Latest News on POM Wonderful Presents: The Greatest Movie Ever Sold

April 22, 2011

Critics Consensus: Water for Elephants Is A Little Soapy

This week at the movies we've got a big-top romance (Water for Elephants, starring Reese Witherspoon and Robert Pattinson); a maternal fixer (Tyler Perry's Madea's Big Happy Family, starring Loretta Devine and Bow Wow), and familial felines (African Cats, narrated by Samuel L. Jackson). What do the critics have to say? Nowadays, the word "melodrama" is mostly used pejoratively, but it wasn't always so: melodramas were the stock-in-trade of great directors like George Cukor and Douglas Sirk. However, we live in more cynical times, and critics say the Depression-set Water for Elephants has an evocative sense of its time and place but lacks the burning passions required to pull off this type of romantic weepie.More…

April 20, 2011

Five Favorite Films with Morgan Spurlock

West Virginia native Morgan Spurlock's 2004 doc Super Size Me proved to be a critical success, touching on timely health issues ranging from school nutrition to fast-food marketing practices, and earned an Oscar nomination for Best Documentary Feature. This week, he expands further on one of Super Size Me's themes in his latest documentary, POM Wonderful Presents: The Greatest Movie Ever Sold. Once again utilizing the personal, hands-on approach, Greatest Movie's meta-narrative follows the adventurous director as he attempts to secure sponsorship funds for a film all about product placement in movies. RT had the opportunity to chat with Spurlock about his Five Favorite Films, and what it was like making Greatest Movie. Click through for the full articleMore…