Box Office Guru Preview: Pacino and De Niro Team Up For Action

Also: Burn After Reading, The Women, The Family That Preys do battle this weekend.

Screen legends Robert De Niro and Al Pacino reunite almost 13 years after Heat and share significant screen time together this time around in Righteous Kill which leads a pack of four new releases on Friday that hope to revive a box office currently on life support. The Overture Films release is using those two iconic names as the center of its marketing plan which makes sense since plenty of movie buffs will want to see how the two Oscar winners will fare playing partners in the NYPD. John Leguizamo, Donnie Wahlberg, Brian Dennehy, and Curtis '50 Cent' Jackson co-star in the R-rated cop drama about a serial killer taking out one criminal after another. Kill is a more enjoyable thriller than one would think given the early September dumping ground release date. Reviews won't be stellar, but they should be good enough to not repel audiences. Adult men will make up the primary crowd so the early weeks of the football season will provide some competition. But starpower will lead the way and curious action film fans will take a chance. 50 Cent has not been utilized as much as he could have in the marketing as the multi-platinum rapper can give the film a solid pull with younger adults. Shooting its way into 2,800 theaters, Righteous Kill might take in about $15M this weekend.


De Niro and Pacino in Righteous Kill

Tyler Perry's latest comedy-drama The Family That Preys also hits the multiplexes on Friday. The filmmaker's third release in less than a year stars Alfre Woodard, Kathy Bates, and Sanaa Lathan in a tale of two families being torn apart by scandal. Perry once again will see the best business come from his core audience of African American adult women and there is little competition in the marketplace right now for this audience. Recent openings for the mogul have been $20.1M for March's Meet the Browns and $21.4M for last October's Why Did I Get Married? The PG-13 Family seems to have less buzz surrounding it so the debut figures may be more in line with the filmmaker's Daddy's Little Girls which launched with $11.2M over three days in February 2007. It bowed on a Wednesday ahead of the Presidents' Day holiday frame. The Family That Preys will debut in 2,070 locations and could collect around $13M this weekend.


Kathy Bates and Alfre Woodard in The Family that Preys

Joel and Ethan Coen debut their latest film, the crime caper comedy Burn After Reading which packs plenty of starpower. The R-rated film reunites Ocean's boys George Clooney and Brad Pitt and also stars John Malkovich, Tilda Swinton, and Frances McDormand. Burn's opening will be a true test of the coattails the directors got from winning big at the Oscars earlier this year with No Country For Old Men. Ten years ago, their Academy buzz from Fargo meant little to their followup The Big Lebowski which bowed to just $5.5M. But the brothers' films are very review-driven and critics this time are supportive, but are not giving their usual heap of praise. Plus competition for adults over 30 will be stiff with Righteous Kill taking away men and The Women stealing away the ladies. Focus is betting that couples will only have Burn to agree on and will score its business that way. The Coens usually don't get wide release treatment with their projects but their back-to-back star-driven pics Intolerable Cruelty and The Ladykillers bowed to $12.5M and $12.6M, respectively, in 2003 and 2004. Both faced less competition for mature adults though. Opening in about 2,650 locations, Burn After Reading could debut to around $11M this weekend.


Burn After Reading

Charging into theaters with the most celebrities, and the worst reviews, is The Women. Meg Ryan gets her first chance in years to headline a major wide release and is joined by Annette Bening, Eva Mendes, Debra Messing, Jada Pinkett Smith, Bette Midler, Candice Bergen and others. The PG-13 film about a jilted wife who bonds with society gals is targeting football widows and should play almost exclusively female. The Picturehouse release struggled to get made and then released, but in recent months a larger marketing and distribution investment was made in order to roll the dice and score the next big hit driven by women. Both Sex and the City and Mamma Mia! have grossed north of $400M worldwide this summer shattering expectations for what a film that repels men can earn. But those were both much stronger brands that were more relevant to today's times. Plus with adults being the primary age group, the awful reviews will take a bite out of sales. George and Brad will take away some biz too. Still, the film is a very marketable choice to those looking to get away from Al and Bobby as well as the sports on television all weekend long. Landing in 2,962 theaters, The Women might gross about $11M this weekend.


The Women

The new crop of fall films should sweep aside the current batch of holdovers with none likely to top $5M this weekend. Last weekend's default champ Tropic Thunder should also face competition for its adult audience so a 40% decline would put the Paramount war comedy at $4.5M boosting the cume to $103M.

The Dark Knight will be one of very few popular items not rated R this weekend so continued strength may be in order. A 35% drop would leave the smash hit with $3.5M over three days and a stellar $517M to date. The runaway superhero blockbuster has grossed over $950M worldwide and its studio Warner Bros. has now announced that it will be re-released in Imax theaters in January during Oscar season. The large-screen format already accounts for 11% of the towering domestic haul with a record $55M in sales.

