We do not get to know our four subjects very well, though we spend the most time with Paul Brennan (the badger), a world weary and possibly depressed figure whose considerable experience as a salesman has sapped his confidence and left him empty. As the film progresses he becomes more and more desperate, culminating in a public humiliation at the hands of one of his friends that is incredibly painful to watch. That we can empathize so deeply with a character whom we have seen, among other things, pester an old woman into ponying up the cash for a bible she doesn't need, using a fake irish brogue and lying about his family history to secure sales, is a testament to the film. Unlike the other characters, most of whom are more traditionally likable (save for the group's supervisor, a nasty piece of work who was clearly a high school bully and now found a way to make money off his talent for intimidating people into doing what he wants), we get the feeling Paul never had a choice, never gave himself one. He is lost and doesn't know it, and his anxiety and despair increase by the minute. Seeing his coworkers mock him, his low sales figures and his tired eyes it is clear his days as a salesman are numbered.
I would not be friends with any of the film's subjects (and I'd beat the crap out of at least one of them on general principle) but the film allows us to view their humanity and glimpse into a bygone era without becoming a nostalgic apologia. Far from it. By remaining detached and simply observing, the film is far more spiritual than anything relating to the company it depicts. It loves its sinners, while hating their sin.
It's done so well, you might forget you're watching a documentary. Everyone in it is so good and so believable. It's a reality show format that's about four decades ahead of its time.
It seems like the kind of film you can watch over and over and get something different out of it every time. It'll take you back to real, "real housewives" era. As for the men, it made me think of how many people hung on to horrible jobs back then because job hopping wasn't the thing to do. By the way, the guys who made this movie went on to make "Gimme' Shelter."