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News / Columns / Box Office
Box Office Guru Wrapup: Bond Tops Toons With $70M
Quantum and Madagascar 2 combine for huge weekend.
by Gitesh Pandya | November 16, 2008
Discuss Article

This weekend Sony and MGM shattered the record for the biggest James Bond opening in franchise history with their latest installment Quantum of Solace which audiences powered to a massive top spot debut. Fellow franchise flick Madagascar: Escape 2 Africa dropped to the runnerup spot in its second weekend and joined forces with the super spy to generate over $100M in ticket sales continuing a boom in business at North American multiplexes that Hollywood hopes will last throughout the rest of the holiday season.

Aiming to become the biggest Bond ever in every way, Quantum of Solace attacked theaters and hauled in an estimated $70.4M this weekend exceeding industry expectations. Averaging a scorching $20,400 from 3,451 venues, the PG-13 film flew past the old record for the largest debut in the four-decade-old franchise which was held by 2002's Die Another Day with $47.1M. Quantum's debut was a whopping 50% bigger and even adjusting for ticket price increases it was still a healthy 23% stronger. The new globe-trotting saga also bested the last film Casino Royale's opening by an amazing 72% (60% adjusted).

Solace marked Daniel Craig's second turn as the British secret agent and featured a continuation of the direction away from the glossy clean-cut James of old who had a cheesy one-liner for every situation, and towards a vengeful younger man with no need for fancy gadgets. Much has changed since the Brosnan administration. Reviews for Quantum were mixed and were certainly not as glowing as those for Royale. Nevertheless, Craig proved himself two years ago as moviegoers spent $167.007M domestically and over $595M worldwide on the spy flick making it the top-grossing Bond ever, without adjusting for ticket price increases. That good will transferred over to Quantum as fans all showed up right away without having to wait to see if this new blond Bond was any good. Having no new wide releases to compete against also helped.

If estimates hold, Quantum of Solace will also set a new opening weekend record for a spy actioner edging out the $69.3M of last year's The Bourne Ultimatum. Word-of-mouth will need to be stellar if Quantum wants any shot at beating Ultimatum's $227.5M domestic total. This weekend, the new 007 banked $27M on Friday, dipped 4% to $26M on Saturday, and is estimated by Sony to drop 33% to $17.4M on Sunday. With a production budget estimated to be $200M or more, Solace also ranks as the fourth biggest opener of 2008 and the fifth best November bow ever. Studio research showed that 54% of the audience was male while 58% was over 25.

Overseas, Craig and company raked in another $56.1M on 10,460 screens in the third weekend of international play to boost that tally to $252M putting the worldwide cume at an eye-popping $322M. Look for the $400M barrier to crumble as soon as next weekend as Quantum eventually makes its way past Casino Royale to set a new high for the lucrative franchise, especially with major markets like Japan and Australia still to open.




Last weekend's top film Madagascar: Escape 2 Africa held up well for a sequel in its second frame falling 43% to an estimated $36.1M. Still averaging a stellar $8,888 from 4,065 theaters, the PG-rated comedy upped its ten-day total to $118M and became the first film since August's Tropic Thunder to join the century club. Both were distributed by Paramount. Escape 2 Africa has a reasonable shot at matching the $193.2M of the first Madagascar flick from 2005 and will be tested next weekend when Disney unleashes its digital 3D toon Bolt which will target the same audience.

The R-rated buddy comedy Role Models followed its potent debut with a solid hold in its second weekend dropping 39% to an estimated $11.7M. With $38.1M in ten days, the Universal release could find its way to $65-70M. Off 36% in its fourth term was High School Musical 3 with an estimated $5.9M boosting the cume to a robust $84.4M for Disney.

With Bond stealing away older adults, Clint Eastwood's Changeling dropped harder than it did in past weeks falling 41% to an estimated $4.2M. Universal's Angelina Jolie starrer has collected $27.6M to date and is running somewhat behind the pace of the director's 2003 pic Mystic River which had grossed $33.5M at the same point in its run. Sliding 49% to an estimated $3.2M was the comedy Zack and Miri Make a Porno which has taken in $26.5M to date for The Weinstein Co.

A pair of films led by African American stars followed. MGM's Soul Men starring Samuel L. Jackson and the late Bernie Mac tumbled 55% in its second weekend to an estimated $2.4M. With $9.4M in ten days, look for a disappointing $15M finish. The Secret Life of Bees continued to enjoy some of the best legs of any fall film slipping only 22% to an estimated $2.4M boosting the cume for Fox Searchlight to $33.7M.

Rounding out the top ten were two fright flicks with similar weekend grosses, but vastly different overall totals. Lionsgate's Saw V took in an estimated $1.8M, down 56%, for a $55.4M sum. After 24 days, the latest torture flick is running 31% behind the pace of Saw II, 26% behind Saw III, and 10% behind Saw IV. The Haunting of Molly Hartley scared up an estimated $1.7M, off 50%, for a $12.7M sum for Freestyle Releasing.

