Candy-colored to a potentially cavity-causing degree, the film is a bubbly regurgitation of retrograde romantic comedy tropes and reactionary sexual politics.
| Original Score: 2/4
Like biting into a stale cupcake, Populaire is all decoration, no substance.
Only those unversed in frothy, Weinstein-approved confections will wonder where Populaire is headed.
| Original Score: C+
A cute, glamorous and 'qwerky' French fancy that features a delightful performance from Deborah Francois, but it's overshadowed by a Gallic inferiority complex.
It works on a design porn level, but that's about it.
| Original Score: 1.5/4
It's très chic and charming but a bit disappointing when you see where it's headed.
| Original Score: 3/5
Roinsard's feature-length debut is visually sharp, with period design that's eye-catching without being fussy or fetishistic. Too bad there's not much going on beneath the surface.
[A] sweet but slight homage to the 50s and 60s.
It's neatly formatted, but if there's a message in the margins of this manuscript, "Populaire" doesn't spell it out.
| Original Score: 2.5/4
Populaire is a featherweight trifle held aloft by elegant production design, a breezy tone, and the enduring if superficial pleasures of watching beautiful people in beautiful costumes.
| Original Score: 2.5/5
A clever movie of considerable wit and charm. Its only fault is that it could have been a bit shorter and benefitted from the trim. Still, it's time well spent.
| Original Score: 4/5
Populaire ultimately feels too desperate to be a crowd pleaser to really satisfy as one.
Régis Roinsard's concoction is seriously artificial.
You'll need to have a very sweet tooth for this, and it makes light of those difficult sexual politics that Mad Men attacked with such fierce satire.
While Populaire would still have suffered from being overlong and overfamiliar, a smoother leading man could have done much to boost the intended Cary Grant vibe.
Roinsard labors mightily to eke laughs and excitement out of '50s secretaries in Technicolor dresses, towering heels, and awkward hairdos hammering away at keyboards, with limited success.
Far more energetic, vibrant and exciting than a subtitled French film about typing in the late '50s has any right to be, Populaire is hugely charming and genuinely funny.
Almost never hits a false key. A delight.
"Populaire" is catnip for a certain breed of twee Francophile.
| Original Score: 3.5/5
Populaire pays homage to the genre while bringing a modern sensibility (and a Rocky-esque training montage): A girl can have it all.
| Original Score: 7.8/10