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Box Office Guru Wrapup: Prom Night Crowned Multiplex Queen
by Gitesh Pandya | April 13, 2008
Blog Article | Discuss Article
Teen girls seized control of the North American box office powering the horror remake Prom Night to number one. Adult men settled for the runnerup spot with the Keanu Reeves cop thriller Street Kings as the overall box office failed to generate any kind of notable heat. The marketplace has now trailed last year's grosses during eight of the last nine weekends.

The frame's one major bright spot came in the form of Prom Night, a reboot of the 1980 Jamie Lee Curtis chiller, which captured the crown with an estimated $22.7M in its first weekend in theaters. Attacking 2,700 locations, the PG-13 suspense pic averaged a spectacular $8,407 per venue. Horror films rarely surpass the $8,000 per-theater average mark unless the word Saw is in the title. With a strong marketing campaign from Sony's Screen Gems unit, a recognizable face in Brittany Snow, a commercially friendly rating, and a release date right before prom season making the subject matter very topical, the slasher hit connected with teens and young adults looking for a scare.

Prom was just the latest success story from Hollywood's continuous mission to recycle old horror hits. Audiences came out in huge numbers for other remakes in recent years like 2003's The Texas Chainsaw Massacre ($28.1M debut), 2004's Dawn of the Dead ($26.7M), 2005's The Amityville Horror ($23.5M), and last year's Halloween ($26.4M). With Prom Night, Sony also tied Fox for the industry lead of three $20M+ openers this year. With a production cost of nearly $20M, Prom Night should become the latest profitable fright flick for the studio.


Collecting about half as much business in its opening weekend was the Keanu Reeves cop thriller Street Kings which debuted to an estimated $12M. The R-rated actioner averaged a commendable $4,864 from 2,467 sites. Forest Whitaker, Hugh Laurie, Jay Mohr, and Cedric the Entertainer co-star in the tale of dirty L.A. cops. The Fox Searchlight film played to the opposite audience that rallied behind Prom Night pulling in adults with a male skew. Reviews were not kind. The debut was almost identical to the $11.9M launch of the Bruce Willis film 16 Blocks. Both were star-driven police thrillers released in the spring. Blocks eventually reached $36.9M.

After two weeks as the top card sharks, Kevin Spacey and pals saw their blackjack pic 21 fall to third place with an estimated $11M. Slipping only 28%, the Sony release was still a formidable player with an impressive third-frame gross and $4,020 average. With a solid $62.3M won in 17 days, the card-counting hit should finish up with a terrific $90M.

After a fierce battle over second place last weekend, Fox's Nim's Island and Universal's Leatherheads witnessed vastly different sophomore drops that gave the Abigail Breslin adventure a clear edge this time around. The family film dipped only 32% to an estimated $9M while the George Clooney comedy fumbled by 51% to an estimated $6.2M. Ten-day totals reached $25.3M and $21.9M, respectively. Nim's, which was produced for $37M, is not facing much competition for its core audience so a lengthier run leading to $45-50M seems likely. The $58M-budgeted Leatherheads is suffering from bad buzz and should end its season with a disappointing $35M. But Universal has two more promising players hitting the field this month - the comedies Forgetting Sarah Marshall and Baby Mama - which should allow the studio to recover.

The year's highest grossing film in the domestic market Horton Hears a Who followed in sixth with an estimated $6M in its fifth session. Off only 34%, the Fox blockbuster has banked $139.6M to date.

Miramax posted a modest opening for its Dennis Quaid-Sarah Jessica Parker dramedy Smart People which took in an estimated $4.2M in its first weekend in theaters. Playing in only 1,106 sites, the R-rated film averaged a lukewarm $3,797 per theater. Older adults were the target audience with women outnumbering men. Reviews were not very strong.

The Ruins crumbled 59% in its second weekend to an estimated $3.3M thanks to intense competition for the horror crowd from Prom Night. With only $13.4M scared up in ten days, the DreamWorks/Paramount pic should quickly end its run with under $20M.