Opening to sizzling results in limited release was Danny Boyle's critically acclaimed Slumdog Millionaire which debuted in only ten theaters in six cities but grossed an estimated $350,000 for a muscular $35,000 average - tops among all films in the marketplace. Since its Wednesday bow, the Fox Searchlight release about an uneducated orphan from Mumbai who gets to within one question of winning the top prize on India's version of Who Wants to be a Millionaire has collected $418,000 over five days. Slumdog has earned some of the best reviews of any film in 2008 and expands to ten more major markets this Friday.

The top ten films grossed an estimated $139.8M which was up a stunning 55% from last year when Beowulf opened in the top spot with $27.5M; and up 8% from 2006 when Happy Feet and Casino Royale debuted with $41.5M and $40.8M, respectively.


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Comments (1-20 of 39 posts) | Reply
jokerboy1991
jokerboy1991 writes:
on Nov 16 2008 05:51 PM

I'm glad I didn't get my hopes up on QUANTUM, I was expecting just a good pop corn movie and thats what it unfortunately was. Was it just me or were the action scenes edited really badly? The action scenes had way too many cuts, and I thought the movie in general was choppy, it also felt long for such a short movie, I thought the BOND girl was bland and wasn't needed, and I love the guy who played the villain and I thought he was good but he wasn't given much to do, but I enjoyed it, Craig was awesome, the guy who was MATHIS was great, and I absolutely loved the throw back to GOLDFINGER. I just hope the next Bond flick uses a different story and gets a director who can shoot action. I think anyone is crazy if they have not seen SLUMDOG MILLIONARE yet because it is fantastic. Nothing coming out next weekend, but I cant say that I am not excited for AUSTRALIA, it looks great I think and you don't get great love stories often and MILK comes out I think that day, but I will first see AUSTRALIA!

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Nov 16 2008 05:55 PM

I'm glad I didn't get my hopes up on QUANTUM, I was expecting just a good pop corn movie and thats what it unfortunately was. Was it just me or were the action scenes edited really badly? The action scenes had way too many cuts, and I thought the movie in general was choppy, it also felt long for such a short movie, I thought the BOND girl was bland and wasn't needed, and I love the guy who played the villain and I thought he was good but he wasn't given much to do, but I enjoyed it, Craig was awesome, the guy who was MATHIS was great, and I absolutely loved the throw back to GOLDFINGER. I just hope the next Bond flick uses a different story and gets a director who can shoot action. I think anyone is crazy if they have not seen SLUMDOG MILLIONARE yet because it is fantastic. Nothing coming out next weekend, but I cant say that I am not excited for AUSTRALIA, it looks great I think and you don't get great love stories often and MILK comes out I think that day, but I will first see AUSTRALIA!

(Reply to this)
AnthonyDidge
AnthonyDidge writes:
on Nov 16 2008 06:39 PM

Now nothing to look forward to 'til the Karate Kid remake.

(Reply to this)
Kokushi
Kokushi writes:
on Nov 16 2008 06:45 PM

jokerboy, so how you rate QOS out of 10? I will see the movie around december 11.

(Reply to this)
sliknik27
sliknik27 writes:
on Nov 16 2008 06:54 PM

@Jokerboy: Relax, my friend. It's a bit hard to have seen Slumdog when it's only playing in 10 theaters nation-wide, but I'm sure many of the RT faithful will check it out. After Quantum of Solace, that is.

(Reply to this)
ClownytheDowny
ClownytheDowny writes:
on Nov 16 2008 07:03 PM

In reply to this comment (#2132477)
that's my opinion of it exactly. the editing was pretty bad. couldn't tell what the hell was going on

(Reply to this)
G P.
G P. writes:
on Nov 16 2008 07:05 PM

Sad to say but Quantum of solace is everything but a James bond movie. This franchise have lost its identity. James Bond movies have become another action
movie no different than the Bourne series or even The transporter.


(Reply to this)
Brittany M.
Brittany M. writes:
on Nov 16 2008 07:17 PM

Missed Quantum of Solace this weekend because the fires in SoCal kept me from getting to the theatre. I plan to see it mid-week to keep my movie viewing schedule on track (planning to see Bolt this weekend, next weekend will be a toss up between Australia and Milk, depending on their showtimes and Tomatometers, and so on).

Slumdog has been getting good buzz, I'll be seeking it out, especially if it ends up nominated in the major Oscar categories.


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Nov 16 2008 07:33 PM

In reply to this comment (#2132527)
Uh maybe a 7 or maybe even a 6.5...

(Reply to this)
707PG13
707PG13 writes:
on Nov 16 2008 07:33 PM

"now nothing to look forward to til the karate kid remake."

LOL, nice AnthonyDidge.


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Nov 16 2008 07:38 PM

In reply to this comment (#2132520)
ahahah, Jayden must be stopped! Uh the only other movies that I am really excited to see this year are The Curious Case of Benjamin Button, AUSTRALIA, The Wrestler, and MILK.

