye-opener by a splash of cold water to see this documentary questioning the uses of philanthropy for the fight against breast cancer.

Full Review Source: Film Journal International

May 31, 2012
Scott Tobias
AV Club

It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done.

Full Review Source: AV Club | Original Score: B-

May 31, 2012

Not especially well-crafted, but this provocative deviation from the usual documentary angle on aid organizations and human rights issues is worth a look.

Full Review Source: Movies.com | Original Score: 3/5

May 30, 2012
Mark Holcomb
Village Voice
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Above all, Pink Ribbons, Inc. is an argument for reintroducing into the public discourse the uncertainty, fear, and complexity that cancer sufferers and their loved ones know all too well.

Full Review Source: Village Voice

May 30, 2012
Andrew Schenker
Time Out New York
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It's a powerful and subversive reminder that, pink or not, depoliticizing a worthy cause is never pretty.

Full Review Source: Time Out New York | Original Score: 4/5

May 29, 2012
Bill Weber
Slant Magazine

A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities.

Full Review Source: Slant Magazine | Original Score: 3/4

May 29, 2012
Jennifer Merin
New York Press

An alarming look at the profitable industry that has grown up around nonprofit fund raising for breast cancer research. Must see!

Full Review Source: New York Press | Original Score: 5/5

May 28, 2012
Bruce Kirkland
Jam! Movies

Guaranteed to shock anyone who thinks that pink ribbon fund-raising is innocent -- or even useful in either preventing or curing breast cancer.

Full Review Source: Jam! Movies | Original Score: 3.5/5

February 3, 2012
Liam Lacey
Globe and Mail
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Pool's documentary provides some cold clarity on a well-advertised if misunderstood disease.

Full Review Source: Globe and Mail | Original Score: 3/4

February 3, 2012
Linda Barnard
Toronto Star
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Even pink ribbons have shades of grey.

Full Review Source: Toronto Star | Original Score: 3/4

February 2, 2012
Kirk Honeycutt
Hollywood Reporter
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May 9, 2013
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