The spoof comedy Superhero Movie grossed an estimated $3.1M, off 43%, and boosted its total to $21.2M for MGM and The Weinstein Co. Paramount's Drillbit Taylor rounded out the top ten with an estimated $2.1M, down 39%, for a cume to date of $28.5M.

A pair of independent films debuted to healthy numbers in limited release this weekend. Overture generated muscular figures for its illegal alien drama The Visitor which grossed an estimated $88,000 from only four houses for a potent $22,000 average. The PG-13 film expands wider on Friday.

Fox Searchlight saw its musical documentary Young@Heart take in an estimated $52,312 from four locations as well and averaged a solid $13,078. The senior citizen flick expands to 15 new markets on Friday and will slowly roll out to roughly 260 theaters over the next month.

Three radically different films were tossed out of the top ten this weekend. Lionsgate collected an estimated $1.6M for the Tyler Perry comedy Meet the Browns. Down 54%, the Angela Bassett film has taken in $40.1M to date and should reach about $43M overall. Fox's horror remake Shutter tumbled 63% to an estimated $1.1M for a $24.8M cume. A respectable $26M final should result.

The prehistoric adventure 10,000 BC grossed an estimated $1.5M, down 46%, and lifted its total to $91.8M. The Warner Bros. actioner will soon surpass studio stablemate The Bucket List to become the second highest grossing film of the year so far. A $95M final seems likely. Overseas, the caveman flick has taken in a robust $158.7M allowing the global tally to break the $250M mark this weekend.

The top ten films grossed an estimated $79.5M which was down 13% from last year when Disturbia opened at number one with $22.2M; and down 26% from 2006 when Scary Movie 4 debuted in the top spot over the Easter frame with $40.2M.

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Comments (1-20 of 121 posts) | Reply
293405
DragonRift writes:
on Apr 13 2008 05:05 PM

Prom Night.... #1. God, you people are pathetic. Please, don't breed.

Ever.


(Reply to this)
503204
theginsengtree writes:
on Apr 13 2008 05:20 PM

I think I saw the original Prom Night. It was $1 or something on VHS at a garage sale and it looked funny. Yeah...does any thought go into these movies except choosing a setting for people to get slaughtered in and a way for the heroine to kill the bad guy?

(Reply to this)
Linshaill writes:
on Apr 13 2008 05:48 PM

Why there are so many tall sportsmen have fun on TALLHUB. com.I think I do not know them any more.

(Reply to this)
Bloody Mathias writes:
on Apr 13 2008 05:56 PM

I know huh? Will this crappy horror onslaught never end?!?

Street Kings was disappointing. Bad word of mouth will spread.
It'll be lucky to reach $40 million.


(Reply to this)
489265
ajmk123 writes:
on Apr 13 2008 06:44 PM

Will people like dragonrift just get shot in the head so us sane rational people can live peacefully. Let me explain this to idiots like you: YOUR OPINION IS NOT FACT, SOME PEOPLE LIKE STUPID HORROR MOVIES BECAUSE THEY WANT TO GET AWAY FROM A STRESSFUL LIFE, ONCE YOU GRADUATE HIGH SCHOOL AND MOVE OUT OF YOUR PARENTS BASEMENT THEN YOU MIGHT UNDERSTAND THIS. I understand that you are pissed that you are still a virgin but if you were not such a douche then maybe you would get laid.

(Reply to this)
387885
lestatthevampire writes:
on Apr 13 2008 07:12 PM

Guys... look at the tomato ratings for the top 5 movies in the country. Pathetic!
Summer cannot come soon enough.


(Reply to this)
jokerboy1991 writes:
on Apr 13 2008 07:32 PM

AHHHH.. I tried to skean into STREET KINGS, but I got caught. I cant wait til one more month and ill be 17, where I dont need to deal with that bull sh**.

(Reply to this)
371018
westond writes:
on Apr 13 2008 07:39 PM

Why stop at the top 5? Look at the top 12. Only 1 movie with a positive meter. I was starting to think it was weird that I hadn't been to a movie since No Country but now it makes sense.

(Reply to this)
390628
lamer writes:
on Apr 13 2008 09:14 PM

Great...stupid teenagers going to Prom Night, making smart teen like me look bad.