(Reply to this)
Zed'sDead
Zed'sDead writes:
on Nov 16 2008 07:42 PM

I'm slightly surprised by some of the feedback of QOS. I really enjoyed it. I read some of the reviews prior to seeing it, and was expecting choppy editing, but I didn't come away with that feeling at all. I felt that the action scenes in this film were far less choppier than those of the Bourne series. The Bond Girls were ok, but people need to realize that unlike many Bond films, they were not integral to the storyline being that this was essentially a revenge film.

Overall, I thought that QOS was both a good action film, and a great next step in the evolution of the Bond series. I must admit, I had a similar feeling at times that I had during the first Mission:Impossible film where I didn't know what the hell was going on, but I felt that the action scenes and the acting was pretty good.


(Reply to this)
Brittany M.
Brittany M. writes:
on Nov 16 2008 08:01 PM

Missed Quantum of Solace this weekend because the fires in SoCal kept me from getting to the theatre. I plan to see it mid-week to keep my movie viewing schedule on track (planning to see Bolt this weekend, next weekend will be a toss up between Australia and Milk, depending on their showtimes and Tomatometers, and so on).

Slumdog has been getting good buzz, I'll be seeking it out, especially if it ends up nominated in the major Oscar categories.


(Reply to this)
Brittany M.
Brittany M. writes:
on Nov 16 2008 08:04 PM

Oops, didn't mean to double post, went to refresh the page and it posted again. Huh.

(Reply to this)
ledawg1138
ledawg1138 writes:
on Nov 16 2008 08:30 PM

I'll be seeing QOS soon. I'll just lower the bar. This isn't important, but the People's Choice Awards nominees have been released. Most of you won't care, but I'm still writing it. Look I didn't see any movies this weekend, what can I talk about?

Best Movie-
The Dark Knight
Iron Man
Indiana Jones and the Kingdom of the Crystal Skull

I loved Indy 4, (in case you haven't heard, I've mentioned this a lot) and find the the audience mixed reaction not suprising. The positive reviews from critcs is surprising though. I'd be happy that it was nominated for a best movie, but the People's Choice Awards I usally disagree with. It's the kind of back up you don't want. Iron Man was undeniably fun with a great cast and sharp wit. And The Dark Knight really is the best movie of the year, and I'll argue with you to the end of time until I change your mind. Well, probaly not, I'd probaly not even try to argue. Just thought you'd like to know. The Best Comedy and Best Drama list are horrible though.

Don't konw why people say the underated Indy 4 is rape of a great series, when Star Wars The Clone Wars was released a few months later. And Spider-Man 3, that's one bad movie!


(Reply to this)
Blake G.
Blake G. writes:
on Nov 16 2008 08:46 PM

I'm bummed QOS was such a let down. Marc Forster should no longer have access to the action genre.

Blake
www.bitchinfilmreviews.com


(Reply to this)
mssk8erboy
mssk8erboy writes:
on Nov 16 2008 08:53 PM

I hate not getting to these things right away because i want to talk about jokerboy's editing comments... anyways.

I agree QOS did have some editing problems, most notably in the scene in the beginning when bond was chasing... another person (i don't want to give anything away, not thats its a big spoiler anyways) It seemed like the cuts were too quick and i had trouble figuring out what the hell they were doing. I wish it would have been more like the chase scene in casino which was remarkable and very easy to follow. Other than that i didn't have too many problems with the editing though. I can't wait for Slumdog though and also Australia is going to be amazing.

-MIKE


(Reply to this)
Random_Jake
Random_Jake writes:
on Nov 16 2008 08:57 PM

Ledawg: The Dark Knight was the best movie of 2008.

Also did anyone see Ghost Town? It left theaters so quickly I never got a chance to see it. So I'll just wait.


(Reply to this)
bondfreak
bondfreak writes:
on Nov 16 2008 09:00 PM

QOS wasn't terrible but it was a bit of a let down. I wish the action was more thrilling and i agree the editing wasn't the best, but i still like the movie for what it was. Yes i know i wanted more too but you couldn't possibly expect this to beat Casino Royale c'mon thats on my top 5 bond films and one of my favs of all time. Anyways i liked the ending of the movie because it shows Bond has learned his lesson so maybe we'll get back to what we really want next movie. Anyways i liked the film emotions and script just some unneeded plot and a laughable villain kinda brought it down. Oh and i must mention that Olga whatever is HIT and she did a great job in this movie. okay so a bit of a letdown but not total failure, the tomato meter is about right.

(Reply to this)
kaitune
kaitune writes:
on Nov 16 2008 09:10 PM

Quantum wasn't a great film, and it is a far cry from Casino Royale, however, it is hardly as bad as people make it sound. I have seen far worse Bond films (i.e. Die Another Day), and Quantum is still much much better than those kind of crap. (Thank God)

Just don't expect much.

And I do agree that the cutting makes it quite hard to follow. I found myself losing interesting during some long action sequences because I couldn't really know who is doing what and where. Hopefully, the next Bond would be an improvement, not another trip down the hill from Quantum's spot.


(Reply to this)
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