POM Wonderful Presents: The Greatest Movie Ever Sold Reviews

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Dave Calhoun
Time Out
October 11, 2011
A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.
Full Review | Original Score: 3/5
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Tom Long
Detroit News
May 20, 2011
Morgan Spurlock has sold his soul to help save yours.
Full Review | Original Score: B
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Joe Williams
St. Louis Post-Dispatch
May 20, 2011
Spurlock, the affable activist behind "Super Size Me," aims a not particularly harsh spotlight on product placement in his new documentary.
Full Review | Original Score: 3/4
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Guy Dixon
Globe and Mail
May 6, 2011
The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk.
Full Review | Original Score: 2.5/4
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Peter Howell
Toronto Star
May 5, 2011
Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time.
Full Review | Original Score: 3/4
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John Hartl
Seattle Times
April 28, 2011
Forget about "greatest." But this could be the most self-referential movie ever: literally a 90-minute narrative about its own creation.
Full Review | Original Score: 3/4
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Colin Covert
Minneapolis Star Tribune
April 28, 2011
"Pom Wonderful Presents the Greatest Movie Ever Sold" sounds like an ingenious ploy, using the sponsors' own rope to hang them. Alas, the film never gets its lasso knotted.
Full Review | Original Score: 2.5/4
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Michael Wilmington
Chicago Reader
April 28, 2011
Funny, informative, and at times outrageously cheeky.
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Rene Rodriguez
Miami Herald
April 27, 2011
Leaves you wishing there had been more journalistic exploration of the subject and less self-promotion.
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Peter Rainer
Christian Science Monitor
April 23, 2011
The nonstop onslaught of product placements in our lives is, alas, a given. The only novelty here is that Spurlock has hauled the corporate marketeers into an indie movie arena supposedly too pure for such temptations.
Full Review | Original Score: C
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Lisa Schwarzbaum
Entertainment Weekly
April 22, 2011
Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in?
Full Review | Original Score: B-
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Stephen Whitty
Newark Star-Ledger
April 22, 2011
Engaging as Spurlock can be, too much of the movie is just scene after scene of him meeting with high-priced consultants to talk about "brand identity" and other euphemisms for shallow sloganeering.
Full Review | Original Score: 2/4
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Joe Morgenstern
Wall Street Journal
April 22, 2011
An exuberant documentary that demonstrates the all-pervasive influence of modern advertising by satiric example, and with great ingenuity...
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Michael O'Sullivan
Washington Post
April 22, 2011
Like the best ad man, he makes his point by making us laugh.
Full Review | Original Score: 3/4
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Lou Lumenick
New York Post
April 22, 2011
Like "Super Size Me," the new "documentary" is heavy on Spurlock-centric humor and very light on actual information.
Full Review | Original Score: 1/4
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Joe Neumaier
New York Daily News
April 22, 2011
Only the extremely naive will be shocked, shocked by director Morgan Spurlock's dissection of product placement in movies.
Full Review | Original Score: 2/5
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James Berardinelli
ReelViews
April 21, 2011
There's nothing surprising in what Spurlock uncovers, but it illustrates that everything we knew - or at least suspected - about the marriage between advertising and cinema is accurate.
Full Review | Original Score: 3/4
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Walter V. Addiego
San Francisco Chronicle
April 21, 2011
[Spurlock's] affable, regular-guy shtick works well here, and he scatters the movie with such gleeful ads for his sponsors' products that, if his documentary work ever dries up, his next career choice is obvious.
Full Review | Original Score: 3/4
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Betsy Sharkey
Los Angeles Times
April 21, 2011
With "The Greatest Movie Ever Sold" Spurlock creates a good time along with some surprisingly salient observations as he tries to keep his balance on this very slippery slope.
Full Review | Original Score: 3/5
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Claudia Puig
USA Today
April 21, 2011
Spurlock's clever, good-natured style clinches the deal. It's hard to imagine anyone else wooing sponsors to finance a savaging of their practices.
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Stephen Holden
New York Times
April 21, 2011
What would "The Greatest Movie Ever Sold" be with a different narrator-guide? It is hard to imagine. Mr. Spurlock has the gift of gab along with an undeniable star quality.
Full Review | Original Score: 3.5/5
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Peter Travers
Rolling Stone
April 21, 2011
Spurlock says he's not selling out, he's buying in. I'm buying into Spurlock. As ever, he makes you laugh till it hurts.
Full Review | Original Score: 3.5/4
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Roger Ebert
Chicago Sun-Times
April 21, 2011
I can't exactly recommend the film, but I do recommend drinking POM Wonderful.
Full Review | Original Score: 2.5/4
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Tasha Robinson
AV Club
April 21, 2011
Spurlock isn't out to change the advertising world -- he's just poking around a discussion topic. The results are scattershot but entertaining, and occasionally eye-opening.
Full Review | Original Score: B
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Ethan Gilsdorf
Boston Globe
April 21, 2011
Much like reality TV, nothing much of consequence happens.
Full Review | Original Score: 2/4
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Bill Goodykoontz
Arizona Republic
April 21, 2011
"The Greatest Movie Ever Sold" is ultimately more entertaining than enlightening, but there's nothing wrong with that.
Full Review | Original Score: 4/5
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Michael Phillips
Chicago Tribune
April 21, 2011
Spurlock's film is mainly out to entertain, and it does. But leaving "The Greatest Movie Ever Sold" I wasn't sure what Spurlock really thought about any of this beyond: Get this. Isn't this wild?
Full Review | Original Score: 2.5/4
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Matt Zoller Seitz
Salon.com
April 21, 2011
"POM Wonderful Presents: The Greatest Movie Ever Sold" is the movie Morgan Spurlock was put on earth to make.
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Christy Lemire
Associated Press
April 20, 2011
Spurlock's folksy affability creates the sensation that he's truly going on a journey, that he doesn't necessarily know all the answers to the questions he's posing, and he'd like nothing more for us than to go along for the ride.
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Eric Hynes
Time Out
April 20, 2011
Rather than an argument or exposť, the movie is a condescendingly narrated demonstration of how money makes the movie world go round. (Stop the presses.)
Full Review | Original Score: 2/5
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Mark Holcomb
Village Voice
April 19, 2011
As agreeable as it is insidious, Morgan Spurlock's latest exposť of corporate control via immersive humiliation is his best, most formally inventive project yet.
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David Edelstein
New York Magazine/Vulture
April 18, 2011
It's surprising that The Greatest Movie Ever Sold plays so entertainingly, given that Spurlock's quest is essentially beside the point.
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Steven Rea
Philadelphia Inquirer
April 14, 2011
[Uncovers] the marketing machinations that drive Hollywood and the advertising industry, and impact all of us, whether we like it or not.
Full Review | Original Score: 3/4
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Kirk Honeycutt
Hollywood Reporter
January 25, 2011
Don't tell Spurlock he can't have his cake and eat it too. In Greatest Movie, he gleefully accepts his sponsorships on camera just to show you how wrong this all is.