What a surprise.


(Reply to this)
402444
See-Jay 420 writes:
on Apr 13 2008 09:22 PM

Apparently showings for Prom Night were actually SOLD OUT at the local theater on Friday. I weeped. I don't understand how people can keep on going back to this stuff over and over again.

(Reply to this)
Bloody Mathias writes:
on Apr 13 2008 09:55 PM

Add Prom Night to the list of things teen girls are responsible for making successful.

Mean Girls is the last film i can think of that became a hit by teen girls and also had something to say about life.



(Reply to this)
tabascoman77 writes:
on Apr 13 2008 10:30 PM

Oh good, Aknddon3 is back.

Just letting you know, Akn, your opinion ain't fact, either.

I actually SAW Prom Night. I thought it sucked and so did everyone here and pretty much everyone elsewhere. The reason people saw Prom Night was a) because it was the only thing to see and b) they wanted to check out a weak movie with at least SOME T&A.


(Reply to this)
463938
Hamboner writes:
on Apr 13 2008 10:49 PM

Prim Night made my balls hurt. But I don't really mind the burning that bdaly.

(Reply to this)
Linshaill writes:
on Apr 13 2008 10:49 PM

Report This! I just red the news on the TALLHUB.c om and then I came here..
--------
you need to stop.. TALLHUB.c om is a site asking tallmodels to seek tallsportsmen!


(Reply to this)
537635
Broadway Danny Rose writes:
on Apr 13 2008 10:58 PM

The Visitor looks intriguing and Shine A Light was worthwhile.

(Reply to this)
489265
ajmk123 writes:
on Apr 13 2008 11:24 PM

So tobASScoman everyone hated it? Is that why it was number 1 this week? Is that why it is higher than 0%. Good to know that there are still fags that have no life and are completely dependent on RT to make ALL their decisions. It was a much better place when you were gone now the troll is back thinking HIS opinion is fact, i like how you try to attack me then go and state your opinion as a fact.

(Reply to this)
293405
DragonRift writes:
on Apr 14 2008 12:10 AM

In reply to this comment (#1684922)
Get away from a stressful life? So going to a piece of crap, low-key teeny-bopper horror flick with no-name stars and needless T&A is your way of relieving stress? Sorry, but a person like you defending this tripe is the one who needs to grow up. Ever try simply going outside? Taking a drive somewhere? Perhaps visit a friend or two? Read a friggen' book? If there isn't anything worth seeing in theaters, why go? Think of the money you'd save.

Just because you're "under stress" doesn't justify giving a movie studio your hard-earned cash for making the umpteenth remake to a horror movie that never needed to be revisited to begin with.

So I stand by my statement. If you LIKE this movie, then your intelligence is too low to be tolerated, and you shouldn't be allowed to raise children. Though, talking to someone who calls people to disagree with him "virgins" signifies that you're not much older than a child anyway. Carry on. It only amuses the readers even more.


(Reply to this)
knowingtoast85 writes:
on Apr 14 2008 02:09 AM

What you guys don't understand is that "Prom Night" is a great film. People pay money to see good films only. They see the marketing, understand instantly that the movie will be good, and then they pay their money to see it. They are always satisfied by what they get, because most people are extremely intelligent like that. Just look at the highest-grossing movies of all time, each one is great. That happened for a reason.

Now, I haven't seen "Prom Night," but that's my fault, because based on these facts I've listed, it actually has to be great. In addition, I'm fairly stupid, so there you have it, another stellar example proving my point.


(Reply to this)
462218
Spiderbash writes:
on Apr 14 2008 04:20 AM

Well I'm not shocked at all by this. I have no more faith in my grade any more. On friday I heard two girls in my class saying how they want to see Prom Night because it looks so scary. Also one of my friends said "Dude Prom Night is awsome." My grade even thinks that Epic Movie was great! I swear I'm one of the only people in my grade who has good taste in movies.

(Reply to this)
462218
Spiderbash writes:
on Apr 14 2008 04:22 AM

In reply to this comment (#1685414)
Dude ajmk you need to calm down.

(Reply to this)
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