LAST YEAR: Jodie Foster scored another number one opener with her vigilante thriller The Brave One which bowed on top with $13.5M. Warner Bros. would go on to reach $36.8M. The Lionsgate Western 3:10 to Yuma slipped to second with $8.9M in its second weekend. The Billy Bob Thornton comedy Mr. Woodcock debuted close behind in third with $8.8M on its way to $25.8M for New Line. Sony's Superbad followed in fourth with $5.1M in its fifth lap. Rounding out the top five was the fantasy adventure Dragon Wars with a weak $5M before closing with a $11M final.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Comments

jokerboy1991

jack giroux

Kill-18 mil, I wish less
Perry movie-16 mil, I wish was less too!
Burn-14.5 mil

Sep 11 - 06:19 PM

onepiece226

Eric Cormier

Al Pacino and Robert De Niro are very strong actors within the adult community.
Which when together.......perfect

Righteous Kill-At the most 22 million

Sep 11 - 06:25 PM

Poor_Frisco

Christian Estabrook

bangkok dangerous was number 1 last week not thunder

Sep 11 - 06:27 PM

CoUcH ToMaToE DoUgIe

Shawn Amoroso

I'm hoping, considering the awful releses this weekend, that

Deniro and Pacino can achieve the numeber one spot. Its so depressing to

see two of greatest actors of our or any generation, end their careers on

a clear down slope. Oh, I wish Pacino and DeNiro, could star in at least

one more great film before their legendary careers are over. And please,

oh please, let the Women do box office that would make "the Rocker" seem

profitable. Damn, I think after a summer of female based films disasters-

{ "The House Bunny", sex and the city, and Mammia mia} we deserve to see at

least one completely bomb. You know its a bad week when a TYLER PERRY film

is not the worst film opening at the multiplex.

Sep 11 - 08:29 PM

chasetinnell

chase tinnell

righteous kill-14.5 mil
the women-9.5
burn after reading-16 mil (suprise hit at #1! Only a dream, i know)
tyler perry movie- 8 mil (with the majority or perry fans being black, and football season starting, this will come in #4 maybe lower, but will still make more profit than any of these other movies combined, guys a genius)

Sep 11 - 09:48 PM

chasetinnell

chase tinnell

to clarify when i use the word genius* i mean it strickly in a buisness sense, perry's movies are abysmal, i hate only rattner and tim allen (i know not a director, (or is he?)but every movie he is in i want to puch the movie personnally in the face with chuck norris's fist! uwe boll movies are funny to watch so no hate his way;)

Sep 11 - 10:01 PM

chasetinnell

chase tinnell

to clarify when i use the word genius* i mean it strickly in a buisness sense, perry's movies are abysmal, i hate only rattner and tim allen (i know not a director, (or is he?)but every movie he is in i want to puch the movie personnally in the face with chuck norris's fist! uwe boll movies are funny to watch so no hate his way;)

Sep 11 - 10:01 PM

Sly Shaitan

Vardan Partamyan

One should know when and where to stop. That means you DeNiro and Pacino. Remember yourself in heat? Have you seen yourself in your latest films? Where is the magic? Are you tired? Because if you are, you can retire we'll understand that. Won't we?

Sep 11 - 10:18 PM

jmo2ski

Jimmy Moorer

Sorry guys but i think Burn and Family are going to take this weekend by storm.

Who would waht to see DeNiro and Pacino besides the older crowd?

And all of Tyler Perry movies are not for black people. He even went on and added Kathy Bates, and Cole Hauser to the cast to show you that. Think people.

Sep 11 - 11:49 PM

Bloody Mathias

Mathias N/A

I think we might be underestimeting Burn after reading.
That film's got a lot of buzz behind it and i dunno why you guys give it only $11 million.

Burn After Reading - $17 million.
Righteous Kill - $15 million.
Family That Preys - $13 million.
The Women - $9 million.

Sep 12 - 08:44 AM

chasetinnell

chase tinnell

tyler perrys movies main demographic are primarily black, im not saying they are speccifically tailored for african americans (which they mostly are), its just they are the ones that make his movies make like 100000 times more profit than other movies in relation to producton costs, theres my piece and GO BURN AFTER READING!!!!!

Sep 12 - 12:06 PM

tomwaitsjrHAPPYICONOCLAST

Greg Guro

I think the Killer in Righteous Kill is going to end up being CHUCKY.

Sep 12 - 12:32 PM

bondfreak

Jay Rog

Righteous Kill is going to be crap and i dont have to see it to know it. Burn After Reading on the other hand was fantastic, i juss saw it. Brad Pitt and JK Simmons are the stealers of that movie. I hope it somehow wins #1 at the B.O.

Sep 12 - 07:30 PM

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