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Rob Brown
"The marketing on Chuck has been good and cross-gender appeal seems solid too..."
WHAT? The marketing has been an absolute mess, as until recently, the advertising in the last couple of months had made it look like a completely different movie from the film that was advertised around the time of "Knocked Up". The early ads made it look more like what it probably is, whereas the ads in the later part of the summer made it look like a movie where people were getting hit in the face every 20 seconds, with no mention of the STORY whatsoever. It's as though Lionsgate KNEW they were sitting on junk and were just looking for ANY way to push the thing on unsuspecting audiences.
People on other message boards have said "You don't know what you're talking about, they're just showing other aspects of the movie! Grrrrr! OMG I love Dane Cook!", but there's a difference between showing different aspects of the movie and making it look like a completely different movie altogether. For instance the trailer for "Transformers" that showed in front of more family-friendly fare played up more of the humor and transforming effects, while the ad that ran before less kid-friendly stuff at the same time played up the violence and gunplay. About 80% of the trailers were the same, but they switched out some shots here and there. Or, in some cases, like with the "Spider-Man 3" trailers, you might have more of a focus on different characters and where they fit into the storylines.
If "Good Luck Chuck" was doing something like that though, pitching different things to different audiences, that would make sense, but instead, the same trailer that's been running on TV also ran in front of "Superbad" when the racier one would have helped more with that particular audience if it hadn't been completely replaced. I know there's a red band trailer floating around, and I've seen it, but that's pretty much only going to be seen online, and the people that seek it out already know better.
"Falling into 2,612 theaters, Good Luck Chuck may gross about $12M this weekend."
I really, really doubt this. Jessica Alba can't open a movie, at least not on her own without a big ensemble cast or something that's special effects-heavy, and Dane Cook can't open a movie PERIOD. It'll most likely be joining "Brothers Solomon" on the shelves at Blockbuster sooner than later. The R-rating will keep the kids away (it'll cut down on paid admissions anyway, which is what really counts, regardless of whether or not anyone really even WANTS to sneak in) which ought to do some damage. Likely, the only reason that "Employee of the Month" even came close to $12 on its opening is BECAUSE it was a PG-13 flick that teens could buy their way into and then wander in and out of for 90 minutes, either hanging out with their friends or trying to sneak into "Jackass" or whatever else was out at the time that they couldn't get into.
"Sydney White", on the other hand, looks to be completely dead on arrival. I work at a movie theater and I STILL haven't seen a single trailer for it, but I don't watch the Disney Channel or Nickelodeon, which are likely about the only places where the ad would show up. I'm going to go out on a limb though and guess that Amanda Bynes's character ends up with the least nerdiest kid in the bunch. Y'know, whichever one doesn't look nerdy at all, but because he's wearing glasses is treated like a total outcast...
Sep 21 - 01:06 AM